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This guide is about What are the Benefits of Advertising on Facebook?. So read this free guide, What are the Benefits of Advertising on Facebook? step by step. If you have query related to same article you may contact us.
What are the Benefits of Advertising on Facebook? – Guide
As a modern marketer, I understand how easy it is to get caught up in the agitation of other traders; Whether creating videos, blogging, email marketing, search engine marketing, SEO, list rentals, guerrilla marketing or even cold calling your potential customers, the possibilities are endless.
The reality is that we cannot do everything. We have to choose which channels to put our heart and soul, because if we put a fraction of the effort into each platform, the chances of a successful return become slim. However, there is one force that dominates modern society: social media. We all know this because (like me) you probably check your Facebook, Instagram and Twitter feeds multiple times a day. He guesses? Your customers do the same.
That’s not surprising, but it also doesn’t mean you should throw all your expenses on every social platform out there. However, there is one social network that ALL marketers simply cannot ignore and that is Facebook. Do not believe me? Check out five reasons why you should.
worldwide audience
Facebook puts its ads in front of the largest advertising audience in history. Facebook has over 1.55 billion monthly active users, or those who have subscribed up in the last 30 days and generates 22 billion ad clicks per year. That’s a lot of potential traffic that can be directed to your site. Facebook also makes it easy to expand your network of business contacts. Most companies have Facebook Pages for their organizations and use them to stay connected across their industries.
Accessibility
Facebook advertising offers the lowest cost per 1,000 impressions in advertising history. With a minimum spend of $1 per day, your ad will be shown to 4,000 people. That means, on average, just a quarter per 1,000 impressions, or just 1% of TV advertising costs.
precise segmentation
The targeting options for Facebook ads are unparalleled. With the help of profile details, you can approach your target group in a targeted way. In addition to the usual age/gender/location metrics, you can target your ads based on listed interests, college degree, email address, or even relationship status. If it’s a category on their profile, it can be used to target your advertising.
Easy test
Facebook’s advertising simplicity makes it ideal as a testing tool to see which types of ads work best for specific audiences. For example, in a month of advertising, you can test whether a change in written text or graphic content produces better results with the same target audience. You can also test the performance of the same ad in slightly different groups to see which audience is most interested in your ads.
You can also “remarket” by targeting specific groups of people who have already visited your website or clicked on your ads but haven’t made a first purchase. Another possibility is to let Facebook create a “Lookalike Audience”, i.e. H. a new audience with interests similar to those you’ve already advertised with.
Optimization for the audience
You can also test which type of ad is getting the best possible return. Your ads can be optimized for post engagement, daily unique reach, impressions and clicks.
For example, a CPM or cost per thousand ad (in thousands) is optimized so your ad is as high as possible and you pay for 1,000 impressions. A cost-per-click (CPC) ad is designed to get the most clicks on an ad. So, you pay for every click your ad receives. Either way, Facebook can help you reach the audience most likely to bring you the kind of results you pay for.
Final note
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