Table of Contents
Instagram Stories and IGTV are two of the most popular parts of the social media site Instagram. IGTV is a long-form video tool on Instagram that lets users make and share videos that are up to 60 minutes long. Instagram Stories, on the other hand, is a short-form video tool that lets people make and share videos up to 15 seconds long. These videos are only available for 24 hours before they disappear. Both of these tools let Instagram users make and share videos, but they are used for different things.
IGTV is great for longer, more polished videos like tutorials, interviews, and webinars. Instagram Stories, on the other hand, are great for short, casual updates or sneak peeks into daily life. Also, IGTV videos are lasting, so users can watch them at any time. Instagram Stories, on the other hand, disappear after 24 hours if they aren’t saved to a user’s highlights. Overall, both features give Instagram users unique benefits that let them make and share videos that connect with their audience in different ways.
igtv vs stories Comparison Table
| Specification | IGTV | Stories |
|---|---|---|
| Video length | Up to 60 minutes | Up to 15 seconds |
| Video format | Vertical | Vertical |
| Visibility | Permanent | 24 hours |
| Orientation | Landscape | Portrait |
| Access | Standalone app within Instagram, also accessible from Instagram app | Instagram app only |
| User engagement | Likes, comments, views, and shares | Replies, views, and shares |
what is igtv?
IGTV is a tool on Instagram that lets users make and share long-form videos up to 60 minutes long on their Instagram profile or IGTV channel. It’s a separate app that’s part of Instagram, but you can also get to it from the Instagram app. IGTV is made so that users can make more polished and high-quality videos than they can on Instagram Stories, which are shorter and more relaxed. You can download this app from its official website
what is stories?
Instagram has a feature called “Stories,” which lets people make and share short movies and photos that disappear after 24 hours. Users can make stories that are up to 15 seconds long and add text, stickers, filters, and other artistic elements. Stories are at the top of your Instagram feed, and they look like a video. Instagram Stories is made so that users can give their friends quick, casual updates or sneak peeks into their everyday lives.
which is better?
Both IGTV and Stories have their own advantages, and which one is better relies on the user’s needs. IGTV is great for lessons, interviews, and webinars, which are longer and more polished videos. Stories, on the other hand, are great for quick, casual updates or peeks behind the scenes of everyday life. In the end, the choice between IGTV and Stories comes down to the type of content the user wants to make and the goals they want to reach.
igtv: the good and the bad
The Good
- Ideal for lengthier, polished videos
- Users can reach more people with permanent visibility.
The Bad
- IGTV videos must be created or watched using the standalone app.
stories: the good and the bad
The Good
- Instagram stories are easy to find and watch from the top of the feed.
- Tags and location stickers help users find each other.
The Bad
- Not all content works with short videos.
FAQS
On average, more people watch IGTV videos from accounts with between 10,000 and 100,000 fans. Traditional videos get more likes and comments on average than IGTV videos, regardless of the size of the account.
Since videos have become so popular, Instagram released IGTV in 2018 as a different app for making vertical (and now also horizontal!) videos. You can record videos on IGTV that are as short as 15 seconds or as long as 1 hour. This gives users more freedom to pre-record longer videos.