Loomly review: social media management made easy

Loomly is a social media management tool that has undergone significant development since its inception in 2015. Co-founders Thibaud Clement and Noemie Clement are credited with the application‘s creation. The personal frustrations that the Clements experienced in their roles as social media administrators served as the impetus for the creation of Loomly.

They ran upon programs that promised to address problems but simply added to the complexity of the situation, as well as workflows that were faulty. Loomly, a user-friendly social media calendar, was the solution they came up with in response. Loomly has stayed true to its aim of “simplifying social media management and providing structure to ease the challenges faced by social media managers” throughout the years.

Loomly Specifications

A review of Loomly is absolutely necessary for companies and social media managers that are looking for efficient solutions for managing social media.

Loomly review: Setup

My personal experience with Loomly has led me to the conclusion that it is a user-friendly tool that simplifies the process of selecting the appropriate plan to meet the specific requirements of each unique user. The online wizard that Loomly provides is a great tool since it assists customers in selecting the option that is most suitable for them in light of the social media accounts and criteria that they have. I have the wish that more vendors will provide this kind of support to their clients who are looking for solutions.

The organizational structure of Loomly mainly relies on a layout based on a calendar, which makes it simple to maintain tabs on upcoming activities and content schedules. When social media managers are building up a calendar for a client or brand, they have the ability to connect their social media accounts in a seamless manner, invite collaborators, and efficiently manage brand presence across a variety of platforms. The addition of channels for social media is a process that is uncomplicated and quick. Before you enter your credentials, Loomly provides you with helpful assistance notes, which ensures that the setup process goes smoothly.

Loomly review: Posting From a Single Interface

In my own practice, I’ve found that the “Generic Content” pane is an indispensable component of effective social media administration. It’s the place where you’ll construct your posts, complete with images, links, and hashtags that you’ve curated from across the web. It is often smarter to personalize content for each audience rather than taking a one-size-fits-all strategy and sharing the same message across numerous channels, even though some people may choose to take this approach.

When it comes to this facet of content development, Loomly shines. It provides a tab titled “Fine-tune Each Channel” that enables you to preview and modify postings for individual sites such as Instagram, Pinterest, Twitter, and LinkedIn. In this stage, notable features include the option to attach files, platform-specific character limits, and helpful ‘post optimization advice,’ such as the best publishing times for Instagram to increase visibility among users.

Loomly review: Media Library

Working with a group of creative individuals has, in my experience as a manager of social media platforms, provided me with a number of obstacles. Obtaining graphics from designers can be a chore, which often requires going through a congested email inbox to get what you need. This is one of the factors. In addition, if necessary social post links are buried somewhere in email or Slack chats, it might be a time-consuming process to find them and retrieve them.

Final Wods

Developing an application for managing social media is a difficult task. It also requires an in-depth grasp of the value of efficient operations, as well as an in-depth understanding of the needs of users, which change as social platform upgrades are made. According to our findings, the method of social media planning offered by Loomly incorporates all of the necessary features and tools for social media teams and managers.

Even though we have certain feature requests, such as more extensive analytics reports and Excel report options, we have a good feeling that Loomly is aware of these suggestions and is working on a way to incorporate them in the near future.

Loomly review: The good and The bad

Small and medium-sized businesses (SMBs) can benefit from using the calendar-based content production tool Loomly.

Questions and Answers