How to Make Event Attractive with Event Management Companies

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How to Make Event Attractive with Event Management Companies – Guide

Entrepreneur Media Inc. team and writer Cheryl Kimball explain how to get started in the event planning industry whether you want to work part-time or full-time, planning everything from a first birthday party, bar mitzvah or wedding to political fundraising and product launches at Start your own planning business of events. The writers explore eight alternative approaches to advertising your event planning company to the relevant people in this edited sample.

It’s critical to promote your event planning business as it grows to expand your client base. Here are eight strategies for promoting and advertising your event planning business:

How to Make the event attractive with event management companies

Network. For most planners, the network tops the list in terms of developing a strong customer base. Networking can help your business in two ways. If people know you and know what services you offer, they may refer you business or use your service themselves. Also, networking with hotels, vendors and so on will give you the chance to meet some of the people whose services you may need when planning events.

Advertising. Print advertising spans a wide range, from a free or inexpensive Yellow Pages ad to a glossy national publication ad costing tens of thousands of dollars. Most planners agree that a Yellow Pages ad makes business sense. A line ad, simply listing your business name, is usually provided for free when you plug in your phone (if you have a landline). You can also opt for a display ad – the larger, bordered ads in the Yellow Pages – but there is a charge for this.

You might also consider advertising in your local newspaper or regional magazine if you plan on corporate and social events. As the market area for this type of event planner can span a particular county, a magazine focusing on that county can be excellent for advertising. These magazines can be geared towards topics related to your service (eg gourmet food, floral design) or geared towards readers in a particular region. An ad in a regional magazine can be a good tool for reaching high-end consumers. A regional business magazine ad would also reach potential corporate customers.

Business card. Don’t underestimate the power of this small but powerful marketing tool. Even in the computer age, a succinct, professionally printed business card is still critical. Consider it a miniature brochure, especially if you opt for a trifold business card. Many planners opt for this business card format because more information can be included than on a traditional business card, while the card remains small enough to slip into a wallet or purse.

Include your company name, contact information (email, phone and website address, for example), your name, expertise, your logo, and some testimonials from past customers. Always carry business cards. You never know when you’re going to find a potential customer. Ask the vendors you work with (florists, vendors, and photographers, for example) if you can leave a stack of business cards at their place of business.

Informational brochures. Just like your business card, a well-designed professional brochure can help cement your image as a professional planner. Potential customers will make judgments about your business based on your brochure, so make sure it is designed and produced to the highest possible standard.

The brochure should include all the information listed on your trifold business card and allow you to expand on that information, in particular, by adding photographs. Photos must be from successful events you’ve designed. You may also want to include a photo of yourself.

Maximize your chances of success by making sure your company brochure matches the type of business you have. All materials should look professional, but if you’re marketing to a budget-conscious group, a too-glamorous brochure can send the wrong message — and send budget-conscious prospects running in the opposite direction.

As with your business cards, leave your brochure with vendors, florists, photographers, and other vendors you’ve worked with.

Direct mail. You can choose to distribute your brochure via direct mail. If you do, make sure your mailing list is well chosen. Event organizer David Granger says that while word of mouth is his most effective advertising, he uses mailing lists from the organizations his company belongs to (International Special Events Society, Meeting Professionals International, National Association for Catering and Events, and Dallas Convention and Visitors Office).

Customer service. One of the best ways to keep customers happy and coming back is to constantly be on the lookout for new ideas and ways to improve the service you provide. Consider the following:

The Facebook. Facebook is geared towards communicating with your network of friends. However, friends “like” sites they want to support or really like. So, create a Facebook page for your event planning business, but use it sparingly to promote your business. Posts on your Facebook wall might include some fun facts you’ve learned about a new wedding venue in the area or some behind-the-scenes anecdotes from that Rolling Stones concert you’re coordinating. Check out the Facebook pages of other event planners and other service companies you use and admire to see how they are using Facebook to their advantage.

Twitter. With Twitter, you can tweet quick messages to your subscribers to remind them about your business. “Paul McCartney just said ‘yes’ to a cameo at the Stones concert! Better buy your ticket now!” or “I just discovered a great new event venue with a full-service spa – does your corporate event need planning?” they can be messages that promote your service while offering benefits to the reader.

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