Table of Contents
In the early days of the internet, advertising networks worked a lot like matchmakers. They made it easier for marketers and authors to talk to each other, which freed up publishers from having to negotiate each advertising deal on their own. There was no better way to get people to see your ads or find ads to put on your website than through marketing.
When automatic advertising came along, however, things started to change, and ad networks lost some of their importance. Someone told me that these days, when individuals talk about media outlets, they don’t generally mean an advertising network like we used to. People who want to make money by giving out website space for ads can use advertising networks to connect with each other.
People who want to sell things should put their ads on websites that have the people they want to reach. To help advertisers find the best spot for their ads to reach the right people, and to help writers fill their ad spaces with ads that viewers will find useful.
Best Advertising Networks Comparison Table
They still do that, but ad networks aren’t as important as they used to be because of digital advertising. Ad networks are more than just the standard definition of an ad network. When publishers talk about them, they often want a more complete answer. All of the things on our list meet this need and provide a range of options.
| Feature | Publift | Adcash | Epom Market | Clickadu | Ad Maven |
|---|---|---|---|---|---|
| Target Audience | Premium publishers with high traffic | All publishers (no minimum traffic) | All publishers (niche focus can be beneficial) | Performance advertisers & publishers | Small and medium publishers |
| Monetization Model | CPM, CPC, CPA (Header Bidding) | CPM, CPC, CPA | CPM, CPC, CPA | CPA (primary), CPM, CPL | CPM, CPC |
| Ad Formats | Display, video, native, in-app | Display, popunder, video, native | Display, popunder, video, native | Popunder, banner, interstitial | Banner, popunder, video |
| Minimum Traffic | Varies (generally high) | None | None | None | None |
| Payout Threshold | Varies | $25 | Varies | Varies | Varies |
| Payment Methods | Wire transfer, ACH, PayPal | Wire transfer, PayPal, Payoneer, cryptocurrency | Wire transfer, PayPal | Wire transfer, PayPal, ePayments | PayPal, Payoneer |
Best Advertising Networks
People who make content, have a lot of followers, or build communities now have more power than ever, and there are a lot of ways for them to make money from what they do. Content makers, like bloggers, videographers, photographers, and other artists, are always looking for new and better ways to make money from their work in the ever-changing digital world.
Publift
| Features | Description |
|---|---|
| Ad Optimization | Uses AI to optimize ad placements and revenue for publishers. |
| Multiple Ad Formats | Supports display, video, native ads, and more. |
| Programmatic Selling | Facilitates programmatic ad sales with access to multiple exchanges. |
| Reporting & Analytics | Detailed reporting and insights on ad performance. |
| Visit Website |
Publift is a Google-certified partner that has won awards and has been very helpful in getting publishers like me access to premium ads that would be hard to reach on our own. Their speciality is programmatic advertising, which uses computer systems to match ads with viewers in a way that makes the most of engagement and income.
The Good
- Increases ad revenue through optimization
- Supports a variety of ad formats
- Access to multiple ad exchanges for programmatic sales
- Detailed performance analytics
The Bad
- Might require a minimum traffic threshold
- Complexity in setting up and understanding reports for some
Adcash
| Features | Description |
|---|---|
| Global Ad Network | Wide reach with a global network of advertisers and publishers. |
| Anti-Ad Block | Technology to bypass ad blockers and increase revenue. |
| Real-Time Bidding | Enables real-time auction for ad inventory for optimal pricing. |
| Diverse Ad Formats | Supports banners, pop-unders, native ads, and more. |
Adcash becomes a worldwide ad network known for having a huge number of campaigns that can be used by a wide range of publishers and marketers. Adcash is a flexible platform that lets you make the most money feasible. It has many ad types, such as banners, interludes, and native ads.
The Good
- Global reach for advertisers and publishers
- Effective anti-ad block technology
- Real-time bidding for efficient ad placement
- Supports a wide range of ad formats
The Bad
- Ad blocking technology may raise ethical concerns
- Interface can be complex for beginners
Epom Market
| Features | Description |
|---|---|
| Cross-Platform | Supports web, mobile, video, and in-app advertising. |
| Ad Server Integration | Easy integration with existing ad servers for publishers. |
| Real-Time Analytics | Provides real-time analytics for tracking ad performance. |
| Demand-Side Platform | Access to a wide range of advertisers through the DSP. |
It is possible that people will not be able to obtain as much data about Epom Market; however, it is thought to be another advertising network that provides authors with a broad variety of options for posting ads and generating cash.
The Good
- Versatile ad platform with cross-platform support
- Seamless integration with ad servers
- Real-time performance tracking
- Access to a wide advertiser base
The Bad
- Can be complex to navigate and optimize for beginners
- Might require a significant volume of traffic to be competitive
Clickadu
| Features | Description |
|---|---|
| High Fill Rates | Offers high fill rates across various ad formats and geos. |
| Multiple Ad Formats | Supports popunders, video ads, banners, and more. |
| Self-Service Platform | Easy-to-use platform with a self-service option for advertisers. |
| Advanced Targeting | Enables targeting by geolocation, device, operating system, etc. |
Clickadu stands out because it focuses on performance-based advertising. It gives producers like me the chance to make the most money possible through models like Cost Per Action (CPA), where we only get paid when certain user actions happen. This results-driven technique fits perfectly with the goals of authors who want to make the most money imaginable.
The Good
- High fill rates enhance revenue potential
- Wide variety of ad formats
- User-friendly self-service platform
- Sophisticated targeting options
The Bad
- Primarily focuses on popunder and similar ad formats
- Might not suit all publishers or advertisers’ preferences
Ad Maven
| Features | Description |
|---|---|
| Push Notifications | Specializes in push notification ads along with other formats. |
| High Engagement | Offers ad formats known for high engagement rates. |
| Global Coverage | Wide coverage with a global network of advertisers and publishers. |
| Real-Time Bidding | RTB system for efficient ad inventory management and sales. |
With a lot of distinct ad forms and targeting options, Ad Maven looks like another good choice for publishers. Their platform is easy to use, and they have a global reach, which makes them a good choice for writers who want to make more money and reach more people.
The Good
- Effective push notification ad service
- Ads designed for high engagement
- Extensive global network
- Efficient ad inventory management with RTB
The Bad
- Push notifications may be perceived as intrusive by some users
- Focused on specific ad types, which might not fit all needs
Top Criteria for Evaluating Advertising Networks
Marketers must evaluate advertising networks to maximise budget and reach their intended audience. Here are the top advertising network evaluation criteria:
- Ad networks must be able to target demographics, interests, behaviors, and locations. Your campaigns can better reach your intended audience with more advanced targeting options.
- Ad Format Variety: A strong advertising network should offer multiple ad forms for varied campaign goals and audience preferences. Traditional display, video, native, sponsored content, and interactive ads are included. Ad format variety affects engagement and conversion rates.
- Pricing and Budget Flexibility: Consider CPC, CPM, and CPA pricing structures to match your campaign goals and budget. Starting small and scaling up should be possible with the network’s budgeting features.
- Assess the network’s reach, including the number and quality of sites and platforms where your advertising could appear. A vast network of high-quality, relevant sites can boost your ad’s effectiveness.
- Performance and statistics: Top advertising networks offer thorough statistics and performance tracking. These tools should enable real-time campaign monitoring, strategy adjustments, and ROI measurement.
- Fraud Prevention and Safety: Ad fraud might hurt your advertising. Search for networks with strong fraud prevention and display your advertising in safe, brand-appropriate venues.
- Customer service: If you have questions or difficulties, good customer service can make a big difference. Find networks with educated, responsive assistance.
- Integration: The ad network’s compatibility with analytics, CRM, and marketing automation technologies saves time and improves campaign efficiency.
- Trustworthiness: Check the network’s industrial reputation. Other marketers’ reviews, case studies, and testimonials can reveal the network’s reliability, customer service, and campaign success.
- Innovation and Trends Adaptation: An advertising network that innovates and adapts to digital marketing trends might give you an edge. Find networks that adapt to customer behavior, technology, and regulations.
Questions and Answers
Google Ads has to be at the top of any list of the best ad networks. Of course, Google AdSense is more than just an ad network; for many authors, it’s the best way to get ads on their sites.
Right now, Google ADX is the biggest and best ad market on the web. It has more than 2 million websites and apps that show display ads on its Display Network. Google has strict rules for its clients, so the ads are of high quality.