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If you’ve ever read a blog post, you’ve read How to make a professional blog.” If the blog post was well-written, you probably learned something useful and had a good impression of the writer or brand that made the content.
Blogs are a great way for anyone to connect with their audience and get a lot of benefits, like free traffic from search engines, promotional content for social media, and recognition from a new audience you haven’t reached yet.
How to make a professional blog
Set Yourself Apart
Once you have a point of view, don’t forget to make it your own. Don’t write generic posts; instead, use stories from your own professional life to make them more interesting. The best way to keep your readers coming back is to let them get to know you. Change the tone of your voice to match your career goals.
For example, if you want to show that you know a lot about money, you shouldn’t put too much humor in your posts. If you help people get motivated, make sure your posts are inspiring. If it’s hard for you to put your own voice into your blog’s niche, you might want to think about changing your niche.
Grab Attention
The title of a blog post is the first thing that people notice about it. People are much more likely to read a post if its title sounds interesting. Even though there are no hard and fast rules about how to write titles that get people’s attention, experienced bloggers do recommend the following:
Most of the time, short, simple titles work best, but you need to give enough information to let the reader know what the post is about. You can also get people’s attention with a shocking or controversial title, as long as the post is useful and doesn’t try to trick people into reading it.
Use Social Media
Successful bloggers interact with new and returning readers by using social networks like Facebook, Twitter, Google+, and LinkedIn. Set up profiles for your blog on social media sites and share a link to a new post every time you make one. Use your blog’s name as your user name on all of your social media accounts. Include standard icons on your blog that make it easy for people to find you on social media.
Add Key & Must-Have Legal Pages
If you want, you can tell the visitor in the Terms and Conditions what they can do with any of the content on your site, including blog posts, original work, anything you’ve made that you’re giving away for free or selling, etc.
The Disclaimer tells the reader how they should use the information you give them (only for educational and informational purposes; you are not their expert in any field, and you are not responsible for what they do with the information you give them). This is also where you tell people about any review posts, etc.
Create A Brand Palette
You need to make a brand palette to give your blog a polished, consistent look that makes it look like it was put together by a pro. You will use it in the design of your blog, on Pinterest, in your social media, etc.
Think about how brands use colors. Some colors make people think of certain things. This is why brands use colors in their logos, websites, and other marketing materials. Blue can be counted on and is strong. Orange is creative, sure of itself, and happy. How people feel about your site will depend on the colors you use.
Use A Consistent Blog Post Layout
- An introduction where you lay out the context and what your post is about. If you hook the reader in the first two paragraphs, they will stick around!
- A middle section with all your juicy tips and ideas fleshed out with amazing information! Consider doing a list, as it’s easier to follow.
- A conclusion or summary to wrap it all up with a Call-To-Action. This last thing could be a question, a request to pin a Pinterest pin image, or a form to sign-up to your newsletter.
- Headings throughout your post – H2 for key headings and H3 and H4 for those that fall under those H2 topic headings.
FAQ
How do I start a professional blog?
- Choose your blog name and get your blog hosting.
- Start your blog by adding WordPress.
- Pick a simple theme to make your blog your own.
- Add two key blogging plugins to find your readers and track stats.
- Write compelling content to create a blog that your readers love.
How do I make my first $100 blog?
Bloggers If you want to make $100 per month blogging, you’ll need at least 10,000 visitors per month. If you blog about a very profitable topic, like finance, you may be able to reach your income goal with a lot fewer visitors.