In a big move to consolidate its presence in the booming Indian market, global tech giant Google has announced the launch of its dedicated online Pixel Store in India today. Indian consumers will be able head to Google’s official online platform : store. google. com/in.
Earlier, Google’s hardware products were mostly developed in the country by third-party partners including Flipkart, Amazon and Croma, Reliance Digital, Vijay Sales and other multi-brand retail stores.
The new direct-to-consumer operation reflects the strategy of its rival Apple, which has thrived with its own online and physical stores there.
As a part of the Google Store’s online arrival in the country, there are several offers and advantages in store for Indian buyers.
These comprise no-cost EMI options with more than 15 leading banks, instant cashback on HDFC Bank credit card EMI transactions, and exchange bonuses for swapping old smartphones, with additional benefits for existing Pixel users upgrading.
Additionally, Google is giving store credit with purchases of select Pixels, so you can save on future products.
To stay on top, Google has made the “Pixel Price Promise“. This effort explains how the customer might be eligible for a partial refund if they find a lower price for a Pixel device at a retailer that is part of the program or the Google Store within the return window.
On the launch, Mitul Shah, Managing Director, Devices and Services, Google India said the Indian market was strategically important for Pixel.
“The launch of the direct online selling store on Google store is an important step in Google’s overall strategy of helping Indian consumers get access to Google product and making them widely available in the country,” he said. “With direct access, flexible financing, and a simple single and seamless experience, we’re not just buying hardware – we’re buying intelligent, helpful tools that make creative and productive, check users connected.
The pixel.lebshop.com will provide the latest Pixel devices including newly introduced Pixel 9 series (Pixel 9, Pixel 9 Pro, and Pixel 9 Pro Fold) and the Pixel 8a as well as the Pixel Watch 3.
Customer care and service After sales service has also been simplified for an improved customer experience, explained Google. Website visitors can take action and submit repair requests and even schedule a pickup for the device on the site.
In addition, the company has ramped up its same-day repair services at 20 service locations across India, which include all exclusive Google Service Centers to ensure that 7 out of 10 phones are repaired on the same day.
Google has not revealed when it plans to launch brick-and-mortar retail stores in India, but the launch of the online store is a clear indication that the company is serious about the country and wants to offer a more wholesome experience to Pixel fans.
This development is likely to increase competition in the Indian high-end smartphone market.