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One reason content marketing is doing well is that more and more people are using it to promote their own material. For over a decade, those involved in business-to-business (B2B) content advertising have relied on the work of others. Anyone ought to take note of this. Besides more traditional methods like discussion and parody, modern marketing techniques can also use information in its original form.
This is called “content curation,” and it’s something that’s often used. Still, it’s very important to realise that making material isn’t as easy as it might seem. A big problem is the huge amount of user-generated material that is out there. A big problem is picking the right information and social media posts to include in the editing process.
This is true whether you’re looking for Instagram stars who show off their lives or famous people who promote products. Because of this, you will need to plan ahead and have a good eye for content that works for both your business and your viewers in order to succeed in this environment.
Best Content Curation Tools Comparison Table
Brands need to improve their web presence to stay relevant in this digital age. In order to do this, they need to keep posting content that is interesting, useful, and simple to share with others. But a lot of brands have trouble making sure they post good content every day or several times a week.
Feature | Instapaper | Listly | Curata | UpContent | |
---|---|---|---|---|---|
Primary Function | Social news aggregator | Read-later app | Content curation for social media | Content curation platform | Content curation platform |
Content Focus | Articles and multimedia | Articles and webpages | Lists and articles | Articles, social media, and videos | Articles, social media, and videos |
User-Generated Content | Yes | No | Yes | Yes | Yes |
Monetization | Freemium (with in-app purchases) | Freemium (with in-app purchases) | Freemium and paid plans | Paid plans | Paid plans |
Key Strengths | Magazine-like interface, social features | Clean reading experience, offline access | Easy list creation and sharing | Content discovery and marketing tools | Powerful content curation and analytics |
Best Content Curation Tools
It’s important to know what we mean by this term before we get into the digital marketing tools you can use to make content. For many years, people have used other people’s ideas without giving credit. However, modern technology and its platforms have made this practice very different.

Feature | Description |
---|---|
Personalized News | Curates news and articles based on user interests |
Magazine Creation | Allows users to create and curate their own digital magazines |
Social Sharing | Integration with social media platforms for sharing content |
Topic Following | Follow topics of interest to receive relevant content |
Offline Reading | Ability to save articles for offline reading |
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Today I want to talk about Flipboard, a digital magazine app that I use every day to read. You can collect and share articles, movies, and pictures from a huge number of sources using this great tool. What I love most about it is how personalised it is; you can make your own “magazines” about things that interest you, making the reading experience completely unique to your tastes.
Also, following other users and publications gives you access to a lot of new material. This makes it easy to keep up with current events, dive into favorite blogs, and discover new interests.
The Good
- Personalized news curation
- Magazine creation feature
- Easy social sharing functionality
- Topic following for relevant content
- Offline reading capability
The Bad
- Some features may require premium subscription
- Interface can be overwhelming for new users
Instapaper

Feature | Description |
---|---|
Save for Later | Bookmark articles and web pages for later reading |
Text-to-Speech | Text-to-speech feature for listening to articles |
Highlighting | Ability to highlight and annotate text within articles |
Offline Access | Access saved articles offline |
Cross-Platform Sync | Sync bookmarks across devices |
I also have Instapaper, which is a great app. This read-it-later app has saved my life because I’m always on the go. It’s great for saving web pages and stories to read later when you’re not connected to the internet. I like that I can put saved articles into groups and colour important parts to make them easier to find later. Instapaper is great for people like me who are busy and want to be able to control their reading habits on their own terms.
The Good
- Convenient “Save for Later” feature
- Text-to-speech functionality
- Highlighting and annotation capabilities
- Offline access to saved articles
- Cross-platform synchronization
The Bad
- Text-to-speech may not be perfect for all articles
- Interface could be more intuitive
Listly

Feature | Description |
---|---|
List Creation | Create and curate lists on various topics |
Collaborative Editing | Allow multiple users to contribute to lists |
Embeddable Lists | Embed lists on websites and blogs for sharing |
Voting | Ability for users to vote on list items |
Commenting | Discussion through comments on list items |
Listly has been my favorite site. It gives you an easy way to organise and share information through lists that look good. Listly makes it easy to organize material in a way that is easy to read, whether it’s an article, a list of suggestions, or a tutorial. I’ve liked looking through public lists and making my own so that I can share my knowledge and ideas with other people in the community.
The Good
- Easy list creation and curation
- Collaborative editing for teamwork
- Embeddable lists for sharing on websites and blogs
- Interactive voting feature
- Discussion enabled through comments
The Bad
- Interface can be cluttered with user-generated content
- Moderation required for quality control
Curata

Feature | Description |
---|---|
Content Curation | Curates content from various sources for marketing purposes |
Topic Monitoring | Monitors topics and trends relevant to the business |
Publishing Tools | Tools for content publishing and distribution |
Analytics | Analytics to measure content performance |
Collaboration | Collaboration features for team content creation |
Curata has changed everything. This platform makes it easier to collect material from different sources, schedule sharing on social media, and keep track of performance metrics. Its data feature gives businesses useful information about how engaged their audience is, which helps them improve their content strategy and effectively raise brand awareness.
The Good
- Efficient content curation capabilities
- Topic monitoring for staying updated
- Publishing tools for content distribution
- Comprehensive analytics for performance tracking
- Collaboration features for team workflow
The Bad
- May require initial setup and learning curve
- Premium features may be costly for some users
- Integration with other tools may be limited
UpContent

Feature | Description |
---|---|
Content Discovery | Discovers relevant content from various sources |
Customizable Feeds | Ability to customize content feeds based on preferences |
Content Curation | Curates content for sharing and distribution |
Collaboration | Collaboration tools for team content creation |
Insights | Provides insights into content performance and engagement |
UpContent has changed the way businesses do content marketing. It’s never been easier to find, manage, and publish high-quality material with its powerful search engine and set of editing tools. This platform not only saves time, but it also makes sure that company messages are consistent across all channels, which makes content more useful overall.
The Good
- Effective content discovery
- Customizable content feeds
- Streamlined content curation process
- Collaboration tools for team workflow
The Bad
- Premium features may be costly
- Learning curve for advanced features
The Importance of Content Curation in Digital Marketing
Content curation is important in digital marketing for many reasons:
- Offers Value: Content curation entails identifying and distributing relevant, valuable external content with your audience. Curating content that educates, entertains, or informs your target audience can boost brand value and establish your company as a niche authority.
- Saves Time and Resources: Making unique content takes time and resources. Curating material saves advertisers time and money while still providing great content.
- Builds Authority and Credibility: Curating high-quality material from trusted sources boosts brand credibility. Sharing information that resonates with your brand values and expertise establishes you as an industry leader and builds audience trust.
- Promotes Community Engagement: Content curation promotes audience participation. Curated material that generates discussion, asks questions, or promotes feedback can improve relationships and establish brand community by encouraging meaningful conversations and interactions.
- Content curation supports your content marketing strategy by delivering a variety of content types and forms to interest your audience. Curating information from diverse sources helps you fill gaps in your content calendar, diversify your content mix, and engage your audience with fresh and relevant content.
- Social Media Presence: Curated content is shareable and can boost your brand’s social media presence. You may reach more people, gain followers, and boost social media engagement by sharing relevant curated content.
- Traffic and Engagement: Curated content can attract visitors to your website or blog by offering useful resources and information that encourages clicks and shares. Curated posts with connections to your content or website can boost traffic and leads.
- Maintains Content Calendar: Content curation helps you post regularly even when you don’t have unique content. Even with low production, selecting and sharing information from other sources helps keep your audience interested on your digital channels.
Questions and Answers
Some things that aren’t content editing are listed below. It’s important to know the difference between the two. People get in trouble with the law when they copy and post content as their own without giving credit where credit is due.
Curated content gets 33% more engagement than made content on social media because it draws people in and makes them want to act. Creating content, on the other hand, has a 54% higher click-to-conversion rate when it leads people to your website by getting them to act.