Best Content Planning Tools (2024) for content planning

In digital marketing, content planning tools are similar to personal assistants. All three stages of creating and carrying out your content strategy are made much easier with their help. Just picture yourself with a reliable companion who assists you in planning your content trip, monitoring due dates, and making sure everything goes as per plan. With the help of these tools, you can easily create a content roadmap and calendar. Plus, they offer helpful data to help you refine your strategy as you go.

Let’s have an argument about social media, a thriving medium where brands can engage with customers. It’s powerful, no doubt about it, but creating and arranging content for all these platforms can be a real pain. These planning tools come to the rescue in that situation. They make things easier, so you can spend less time worrying about the nuts and bolts of creating material and more time interacting with your audience.

When it comes to growing your business’s reputation and customer base, content production is king. It is the bedrock of your internet identity, so to speak. But have no fear; producing engaging content is a snap when you have the correct resources and a plan. With these tools, you can easily produce high-quality content, keeping your social media platforms lively and engaging.

Best Content Planning Tools Comparison Table

It might look easy to put a content plan into action at first glance. People who know about content marketing, on the other hand, know that it takes a lot more than coming up with catchy blog names to make it work. B2B Content Marketing, Benchmarks, Budgets, and Trends says that only 40% of marketers have a written content marketing plan. We can only guess that this number is so low because it would take too much time to commit to.

Best Content Planning Tools

This is the reason why there are content marketing solutions available to assist you in making your digital marketing more organised and efficient. As a means of making the process of content creation a bit less difficult and a great deal more organised, we are going to walk you through some of the greatest content planning tools that are now available on the internet.

Airtable

From what I’ve seen, Airtable stands out as a flexible tool that combines the ease of use of spreadsheets with the strength of relational databases. It lets users make their own databases for managing projects, keeping track of goods, organising contacts, and more. With Airtable, you can see your data in a variety of ways, including on calendars, Kanban boards, and charts. This makes it easier to understand how your information is organised.

Planable

Planable becomes a place where marketing teams can work together easily because it has an easy-to-use marketing calendar that makes managing content, planning campaigns, and getting approvals faster. Its visual timeline makes arranging posts on multiple social media sites easier and encourages teams to work together on creating content and giving each other feedback. Planable also has built-in analytics that allow teams to see how well posts are doing and make changes to marketing strategies to get the most out of them.

Asana

Asana is a well-known leader in project management. it has been very helpful for teams to organise tasks, keep track of progress, and work together more successfully. The platform’s easy-to-use interface makes it simple to create projects, give tasks, and set due dates.

It also makes it simple to have talk and share files. Asana’s many tools, such as task comments, file extra, and progress tracking, help teams stay on track and get work done throughout the lifecycle of a project.

Teamwork

Teamwork is a complete project management tool that lets you plan projects, keep track of tasks and time, and work together with clients. Real-time working together, sharing files, and private client portals all improve transmission and openness within projects, making it easier for teams and clients to work together without any problems.

ClickUp

ClickUp is great as an all-in-one project management tool because it combines tasks, documents, chat, email, and whiteboards into a single area that fits the needs of the team. Teams can make their processes more efficient and reach their goals more quickly with ClickUp’s customizable views, routines, and automations. With features like setting goals, mind mapping, and reporting, ClickUp gives you a full picture of all your projects, which helps you make smart decisions and achieve success.

Key Features to Look for in Content Planning Tools

Organization, management, and optimization of content development workflows require content planning tools. Consider these crucial aspects when choosing a content planning tool for your team or organization:

1. A content calendar is a key element of content planning software, allowing users to organise and visualise content release dates across channels. For content management, choose a tool with customisable calendar views, drag-and-drop, and color-coding.
2. Choose a tool that supports social media, blogs, email newsletters, websites, and more. One interface should let you plan and coordinate content across channels.
3. Content Repository: An integrated content repository or library lets users save, organise, and access articles, photos, videos, and graphics. To identify and reuse content assets during planning, employ a platform with powerful search and classification.
4. Collaboration Features: Task assignment, comments, and version control help content authors, editors, and stakeholders collaborate. Choose a real-time collaboration tool with change notifications.
5. Look for tools for content ideation, brainstorming, and planning. Idea boards, content brief templates, keyword research tools, and editorial calendars assist produce and organise content ideas.
6. Automation streamlined content development workflows and reduced manual duties. Content approval procedures, task automation, and third-party platform integration are good workflow automation technologies.
7. Analytics and Insights: Analytics and reporting reveal content performance, audience engagement, and ROI. Choose a product with built-in analytics dashboards, customisable reports, and analytics platform connection to track important KPIs and evaluate your content strategy.
8. SEO Optimisation: SEO optimisation boosts content visibility and searchability. Search for tools providing keyword analysis, on-page optimisation suggestions, and SEO plugin or platform integration.
9. Distribution and Publishing: Publishing and distributing information from the planning tool saves time and simplifies publishing. Look for technologies that integrate with CMS, social media, email marketing, and other distribution methods.
10. User-Friendly Interface: Choose a tool with an easy-to-use interface. The tool should offer customisable views, filters, and settings to suit your team’s workflows.
11. Scalability and Flexibility: Consider the tool’s scalability and flexibility to meet your team’s expanding needs and content strategy. Choose a technology that can grow with your company and react to content planning changes.

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