MEANING OF HITS, VISITS, PAGE VIEWS AND TRAFFIC SOURCES – WEB ANALYTICS DEFINITIONS
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1. Visit – This is the one piece of information that you simply actually wish to know. A visit is one particular person visitor who arrives at your web page and proceeds to browse. A visit counts all visitors, regardless of how many times the same visitor could have been to your website.
2. Unique Visit – This is also known as Visit by Cookie. A unique visit will inform you which visits from item 1 are visiting your website for the primary time. The web site can observe this as unique by the IP address of the pc. *The variety of unique visits will likely be far less that visits as a result of a unique visit is just tracked if cookies are enabled on the visitors pc*
3. Page View – This is also referred to as Impression. Once a visitor arrives at your web site, they are going to search around on just a few more pages. On average, a visitor will have a look at about 2.5 pages. Each particular person web page a visitor views is tracked as a web page view.
-Direct Navigation (type URL in traffic, bookmarks, w/o tracking codes, email links, and so forth.)
-Referral Traffic (from links across the web, social media, in trackable e-mail, promotion & branding campaign links)
-Organic Search (queries that sent traffic from any major or minor web search engines)
-PPC (click through from Pay Per click on sponsored advertisement, triggered by targeted keyphrases)