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In this article we will show you how To Use Twitter To Increase Your Google Search Visibility. Since there are more than 1.7 billion websites online, optimizing a website alone won’t help a business show up higher in Google searches. Businesses need good marketing strategies to beat out competitors and increase return on investment (ROI). This is where Twitter, which is a strong social channel, can help.
According to reports, Twitter has about 238 million daily active users who can be made money from. When it comes to marketing your business, you can’t undervalue the power of Twitter as a platform. It not only lets you talk to your customers directly, but it also lets you build long-lasting relationships with your audience while promoting your brand and raising awareness of it.
Ways To Use Twitter To Increase Your Google Search Visibility
Leverage the Twitter Carousel
When someone or a brand’s Twitter page comes up in a search, there may also be three boxes with their most recent tweets. This is a carousel of tweets. The best thing about the carousel is that it takes up more space on the results page. This makes the listing stand out and is the most useful thing about it.
It also lets your users see what your Twitter feed looks like without having to click through. Unfortunately, you can’t just change a setting to make the carousel show up for a brand account. The only way for the carousel to show up on your brand’s Twitter account is if you have a lot of active users who talk to you often.
When people interact with your account, Google will notice. This will cause its algorithm to index your tweet and show it as a search result. Big brands may find this easier, but algorithms don’t have favorites. Even a small business with a lot of activity on their account has a chance of being in a carousel.
Optimize Your Display Name and Bio
When you make or change the Twitter account for your brand, it may be hard to come up with a username or Twitter handle that is the same as the brand name. Don’t worry if you can’t think of a good handle right away. Even if someone else is already using the Twitter handle you want, you can still use the display name for your business.
Your name should be the name of your business or brand. Google reads the display name and username as the title tag when it looks at a Twitter profile. This is the meta data that shows up in Google search results as the blue, linked text. You can also go to the official Twitter support site to know more information.
Spend some time making sure your Twitter bio is well-written. It should have keywords, hashtags, and a link to your website that are relevant. The bio section of your Twitter page is used as the meta description. The meta description is the block of text that shows up on the Google search results page under the title tag.
Hashtags
A hashtag is a metadata tag that starts with the # symbol. This is a high-level definition. Hashtags are used a lot on microblogging and photo-sharing sites like Twitter and Instagram. They are a type of user-generated tagging that makes it easy to find content that has the same topic or theme.
Hashtags show up for topics that are popular all over the world. Using trending hashtags in your tweets gives your brand a chance to be seen by more people. One of the easiest ways to engage users is to talk about things that are popular at the moment. This can lead to a Twitter Carousel showing up in search results.
When using hashtags, there is one rule to remember: only use hashtags that make sense. When you tweet, the hashtags you use should be related to the content of the tweet and, if possible, to your brand. Keep an eye out for topics that are popular that include keywords that your business uses.
FAQ
Does Twitter increase SEO?
Is Twitter good for SEO? SEO is helped by Twitter, yes. In fact, Twitter and Google started working together in 2015, which changed how SEO works. In this partnership, Google gave Twitter access to its stream, which was then used to index tweets and show them in search results.
Does Twitter track your Google searches?
Does Twitter keep track of what you search for? Yes, Twitter always keeps track of what you’ve searched for. If you click on the search bar, you can see what you’ve been looking for recently. All of your recent searches will show up here.
Why is my Twitter handle not showing up in Google search?
You can’t see it right now because you may not have given search engines permission to index your content. This can be changed in your settings under the privacy/general info menu. Make sure that your user name and handle match the name of your business. Make sure your bio, photo, and link are all SEO-friendly.
Does Twitter expose your searches?
No, no one can see what you’re looking for on Twitter. No one else can see your search history because it is private. If you give someone your account information, they can only see your search history. Your tweets, retweets, mentions, media, and replies can be seen by other people.