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When it comes to data-driven marketing across connected devices, Kochava software has completely changed the way I do things. As a user, I’ve found the Unified Audience Platform to be a very useful tool that goes above and beyond what’s expected, giving me insights that make my marketing plans better than ever. One thing that makes the platform stand out is its strong ability to successfully monitor business workflows.
Focusing on keeping users and figuring out the Customer Lifetime Value (LTV) have been very helpful in improving marketing strategies. With the dynamic audience activation feature, predictive churn modelling, and push notifications, I can make decisions based on facts that have a direct effect on how engaged users are and how well the business does overall.
With Kochava’s deep linking and the Mobile App Attribution tool, it’s easy to get customers interested. These features not only track how well projects are doing, but they also give you useful information for making future efforts even better. My team can work together better because the platform’s interface is easy to use. It only takes minutes to automate jobs without any problems. It is important to note that Kochava software is useful for both small and medium-sized businesses and well-known marketers. It can be used by businesses of all sizes because it is so flexible. This makes it more useful in many industries.
Kochava Specifications
We think Kochava is a great app analytics and attribution tool that can help companies of all sizes keep track of and improve their app marketing campaigns. You should know, though, that it can be hard to set up and use, and it costs more than some other choices.
Feature | Description |
---|---|
Mobile App Analytics | Gain insights into your app’s performance with real-time data and comprehensive reports. Analyze user engagement, measure campaign effectiveness, and optimize your app for growth. |
Mobile & CTV App Attribution | Accurate and reliable attribution for your mobile and CTV app campaigns across all channels and networks. Identify the sources of your installs, understand user journeys, and optimize your marketing spend. |
Campaign Attribution (Owned Media & Self-Attributing Networks) | Track your campaign performance across owned media and self-attributing networks. Get a holistic view of your marketing efforts and identify the best channels for driving app installs. |
Media Planning | Efficiently plan your media spend with advanced tools and insights. Analyze audience demographics, optimize campaign targeting, and maximize your return on investment. |
Apple SKAdNetwork Support | Fully compliant with the Apple SKAdNetwork, enabling accurate and privacy-preserving attribution for iOS apps. |
Automation Studio | Automate routine tasks and workflows to save time and effort. Set up alerts to be notified of important events, and trigger actions based on specific criteria. |
Automated Rules and Alerting | Define custom alerts to be notified of important events, such as spikes in fraudulent activity or changes in key metrics. |
MMP Integration for Custom Goal Setup | Integrate with multiple MMPs (Mobile Measurement Partners) to consolidate your data and create custom goals for measuring success. |
Enhanced Keyword Intelligence | Gain deeper insights into the keywords that are driving app installs. Identify the most effective keywords and optimize your app store listings for better visibility. |
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What is Kochava?

Kochava’s Unified Audience Platform offers precise, real-time omni-channel attribution, which assists data-driven marketers in measuring and optimizing their marketing strategies for each and every customer journey. By utilising data from the Kochava Collective for the purpose of audience enrichment, Kochava provides marketers with the information they require at the precise moment they require it in order to build consumer identity, segment audiences, and activate them in a world that prioritises privacy.
Kochava review: how does it work
Kochava is a cutting-edge Unified Audience Platform that was built for data-driven marketing across all connected devices. Kochava was developed by Kochava. Kochava provides a comprehensive array of tools that are ideal for marketers, small enterprises, and medium-sized corporations. These products range from simple to complex.
With the help of these solutions, users are able to better their marketing strategy and gain information that is informative. Utilising features such as dynamic audience activation, predictive churn modelling, and push notifications, businesses are able to successfully monitor user retention and lifetime value. This is made possible by the utilisation of these features.
The technique known as Attribution of Mobile Apps makes it possible to quantify the effectiveness of campaigns with great precision. The possibilities of deep connection and collaboration, on the other hand, make it possible to engage people and expedite operations. Because of its adaptability, Kochava is a solution that can be utilised to optimise marketing efforts in the rapidly evolving digital environment of today. Because of its intuitive user interface, it enables marketers to automate their processes in a way that is both simple and straightforward.
Kochava review: Dashboard
A comprehensive analytics and attribution tool, the Kochava Dashboard gives businesses the ability to optimise their marketing strategy and gives them the best possible results. Through its user-friendly interface, it offers real-time insights into the performance of campaigns, the engagement of users, and the attribution of those campaigns across a variety of media. In order to maximise return on investment (ROI), marketers can follow important indicators, analyse conversion statistics, and make decisions based on the data.
It is possible to conduct precise targeting and personalised campaigns thanks to the dashboard, which provides a comprehensive view of user behaviour. The Kochava Dashboard gives the capabilities that are necessary for efficient mobile marketing, whether it be for measuring the number of app installs, in-app events, or user retention among users. Because of its extensive features, it is an invaluable asset for companies that want to improve their digital advertising efforts and achieve success that can be measured against their goals.
Kochava review: Integration Process
Kochava provides a comprehensive mobile app attribution and analytics platform, which enables organisations to monitor and improve the effectiveness of their mobile advertising campaigns. The process of integrating Kochava normally consists of a number of important steps. To begin, individual users are required to register for an account on the Kochava platform. After they have registered, they will be able to set up and configure their applications for tracking, including the incorporation of any necessary software development kits (SDKs) or application programming interfaces (APIs).
The next step is for users to establish the specifications of their campaign, which may include tracking links and attribution settings. Kochava offers thorough analytics and attribution reports to organizations once they have launched campaigns. These reports enable businesses to analyse success and make decisions based on the data collected. Additionally, the integration process is designed to be user-friendly, and it offers insights that can be put into action to create mobile marketing plans that are successful.
Kochava review: Pricing Plans

My most recent knowledge update, which took place in January 2022, revealed that Kochava is a mobile attribution and analytics platform that helps mobile app marketers find solutions to their problems. The pricing plans for Kochava are subject to change depending on the particular requirements of the business as well as its size. When it comes to catering to the specific needs of each individual customer, Kochava often provides individualised price options. There are a lot of elements that could influence pricing, including the number of monthly events that are tracked, the amount of data that is processed, and the additional features that are required.
It is highly recommended that you visit the official Kochava website or get in touch with their sales team directly in order to obtain the most accurate and up-to-date information regarding Kochava’s pricing plans. They will be able to give you with comprehensive information that is targeted to your particular requirements and will assist you in selecting the plan that is best appropriate for your company.
Final Words
In my own experience, Kochava has been an essential mobile attribution and analytics tool that has made my way of optimising advertising campaigns much better. The platform has many useful tools, such as attribution tracking, audience targeting, and analytics, which help me make smart choices based on data. This has made my marketing strategies more powerful and effective. The easy-to-use interface of Kochava is one of its best features; it makes it simple to find your way around the site. Its many integrations make the experience even smoother and better, letting you handle campaigns in a more complete way.
Kochava review: The Good and Bad
The Kochava Inc. platform is the most successful attribution platform available, and it also hosts the largest independent mobile data marketplace around. The organization offers data solutions that are both safe and real-time, with the goal of assisting brands in establishing their identities, defining and activating their consumers, and measuring and optimizing all parts of their marketing.
The Good
- Comprehensive app analytics and attribution capabilities
- Powerful data visualization and reporting tools
- Flexible and customizable platform
- Large number of integrations
- Strong focus on data privacy and compliance
The Bad
- Can be complex to set up and use
- More expensive than some other app analytics platforms
- Limited customer support
Questions and Answers
Kochava has earned the trust of leading companies because of its culture of customer-driven innovation, its commitment to data protection, and its possession of the most powerful tools available in the ecosystem.
Kochava has become the industry standard for providing solutions that are both secure and real-time. The establishment of identity, the definition and activation of audiences, as well as the measurement and optimization of marketing across connected devices are all areas in which we assist people-based marketers.