Through my own personal experience, I am able to attest to the fact that incorporating animated explainer videos into your marketing strategy can be extremely effective. Because they combine entertaining and informative content, these videos are an engaging way to showcase your product or service because they combine the two characteristics. Through my own company, I’ve witnessed how these videos not only assist customers in comprehending a product or service, but also significantly increase people’s awareness of a particular brand.
In addition to this, they are of great assistance in achieving productivity goals because they explain complicated concepts in a way that is both clear and interesting. Based on the statistics, it is remarkable that 84 percent of individuals who watched promotional videos ended up purchasing something. The effectiveness of this medium is demonstrated by this.
For the purpose of assisting individuals in comprehending any product, service, idea, or process, animated explainer videos make use of character animations and brief segments of text. As a result of my own experiences, I am aware that this format is widely used because it is simple to operate and has the potential to appeal to a diverse group of individuals. Through the use of creativity and storytelling, you can get people to continue watching these videos and leave a lasting impression on potential customers.
What are explainer videos?
The goal of explainer videos is to give a short, clear explanation of a product, service, or idea. Because of this, they’re often used in online ads to show how something works or what a business does. Explainers can be live-action videos, cartoons with moving characters, or stories drawn on a whiteboard.
They are often shared by businesses on their websites or social media to get people interested and teach them something. They also help get the word out about your business and make more sales. Businesses that want to improve their marketing or make interesting training materials can benefit greatly from using explainer videos. They’re also very easy to make if you have the right tool.
Best Explainer Video Software Comparison Table
An explainer video is a picture of a product, idea, or service that is meant to get people interested and to sign up for more information. An explainer video is a picture of a product, idea, or service that is meant to get people interested and to sign up for more information.
|Adobe Premiere Pro
|Screencasting, eLearning authoring
|Screencasting, video editing
|Interactive video creation
|Professional video editing
|Animated video creation
|Varies by license
|One-time fee or subscription
|Freemium and paid plans
|Trainers, educators, businesses
|Educators, creators, businesses
|Video professionals, filmmakers
|Marketers, educators, animators
Best Explainer Video Software
First things first: let’s not waste time discussing the reasons why explainer videos are so great; instead, let’s jump right into the tools themselves. Choosing the appropriate explainer video software tool can be challenging due to the abundance of options that are currently available. As a result, I have evaluated a number of different choices and compiled a list of the ones that are most suitable to fulfil your requirements.
|Create interactive eLearning content easily
|Incorporate videos, audio, and quizzes seamlessly
|Content adapts to various devices for on-the-go learning
|Track learner progress and engagement with detailed stats
iSpring Suite has been an important tool for me in my educational journey because it helps me make engaging eLearning content that students can relate to. Its easy-to-use interface and powerful features for making multimedia presentations, screencast recordings, and interactive quizzes have made the process of making content faster and easier. It’s easy to use and flexible enough that iSpring Suite lets me bring my ideas to life, whether I’m making courses for students or training materials for coworkers.
- User-friendly interface
- Extensive library of templates
- Excellent customer support
- Steep learning curve for advanced features
- Limited animation capabilities
|Capture screen activity with audio for tutorials
|Edit recordings with ease, add effects and annotations
|Available for both Windows and macOS
|Create interactive quizzes to enhance learning experiences
Camtasia is the program I use most often to make videos that look professional and inspire people. Camtasia has always gone above and beyond my expectations, from recording what I’m doing on my screen to making the final product look great with smooth editing tools and eye-catching effects. Camtasia is a must-have for me because it’s reliable and flexible, and I use it to make tutorials for my website’s visitors and presentations for my clients.
- Intuitive interface
- Powerful editing tools
- Seamless integration with other TechSmith products
- Can be resource-intensive
- Price may be prohibitive for some users
|Record yourself along with screen capture for tutorials
|Share videos instantly via email or social media
|Add your logo and colors for a personalized touch
|Invite team members to co-create and review videos
Soapbox has changed the way my team works together on video projects by giving us an easy-to-use platform to share ideas, record screencasts, and easily add branding elements. Its easy-to-use interface and seamless sharing features have made our work easier and made it faster for us to make compelling marketing content and product demos. We can use the power of video with Soapbox instead of having to learn how to use traditional editing software, which is hard at first.
- Simplified video creation process
- Quick sharing options
- Great for team collaboration
- Limited editing features
- Requires internet connection for recording and sharing
Adobe Premiere Pro
|Industry-standard video editing software
|Access to a wide range of Adobe tools and resources
|Apply intricate visual and audio effects with precision
|Seamlessly collaborate with team members in real-time
Adobe Premiere Pro has been my reliable partner for completing difficult video projects with skill and accuracy. Its full set of editing, colour correction, and audio mixing tools has given me the freedom to be more creative and give my audience stunning visual experiences.
When I’m working on a feature film, a documentary, or a commercial, Premiere Pro works perfectly with all of the other Adobe Creative Cloud apps. This gives me the freedom and control I need to make my ideas come to life.
- Extensive feature set
- High level of customization
- Integrates well with other Adobe products
- Steeper learning curve for beginners
- Subscription-based pricing model may be expensive for some
|Create animated videos with customizable characters
|Access a library of pre-made templates for quick videos
|Easy-to-use interface for effortless video creation
|Sync characters’ lip movements with recorded audio
For me, Vyond has changed the way I make videos by giving me a new way to do animation that doesn’t require traditional skills. Vyond’s large library of pre-animated assets and simple interface have made it possible for me to quickly make interesting explainer videos, training materials, and marketing content. Vyond’s easy-to-use platform has let me be creative and hold my audience’s attention like never before, whether I’m telling a story or breaking down a complicated idea.
- No animation skills required
- Versatile character customization options
- Cloud-based, accessible from anywhere
- Limited flexibility in character movements
- Can feel restrictive for advanced animators
Key Features to Look for in Explainer Video Software
When choosing explainer video software, make sure it has these important features to make sure it fits your needs and helps you make high-quality, interesting videos:
- Easy to Use: Look for software that has a simple interface and tools that are easy to use. This way, you can make and edit videos without needing to know a lot about computers. Using drag-and-drop, pre-made templates, and elements that can be changed can make the process of making a video faster.
- Capabilities for Animation: Pick software that lets you animate a lot of things, like characters, objects, text, transitions, and effects. Animating elements makes things more interesting to look at and helps explain complicated ideas in a way that is compelling and interesting.
- Template Library: Look for a software platform that has a library of pre-made templates for a range of styles, industries, and purposes. There are templates that you can use to start making your videos, which will save you time and work.
- Customisation Options: Make sure the software has powerful customisation options that let you make your videos look and sound like your brand. To make a video that looks professional, look for options that let you change the colours, fonts, logos, backgrounds, and other visual elements.
- Voiceover and Sound Effects Support: To make your videos better, choose software that lets you add voiceovers, background music, sound effects, and other sound effects. Look for voice recording tools that are built in or that can work with third-party audio editing software.
- Screen Recording: If you need to make how-to videos or demos, you might want to look into software that lets you record your screen. Screen recording lets you record both video and sound from your computer screen. This makes it perfect for making educational and instructional videos.
- Text and Typography Tools: Software with powerful text and typography tools will let you add titles, captions, notes, and other text-based things to your videos. Customising text styles, sizes, colours, and animations can help you get your point across and draw attention to important parts.
Questions and Answers
It can also be used to make videos that explain things. To do that, you need to edit and upload a video that you have already made. It includes compositing, layering, tilting, motion graphics, and sound design, so you can do more than just basic editing.
If you are interested in creating explainer videos, animated videos for YouTube, social videos, video tutorials, or even just animated clips, Powtoon is now officially the best free animation software option available. This is because Powtoon now offers a free version of its software.