Smartlook review: what you need to know

Smartlook is a cutting-edge quantitative analytics solution that works on both the cloud and mobile devices. It is designed to give businesses of all sizes valuable information about how and what users do. This flexible platform looks into the “what” and “why” of every interaction with a user. It has many features that help users make better decisions and have better experiences.

One of the best things about Smartlook is that it has visitor recordings that let businesses see how their customers get around. Companies can find customer pain points and JavaScript errors by playing back video sessions. They can then easily share these recordings with their team so that everyone can work together to analyse and solve problems. The software also has a visitor journey module that makes it easier to connect apps and divide recordings into segments using precise filters.

This way, businesses can focus on the data that is most useful to them. Another important feature is automated event tracking, which lets businesses see how people use their platforms and complete important tasks. Smartlook also has conversion funnels that give detailed reports on generating leads and getting new customers, which are important for making marketing and sales strategies work better.

Smartlook Review Specifications

You may enhance the quality of your app or website in a variety of different ways by utilising the powerful and flexible analytics tool known as Smartlook. Because it is straightforward to operate and provides access to a comprehensive set of capabilities, it is an excellent option for companies of varying sizes.

What is Smartlook?

Smartlook is an analytics tool that helps websites, iOS and Android apps, and different app frameworks figure out “why” users do what they do. Users can watch recordings, make heatmaps, use automatically tracked events, and build conversion funnels to get a clear picture of how customers use their website and app. The data is shown on a central dashboard, which lets coworkers share and work together.

This is so that product managers, marketers, UX designers, and developers can make clear, data-driven decisions. It will also help them make each website and app better by lowering churn rates, increasing conversions, finding and fixing bugs, and making UX better. Smartlook lets users keep track of what they do in Unity games. The seller says that Madfinger Games, MobilityWare, and Awesome Prototype are some of their clients.

Smartlook review: Features and Benefits

You can organise and see all the important information you need in one place on our platform’s dashboard, which you can change to fit your needs. You can choose which events, funnels, and statistics you want to keep an eye on, and you can even access user recordings directly from this central hub. This gives you a full and personalised picture of your data and how users interact with it.

You can look back at and figure out how users interacted with your platform by playing back replays that catch JavaScript errors that show up in the console. With this feature, you can find out exactly what a user did before an error happened, which makes it easier to fix the problem quickly. Finding JavaScript errors and fixing them becomes a smooth and quick process.

Our programme is set up so that it is GDPR-compliant by default. This means you don’t have to do the hard work of making sure you’re GDPR compliant yourself. We take care of this important part, which gives you peace of mind and keeps you from running into legal or regulatory problems with data protection. The way you handle data is automatically in line with GDPR rules.

Smartlook review: Integration Options

Google Analytics can help you with the segmentation process. After that, you have a filtering rule that you can give to Smartlook. If the user clicks on the “Play” button in Google Analytics, any qualifying Smartlook recordings will be shown. A common task in Google Analytics is for an analyst to find the difference in traffic volume from different referral channels.

Intercom is a platform for customer conversations that lets you talk to your customers right from your website or web app. Smartlook’s recordings will let your customer service team help customers if they need it. Your chatbot can ask customers if they need anything. The great thing about Mixpanel is that it lets almost everyone in a business use analytics to make choices.

Because it brings together data from many sources, it can answer almost any question a business might have. You can find Smartlook’s recordings right in the dashboards of Mixpanel. In other words, any divisions you create with Mixpanel can be backed up and proven by recordings of users acting as if they were watching you.

Smartlook review: Pricing

Smartlook has a free plan that lets you use 1,500 sessions a month, 2 events, 3 heatmaps, and 1 funnel, as you can see in the next picture. Its free subscription has a lot of restrictions. One example is that you can’t share your heatmaps, and the number of sessions is way too low.

Smartlook’s first paid plan also has a lot of restrictions that make it too expensive for most people to use. For example, the startup plan, which costs $31 a month, only lets you make 5,000 recordings a month.

Final Words

It is necessary to examine your company from the point of view of the customer in order to gain an understanding of what aspects are successful and which are not. Smartlook enables you to do that and much more by simulating the experience that a customer would have while browsing your website.

This website visitor recording tool allows you to know first-hand how customers experience your website, as opposed to the conventional method of getting feedback from customers. As a result, it is also capable of performing admirably as a marketing instrument, which can significantly increase product sales.

The Good and Bad

Questions and Answers