The new App Tracking Transparency (ATT) feature in iOS, iPadOS, and tvOS 14.5 mandates that programmes get your consent before they can monitor your activities on websites and apps from other businesses. The “advertising identification” on your Apple devices is a special number that can be used to track and target advertisements on your device. App developers have been able to create highly precise records on how you use your iPhone 14 or iPad, including in other iPad apps and on the web, by connecting this identifier with other data.
Apple mandates that after upgrading iOS 14.5 all apps use the new App Tracking Transparency framework to request your consent to track you. Only activity that is being tracked outside of the business’s own apps is covered by this. For instance, without your consent, Facebook can monitor your activities on Facebook, Facebook Messenger, Instagram, and WhatsApp. We mentioned below are the steps to enable App Tracking Transparency on iOS 16.
Steps to enable App Tracking Transparency on iOS 16
Final Words
That’s it with our article on iOS 16: How to Enable App Tracking Transparency. In April 2021, App Tracking Transparency (ATT) was introduced, and despite Mark Zuckerberg’s best efforts, it is not going away. It hasn’t seen any significant updates since its introduction in iOS 14.5 either; iOS 16 only slightly renamed an option for clarity. However, it has reached a point where Apple could essentially just assume that you want ATT switched on.