After two years of poor iPhone mini sales, Apple’s response was to ditch the small form factor and embrace plus-size phones with the launch of the iPhone 14 Plus.
The situation has not recovered since, with respected display analyst Ross Young taking to Twitter (with a paid subscription) saying that the iPhone 14 Plus’s December panel shipment is “due to delayed demand for this model.” , is close to 0.”
In other words, Apple already has more iPhone 14 Plus models than it can sell. Also, it seems that size is not the only issue. Apple lists his iPhone 14 Plus as available soon, while his equally chunky 6.7-inch iPhone 14 Pro Max has his five-week waiting list.
In general, Apple buys more panels, Young said. “2022 iPhone 14 series panel purchases appear to be up 10% compared to 2021 iPhone 13 series procurements, despite a 9% decline in the smartphone market,” he wrote. .
But this time around, people are buying more Pro devices and leaving regular models on the shelves. “Mixed ASP on these devices is also up 10% for him, with the 14 Pro/Pro Max taking his 64% share compared to his 51% for the 13 Pro/Max,” he said. Added.