Table of Contents
Recently, I embarked on an adventure into the intriguing realm of search engine marketing, and along this voyage, I came to realise that the Keyword Planner tool is a very helpful companion. With the assistance of this tool, which is more than simply a tool, one is able to navigate the vast landscape that is digital marketing. In the beginning, the objective of this tool was to determine which keywords were significant; nevertheless, it has since developed into a tool that may revolutionize your marketing strategy by providing insights about search counts, competition, and ad price.
Any marketer, regardless of whether they are just beginning their journey in the field of search engine marketing or are seasoned pros who are integrating search advertisements, should make use of the Google Keyword Planner. It is an invaluable tool. As a result of the fact that it is perfectly aligned with Google Ads, it is an extremely useful ally. First things first: before we get into its functionalities, let’s analyse the significance of keyword research in digital marketing efforts that are either organic or paid.
Google Keyword Planner Specification
Feature | Description |
---|---|
Keyword Discovery | Uncover new keywords related to your products or services. |
Search Volume Analysis | Gauge the average monthly search volume for specific keywords. |
Bid Estimation | Obtain estimated bid ranges for targeted keywords. |
Historical Search Trend Data | Analyze keyword search trends over time. |
Keyword Segmentation | Organize keywords into relevant categories for effective campaign management. |
Campaign Creation | Build new campaigns directly from the Keyword Planner. |
Free Access | Utilize the tool without any cost, making it accessible to businesses of all sizes. |
Keyword Filtering Options | Refine keyword searches based on location, language, device, and competition levels. |
Downloadable Keyword Lists | Export keyword lists for easy organization and use in advertising campaigns. |
Visit Website |
What Is Google Keyword Planner?

It is a free tool that helps digital marketers with their research efforts, most typically for search marketing, both paid and organic. Google Keyword Planner is a tool that helps the digital marketers. There are many different kinds of “keywords” or “search phrases and terms” that are associated with your company that are highlighted below.
Using Keyword Planner, you can determine the monthly search volume for specific keywords as well as the amount of money that would be required to target those keywords with a paid campaign. The Keyword Planner was initially designed to be used for paid search advertising; nevertheless, the tool’s usefulness extends far beyond the realm of search engine marketing (SEM).
Google Keyword Planner review: Works
The fact that Keyword Planner is completely free to use is among the best features of this tool. In order to make use of it, however, you will first need to create a Google Ads campaign. Upon successfully logging in, you will be able to access GKP by selecting “Tools” and then “Keyword Planner.” The Google term Planner provides information regarding the mean number of monthly searches for a specific term as well as the amount of competition for that particular keyword.
In order to select the keywords for your project, you can make use of this information. However, one of the limitations of Google Keyword Planner is that it does not provide precise search traffic data for all keywords. Furthermore, the amount of competition that is reported by Google Keyword Planner is not always provided in an accurate manner. The amount of rivalry is derived from the data provided by Google Ads, which may not be an exact representation of the competition presented by organic search results.
Google Keyword Planner review: Creating New Campaigns
You can choose a suggested daily amount or make your own based on your needs when you create a campaign. You can get to your campaign from Keyword Planner’s “Tools & Settings” button once it’s live. This makes it easy to see your campaign from start to finish.
Keyword Planner was made to work with Google Ads, but please keep in mind that it can also be used for SEO keyword planning and study. A lot of marketers try to make sure that their SEO campaign and paid ad campaign work together so that they can get the most traffic for their best keywords from both.
Google Keyword Planner review: Use

You can look for keyword information for free with Google Keyword Planner. Keyword Planner is a free tool that lets you do keyword research, while many other tools require a paid membership. Keyword Planner is useful because it lets you find new keywords that are related to your goal and see how many times people look for them every month.
Keyword Planner can help you figure out what you need in a keyword research tool if you don’t have any paid tools yet. This way, you’ll know what features to look for when you do your research later.
Google Keyword Planner review: The Good and Bad
Keyword Planner is a free tool that lets you do keyword research, while many other tools require a paid membership. Keyword Planner is useful because it lets you find new keywords that are related to your goal and see how many times people look for them every month.
The Good
- Comprehensive Keyword Data
- Integration with Google Ads
- Cost-Efficient
The Bad
- Focus on Google Ads
- Limited Long-Tail Suggestions
Questions and Answers
Not only does it display statistics for Google search, but it does not display data for any other search engines or platforms. Because of this, it is possible that you will overlook some essential keywords or audiences that reach them through different methods. The second issue is that it has a tendency to display broad and generic keywords rather than precise and long-tail keywords.
When you use Keyword Planner, you will be able to view estimates detailing the number of clicks and impressions that you could potentially obtain on a daily basis. Increasing your cost-per-click (CPC) bid gives you the opportunity to boost your results in many cases. It is possible that increasing your cost-per-click (CPC) bid will not have a significant impact on the predicted volume of traffic.