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Brandwatch has become a useful consumer intelligence tool for longtime users. Since 2007, this platform has helped me keep connected to the ever-changing world of social media, news, and blogs. It combines market research with crisis communications to provide brands a unique view of the debates around them. Brandwatch was essential for helping firms understand public mood and respond effectively in my experience. Many of us noticed that it was mostly a study tool and didn’t allow rapid action. Juggling various applications was necessary to interest your audience or follow up on your learning. Switching between windows and apps to apply insights might be tedious.
But 2021 brought a major change. Cision bought Brandwatch, starting a new era. This acquisition promised to connect ideas and action. It changed everything for Brandwatch users, who longed for a more integrated solution to understand what was being said about their brands and communicate with their audiences on one platform. The shift was exciting and anticipated, and when I continued to use Brandwatch after the acquisition, it became a more comprehensive platform that enabled brands to listen and respond all in one place. Witnessing this development and using the new and improved Brandwatch has been amazing. It’s made managing and improving brand reputation easier, and I’m excited to see how it evolves.
Brandwatch Specifications
Brandwatch is an effective social intelligence platform for monitoring customer feedback, keeping tabs on brand perception, and gauging the success of advertising initiatives. It’s a favourite with firms of all kinds, from garage operations to the Fortune 500.
| Feature | Description |
|---|---|
| Data collection | Collects data from a wide range of sources, including social media, news, blogs, and review sites. |
| Sentiment analysis | Analyzes the sentiment of online conversations to identify positive, negative, and neutral mentions of your brand or product. |
| Topic analysis | Identifies the key topics that are being discussed about your brand or product. |
| Competitive analysis | Benchmark your performance against your competitors to see how you’re measuring up. |
| Influencer identification | Identify the people and organizations that are most influential in your industry. |
| Campaign reporting | Track the performance of your marketing campaigns and measure the impact of your social media presence. |
| Integrations | Integrates with a variety of other marketing tools, such as CRM systems and social media management platforms. |
| Visit Website |
What Is Brandwatch?
This platform gives brands the important social intelligence they need to make smart choices about their marketing campaigns. Brandwatch has more than 50 filters, strong segmentation, personalised sentiment, real-time charts, a quick and easy-to-use interface, filters and search tools, dashboards that can be shared, search operators, proprietary technology, and more.
Brandwatch looks at information from over 80 million sources, like blogs and customer reviews, when it monitors social media. In this way, there is more than enough information to make accurate reports that marketing firms and companies of all sizes can use. The key influencers identification is another feature that stands out. It shows people who might be interested in buying their goods.
Brandwatch review: Social Media Monitoring
One cool thing about Brandwatch is that it can focus on monitoring social media, which is an important part of any current digital consumer intelligence tool. Brandwatch basically keeps an eye on the whole web, organising all the data into a searchable database, analysing it all, and then showing the results to Brandwatch users in visually appealing ways. That does sound pretty simple, and it really is. It’s also easy to get started because the software walks you through the process.
Brandwatch will then run in the background, listening for mentions of your brand (or anything else you want to listen for) and giving you alerts that you set. But before you do any of that, you might want to try out searches and more complicated questions to see how these monitors work best. You can see how deep the info goes with a quick search.
Brandwatch review: Search
When you search for a keyword, a quick tally of all the times that term has been mentioned throughout the time period that you specify (you can go back up to a little bit more than 10 years!). This is what you can see in the screenshot. There are two aspects of this screenshot that require your focus and attention. The first option is located in the bottom right-hand corner and allows you to sort the results according to the sources; have a look at how many sources there are. This list can be scrolled down to discover other specialised websites that it is searching.
These websites are in addition to those that are already visible to us, such as major social channels, blogs, user forums, news feeds, and review websites, to mention a few. To put it mildly, there is a substantial amount of information here. If Brandwatch were a person and data were physical objects, the producers of the show Hoarders would have to devote an entire season to the task of cleaning out its home.
Brandwatch review: Social Panel
The Social Panel function of Brandwatch will conduct an analysis on them together and find various ways in which they are similar to one another. When you do this, you start to discover what other characteristics your target audience has in common, which is information that can help you design how you market to them.
This feature also works in reverse, meaning that you can tell the platform what kinds of characteristics you are looking for, and it will discover people who meet that criteria. It doesn’t take much of a stretch of the imagination to see how this could be useful in locating influencers with whom to collaborate.
Final Words
The rich trove of data that Brandwatch has acquired during the many years that it has been in business is the second astounding aspect of the trip that Brandwatch has taken. The actual collection of data is a rather easy operation, despite the fact that it can be somewhat expensive. However, the real issue lies in successfully utilising this huge pool of information and extracting important insights from it.
Brandwatch excels in this aspect, demonstrating a profound understanding of how to make efficient use of this data. It is abundantly evident that they have perfected the art of pulling useful information from the massive sea of data that they have at their disposal due to the fact that their platform features a wide assortment of insights and visualisations that make this point abundantly clear.
Brandwatch review: The Good and Bad
When it comes to social media analytics, Brandwatch Analytics successfully meets the needs of small and medium-sized enterprises. The platform’s rich analytics make it well worth a look, despite the fact that it can get pricey in comparison to the competitors.
The Good
- Robust analytics features.
- Large variety of integrations.
- Strong audience reporting, real-time monitoring, and alerting features.
- Great brand management.
The Bad
- Expensive for the typical small to midsize business (SMB).
- Vague pricing structure.
- No publishing.
Questions and Answers
Brandwatch provides consumer insight based on consumer research to assist businesses in better understanding their customers, their own brands, and their own markets. Additionally, they offer add-on applications such as Reviews and Vizia: Reviews: Gaining an understanding of your customers’ feedback will help you make more sales online, which is a very useful skill to have if your company’s revenue comes from product sales.
Having said that, the investment in Brandwatch Analytics may be well worth it for a business brand that has the appropriate combination of online products or services (as well as an employee who is an expert in social media or databases).