Table of Contents
This guide is about What is the Importance of Backlinks for SEO and What is it. So read this free guide, What is the Importance of Backlinks for SEO and What is it step by step. If you have query related to same article you may contact us.
What is the Importance of Backlinks for SEO and What is it – Guide
Gaining backlinks is an essential component of an off-site SEO strategy. In fact, backlinks are the most significant off-site ranking factor! Backlinks are obtained in three main ways.
While backlinks are generally desirable, not all backlinks are as valuable as others. Some are inherently more advantageous to win others should be avoided whenever possible. Understanding backlink value influencers is crucial for link building and assessing the health of your backlink profile.
follow vs. do not follow backlinks
Site owners can specify whether an individual link passes link equity or not. A no-follow link does not pass link equity – colloquially called “link juice” – to the link domain, whereas a follow link does. While followed backlinks are much more desirable, not following links from high-quality websites can still be beneficial in enhancing your brand. (Interestingly, local SEO strategy views follow and do not follow links from relevant, localized sites as equally valuable.)
Domain binding authority
Backlinks obtained from high-authority linking domains generally offer more value (link equity) than links from low-quality, new, or spammy sites. Backlinks from spammy sites should be avoided whenever possible.
Link relevance
Google knows if a backlink is irrelevant. If a gluten-free bakery in California is linked to their physical Colorado hiking gear store, the backlink will not be extremely relevant and will likely not pass as much link juice as the backlink received from the mountaineering site.
link location
Site architecture is important to Google, as is the placement of a link on the page. For example, a backlink inserted in the footer of a page might not pass as much equity as one added in a relevant blog post paragraph.
link number
A backlink listed among hundreds or thousands of links on a single page is probably not as valuable as a link referenced among less. In addition to the link’s value, a user would be hard-pressed to locate your link among the hundreds and click through to your content, eliminating value.
anchor text
Anchor text is the visible characters or words that display a hyperlink in the content, usually underlined and with unique colors. In the previous sentence, “anchor text” is the anchor text of an outbound link. Certain anchor text is considered SEO friendly, passing more equity than others. Succinct, relevant, non-generic text is preferable. For example, linking to this blog post with the anchor “importance of backlinks for SEO” is preferable to linking with the generic text “click here”.
Final note
I hope you like the guide What is the Importance of Backlinks for SEO and What is it. In case if you have any query regards this article you may ask us. Also, please share your love by sharing this article with your friends.