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ConvertKit is an innovative email marketing platform that was developed by entrepreneur Nathan Barry and came to my attention in the year 2013. I was an enthusiastic blogger and content producer back then, just like Nathan, and I used to blog. I struggled with the same issues that he did, specifically making an effective connection with my audience through the use of email marketing.
Nathan made the decision to take matters into his own hands after realizing the potential of email as a medium of communication. He built a platform that is geared specifically for the requirements of content providers such as ourselves. ConvertKit started to amass a loyal global following as time went on, much of which was composed of online creators who connected with Barry’s vision.
This occurred all around the world. The success of the platform can be attributed to how simple it is to use and how well it caters to our specific requirements. It is incredible to see how far ConvertKit has come, as the company now boasts yearly sales of more than $10 million and a team of more than two dozen bright professionals located in a variety of countries across the world. It is remarkable that the corporation has chosen to keep its headquarters in Boise, Idaho, the city that served as the starting point of this amazing adventure.
ConvertKit Specification
If you are searching for an email marketing platform that is both effective and simple to operate, ConvertKit is an excellent choice to take into consideration. ConvertKit has a number of capabilities that can assist businesses of any size in expanding both their audience and their company respectively.
Feature | Description |
---|---|
Email marketing | Create and send email newsletters, broadcasts, and automated sequences. |
Landing pages | Create and publish landing pages to capture leads and promote your products and services. |
Forms | Create and embed forms on your website to collect leads and subscribers. |
Tags and segments | Organize your leads and subscribers into tags and segments so you can send targeted messages. |
Automation | Automate your email marketing and other tasks to save time and grow your business. |
Analytics | Track your results and see what’s working with detailed analytics. |
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ConvertKit review: Interface And Use
In general, the email marketing software that ConvertKit offers is quite user-friendly, which is exactly what the majority of business users search for. When users create a new form, for instance, they are provided with a selection of straightforward templates from which to choose. Next, the designer will give you the ability to click on any specific element so that you can look over the available customization possibilities.
You may develop a branded form in just a few short minutes, and then you can install it on your website fast and effortlessly using your choice of Javascript, HTML, or the WordPress plugin that is provided by ConvertKit. One of the problems is that there is not enough variety in the design alternatives. There are only three options available for the format of sign-up forms, and the customization options are restricted to only the most fundamental aspects, such as the font and color scheme.
ConvertKit review: Ease Of Use
In the beginning of our ConvertKit review, we focused on determining how simple it was to utilize the software in its entirety. Users who have never logged in before will see a UI that is uncluttered, simple, and easy to understand, with everything in its correct place. You have five different choices along the top bar.
Even a beginner will have no trouble finding, for example, the location of the form editor, landing page editor, or email editor. When we were conducting our review of the service, we were able to successfully answer all of our own queries thanks to the extensive knowledge base that is also available.
ConvertKit review: Features
ConvertKit is versatile and easy to use, but few of its features are distinctive. Every ConvertKit user gets customisable sign-up forms and landing sites. Over 30 customizable templates are available on this platform. We also like that custom fields can be added indefinitely. Campaign automation is even more fascinating in ConvertKit, but only for paying customers. You may develop logical campaign progressions with a graphic designer. After someone signs up for your newsletter, you can follow up based on where they signed up or what fields they filled in.
You can personalize your message to different audiences by making these logic trees simple or complex. Note that an email designer keeps communications on track. By default, emails are mobile-responsive and plain text. Emails can be personalized using any subscriber database field. A/B testing lets you save infinite email designs for later use.
ConvertKit review: Support
You can get straight help from ConvertKit through live chat and email. But only paid users can get direct help. ConvertKit’s website has a lot of tools that can help users get the most out of the platform, in addition to direct support. There’s the official Support Center, which has a lot of articles and user guides about all the features of the site. You may read pieces that will teach you how to use complicated tools such as automation, segmentation, and more. This Support Center also has tutorial movies that you can watch to learn in a more hands-on way.
There’s also an online community where users can talk to each other and help each other solve their issues. In the same way, ConvertKit has a list of qualified professionals that you can hire to help you with your marketing. Offering free transfer services is one thing that makes ConvertKit stand out from the rest. Additionally, if you want to switch from another email marketing tool to ConvertKit, the staff will take care of it for free.
Final Words
From my own experience using ConvertKit, I can say that it’s a powerful and easy-to-use email marketing tool. The visual automation designer, which has a lot of templates and styles, is one of the features that really stands out for me. This has made it very easy to make and run email marketing programs.
Besides that, the detailed help center has been very helpful for me, and I like how it answers all of my questions and solves all of my problems. Being able to divide my audience into groups based on different criteria has helped me make sure that my email efforts reach the right people and improve communication.
ConvertKit review: The Good and Bad
ConvertKit offers fantastic capabilities for email marketing automation and comprehensive list management; but, you should be informed before signing up that the cost of using the service will increase as the size of your subscriber base does.
The Good
- Extensive contact tagging
- User-friendly automation designer
- Available free tier
- Annual discounts
The Bad
- Lacks integration with other platforms
- Very limited contacts on free tier
Questions and Answers
The creators of various types of content, including professional bloggers, podcasters, YouTubers, and course developers, are the primary users of the email marketing software known as ConvertKit. Its features are designed to make it easier for users to increase their audience size and monetise it, as well as to automate their marketing efforts and sell their digital items.
If you are just starting out in company and don’t have a lot of money to invest, but you are searching for software to automate your business, I would recommend this software to you since it is simple to operate, it is not very expensive, and it accomplishes just what it is designed to do. This is an extremely user-friendly and straightforward piece of software.