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This tip is about the how to Improve Email Deliverability and Open Rates. So read this free guide, How to Improve Email Deliverability and Open Rates step by step. If you have query related to same article you may contact us.
How to Improve Email Deliverability and Open Rates – Guide
As marketers, we spend hours planning every detail of every campaign, creating the perfect copy, and struggling with fonts, colors, and spacing. We talk about our personas, target groups and messages. We create emails from scratch or modify templates with love to make the best of our email campaign scribes. With all the blood, sweat and tears pouring into our emails, there’s nothing more painful than finding out that the message never reached our subscribers. No matter how carefully we plan our campaign strategy, design and development, if the email doesn’t make it to the inbox, you won’t delight subscribers or see ROI. Incorporating an email marketing strategy into your marketing mix is vital as it provides optimal ROI.
Plus, email is your digital marketing toolbox, helping you reach a wider audience willing to buy what you offer. As a result, you will generate more web traffic, increase sales, and increase your income. Did you know? Email marketing is one of the most cost-effective digital marketing strategies that produce positive results. It’s no wonder that more than 80% of small businesses rely heavily on email for customer acquisition. Additionally, 80% of survey respondents rely solely on email for customer engagement. So if you want to make a direct positive impact as a startup, email marketing should be part of your digital marketing toolbox.
Tips on how startups can improve email delivery rates
Use a dedicated IP – and take care of it
The reputation of your email IP address and website domain is crucial when it comes to maximizing deliverability. Mailbox providers like Gmail and Outlook want to prevent their users from being bombarded with spam and bad emails by filtering and blocking algorithms that compromise emails or fill their inboxes with junk.
Your domain reputation is related to your web address, and this is just as important (or more important) than your email IP address, depending on each provider’s algorithm.
Regarding your email IP address, the first thing you need to make sure is that you have a dedicated IP, not a shared address. You don’t hold back on other people’s bad email strategies, so it’s worth taking the time to build and maintain a positive reputation for your own dedicated IP address.
Create your own email lists
I’m not here to say buying email lists is bad or ineffective (it certainly worked with Airbnb), but you’ll never maximize deliverability or open rates with this approach. You might even get in trouble with the authorities or regulators – unless you become a big successful startup and all is forgiven, of course.
No, to get the best deliverability and open rates you need to do it the old fashioned way, building your own custom made email list. up of people who actually signed up to receive your emails.
Test your emails for spam scores
Before sending out a new email campaign, it’s a good idea to check your email for a spam score. This will assess how likely your emails are to be reported by spam filters and will highlight any keywords you used that will act as red flags. There are many dedicated email spam scoring tools, but there should also be one in your email marketing platform. We use Active Campaign, which automatically runs a spam check on every campaign you create and checks the content of your emails for potential issues.
Test delivery with initial accounts
After testing and sending your emails, make sure they are reaching each mailbox provider. Create accounts with Gmail, Outlook, Yahoo and any other providers you want to test and make sure they are passing.
This is not a comprehensive test, of course, but it gives a good idea that there are no obvious issues preventing your emails from reaching these inboxes. Just make sure you open the emails after you receive them so you don’t add any negative juice to your open rates.
Segment leads on your website
When it comes to open rates, relevancy is everything and generic emails are always at risk of being ignored. You need to capture people’s interest in a single subject line, and that can be especially difficult for first few emails when you don’t know enough about users to target them with more specific messages. The problem is, you can find out enough about these users before they even hit submit. button in your email application form. We use Leadformly to create multi-step forms with conditional logic that allows us to get more detailed information about what each user needs from us and that allows us, from the very first email we send, to be very relative.
Best of all, we can automate this process with Active Campaign, allowing you to send highly relevant emails without having to manually choose which message to send.
Stay on top of hard jumps
A hard bounce occurs when an email is sent to an email address that is no longer active or simply doesn’t exist. If you accumulate too many of these hard bounces, all the major ISPs will start suppressing your email delivery.
This is one of the reasons why double opt-ins are so important, but you should also keep an eye out for hard bounces, as an email account can be closed at any time. Ideally, you should stop sending emails to these addresses as soon as you detect a problem to avoid damage to your IP reputation. A small number of hard bounces won’t kill your email marketing strategy, but it’s something you’ll definitely want to manage.
Set a cut threshold for non-openers
Sometimes your emails get to people, but you just don’t get opens from that contact for a long time. Unfortunately, this is starting to tarnish your reputation with ISPs and you have to pick a cut-off point where you say enough is enough. Whether you choose a year, six months or less (this can vary by campaign), choose your limit as a few hundred of these users can often become a problem.
Test your email subject lines
As mentioned earlier, you only have one subject line to convince people to open your emails (assuming they see it from the start). That means you want to test them to improve results, identify problems, and learn from their successes/failures over time.
Use a reputable email platform
Another important tip To maintain a good reputation with ISPs is to use reputable email marketing platforms. We recommend keeping professional tools like Active Campaign, Sendinblue or HubSpot, which are often used by reputable companies for real email marketing purposes. Check out our list of the best email marketing platforms if you need help choosing the right tool for your business.
Final note
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