Five ways to understand the Importance of Big Data

by Jones David

Big Data has been a massive buzz for quite some time now. It is catching popularity faster than anything else in the technology world. Due to new technological devices and social networking platforms, the amount of data that is produced annually is rapidly increasing.  As organizations grow the data associated with them also grow exponentially. We will try to understand what big data tools are, Significance of Big data, how to learn big data and much more.

What is Big Data

Big Data is a collection of extensive data that one would not be able to manage and process with traditional data management tools, methods, and applications. Also, mapping addresses from Excel to create a visual representation in the form of a map is just one of the ways you can utilize big data. Big data has evolved from being just a kind of data; it is now a completely independent subject, and to collect, manage, and process big data, one must utilize a specific framework for applications development.

Benefits Of Big Data

Big Data is critical, and in the past few years, it has emerged as one of the most important technological breakthroughs. This article will highlight some of the vital benefits of Big Data processing :

Thanks to access to data from search engines and sites like Twitter, Facebook, businesses can now streamline their strategies, as the data from these platforms help them learn more about their current and potential customers for better promotions, ad campaigns, and so forth.

The traditional customer feedback systems are getting replaced by new systems developed with Big Data technologies. These new Big Data technologies are being used to read and evaluate consumer responses. Based on data like how customers perceive products and customer preferences gathe red from social platforms, organizations now get more in-depth data on some new factors, such as causes of problems or issues in their product as well as other information as The Best times to display adverts.

Basically, firms can now collect data from relevant sources, harvest it, and analyze this data to help them in the following ways:

1) Reduction in Costs

Sophisticated applications have been developed to track the buying journeys of customers. This helps business firms correctly shape their campaigns, reducing failed marketing drives and costs.

2) Time efficiency

The high speed of applications in-memory analytics can quickly identify new sources of data which can help big corporations analyze data immediately and make quick decisions based on the learnings.

3) New Product Development And Optimized Offerings

Big Data helps organizations create new growth opportunities and entirely new categories for companies that analyze and combine industry data. These companies have sufficient information about the products and services, buyers and suppliers, consumer preferences that can be captured and analyzed.

4) Improving the Health Care System

Healthcare facilities are looking to provide more active care to their patients by always monitoring patient vital signs. The data from these various monitors are analyzed in real time and send alerts to care providers, so they know instantly about changes in a patient’s condition. Processing real-time events with machine learning algorithms can provide physicians’ insights to make lifesaving decisions and allow for effective interventions.

5) Control of Online Reputation

Big data tools can perform sentiment analysis, with Big data you can get feedback about who is saying what about your organization. If you want to monitor and improve the online presence of your business, then, these tools can help in all this.


Big data can significantly reduce enterprise costs, optimizing expenses and directing the company towards productive shores. This will leverage the productivity of your business, eliminating unwanted costs substantially.

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