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Google announces new search tools for online shopping what are they? – Guide
Shopping online is not always a convenience. If you like to window shop or browse selected collections in a brick-and-mortar store for inspiration, finding something online that you don’t yet know you want or don’t know is tricky if you start with a text search. Google is announcing new shopping search tools to try to alleviate this with features using Google Lens to find products to buy from online photos, broader search terms to help you search for clothing, and the ability to check inventory in the clothing store. home. He says the new tools will help shoppers “find what they’re looking for in a more visual way.” This was after Google allowed all businesses to create listings on Google Shopping for free last year. Now, he wants more windows to go directly to Google search.
Google Lens has been around since 2017, replacing the Google Goggles that came before it, with the ability to use a smartphone camera to perform visual searches based on identifying objects found in the real world. These image searches allowed users to learn more about the things around them, even finding the same or similar item to buy without looking for a label or barcode to scan. Now Google wants to make it possible to buy any product you see in an image or video on the web with nothing more than the image itself. Soon, iOS users will have a new button in the Google app, allowing a Google Lens search of any image on a page to bring up up Google Shopping listings for purchase through a visual match. O feature will also come to Chrome on the desktop.
Google has not given specific dates for this feature release on iOS or desktop, stating that he expects to release them by the final of the year. There was no initial mention of if or when this feature may come to Android, but Google has clarified that it plans to extend this functionality to Android at a later date, after the iOS and desktop versions.
Another focused on shopping feature coming from Google, which was certainly stimulated by the boom In e-commerce, since the beginning of the pandemic, it has been easier to browse clothes, accessories and shoes through search results based on general terms. Google says if you search a generic article about mobile, for example, “cropped jackets”, you will see a visual feed of this type of clothing in a variety of colors and designs. These visual results will be accompanied by relevant videos, style guides, or local stores that sell these styles. From there, you can further filter your search by brand, style, or department; check ratings and comments; or compare prices on the results that interest you most.
Google calls this a shop window, which is one of the challenges of shopping for clothes online compared to going to a brick-and-mortar store to see what’s on display. He claims the dataset is taken from over 24 billion product listings. The new feature is only available in mobile and can be used from a Google search from today.
the third is final Updating Google Shopping allows users to remotely check store inventory directly from a Google search. Buyers looking for a product can filter by “in stock”. This selection should show nearby stores that have the item available. Google claims the new feature can help a small business attract new customers, though it should be seen how accurate this can be at a variety of retailers and how one can ensure a product is there for them as soon as they arrive – especially in small businesses that have no sidewalk or pick-up. in the store.
Google has indicated that it relies on retailer data to determine inventory status and says it will only indicate an item is in stock when there is high confidence; otherwise it may show limited stock.
The new “in stock” filter is available today at mobile web browsers and Google app on iOS and Android.
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