Best Free Survey Tools (2024) for powerful surveys

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Businesses that want to improve their products and services and learn new things need to get feedback from users. Finding places to improve, on the other hand, can be hard if you don’t have the right tools and know what customers want. It’s important to pick poll tools that make it easy for customers to give feedback and speed up the process of getting feedback. Making changes based on gut feelings alone might not always work out, because what makes sense from a business point of view might not match up with what customers want. It is important to test big changes with customers before putting them into full effect to make sure they go over well.

Customers often value a better experience more than price alone, which goes against what most people think. Apple, for example, has been successful by giving customers great experiences instead of just fighting on price. By learning about what customers like and how they act, you can find ways to improve services or add new ones. Also, learning about what your customers are interested in can help you make cross-selling tactics that work.

In the end, being able to correctly guess and measure what customers want is essential for the growth and success of a business. Businesses could be operating in the dark and miss out on valuable chances to meet customer wants and preferences if they don’t have the right feedback systems in place. So, buying strong poll tools that let you analyze all the feedback you get is important if you want to stay competitive and keep making customers happy.

Best Free Survey Tools Comparison Table

It used to be hard to do this, but now online poll tools make it quick and easy to make and send surveys. However, picking the best survey service for your needs can be harder than making the surveys themselves now that there are what seems like an infinite number of platforms that all claim to be the best.

Feature	Google Forms	SurveyMonkey	Typeform	JotForm	SoGoSurvey
Ease of Use	Very easy	Easy	Easy, conversational style	Moderate	Moderate
Question Types	Multiple choice, Likert scale, short answer, long answer, checkbox, dropdown, file upload	Wide variety, including branching logic and piping	Engaging formats like multiple choice, picture choice, rating, and ranking	Wide variety, including conditional logic, calculations, and widgets	Wide variety, including skip logic and question piping
Survey Design	Basic design options	More design options and customization	More engaging and visually appealing design	Highly customizable design templates and widgets	Customizable with themes and layouts
Reporting & Analysis	Basic reporting with charts and graphs	Advanced reporting and data analysis	Engaging reports with visualizations and data analysis	Advanced reporting with dashboards, filters, and data exports	Advanced reporting and data visualization tools
Collaboration	Share with Google accounts	Share with link or email	Share with link or email	Share with link or email	Share with link or email

Best Free Survey Tools

Some of the best ways to get information from people are through online forms and polls. And whether you’re making a simple form for signing up or a detailed study for market research, you need an app to help you gather the data and then use it. There are lots of form and poll tools out there, and many of them cost a lot of money. We are going to look at the ones that are free.

Google Forms

Feature	Description
User-Friendly Interface	Intuitive design for easy form creation and responses
Integration	Seamless integration with Google Workspace applications
Collaboration	Real-time collaboration on forms with multiple users
Conditional Logic	Advanced logic to customize form behavior
Analytics	Basic analytics for form responses and trends
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Google Forms is a free and very easy to use online form builder from Google that I’ve personally found to be a great tool. I love how well it works with other Google Workspace apps like Docs, Sheets, and Slides. This makes it easy to work together and look at data. Google Forms is my go-to tool for everything from polls to getting feedback because it has so many question types, customization options, and sharing options.

SurveyMonkey

Feature	Description
Customization	Extensive options for personalized survey design
Question Types	Diverse range of question types for comprehensive data
Analytics	Robust analytics tools for in-depth survey insights
Integration	Integration with various third-party applications
Collaboration	Team collaboration on survey creation and analysis

Another tool I’ve used is SurveyMonkey, which stands out for having a lot of useful features and an easy-to-use interface. It’s known for being flexible, with a free plan that only gives you the basics and paid plans that let you use more advanced features like skip logic and branching logic. SurveyMonkey lets you make surveys that look professional to get useful information, no matter if you’re an individual or a company.

Typeform

Feature	Description
User Experience	Sleek and interactive forms for engaging respondents
Conditional Logic	Logic jumps for personalized and dynamic form flow
Integration	Integration with popular apps and tools
Analytics	Basic analytics with real-time response tracking
Mobile Optimization	Responsive design for a seamless mobile experience

Typeform, which I’ve used for personal projects, is different because it focuses on making the user experience artistically appealing and interesting. The way the questions are presented—one at a time—in a casual style really helps people feel at ease. Typeform lets you make interactive surveys and quizzes that keep people interested. It has a lot of customization options and works with many famous tools.

Jotform

Feature	Description
Form Building	Drag-and-drop form builder for easy customization
Templates	Extensive template library for quick form creation
Workflow Automation	Automation features for streamlining form processes
Collaboration	Team collaboration on form design and analysis
Integration	Integration with various apps and services

I’ve used JotForm for different reasons, and it’s known for having a huge library of templates and customization choices. It has a free plan with some restrictions, but the paid plans give you access to things like form submissions, storage space, and integrations. These are useful for businesses and people who need to make complicated forms that do many things.

SoGoLytics

Feature	Description
Survey Analytics	Advanced analytics and reporting for survey insights
Collaboration	Collaborative survey creation and analysis
Customization	Flexible design options for personalized surveys
Integration	Integration with popular third-party tools
Security	Robust security measures to protect survey data

I’ve looked into SoGoSurvey for work purposes. It’s an enterprise-grade online survey platform made for companies that need to gather and analyze large amounts of data. SoGoSurvey is great for businesses that need advanced features to make smart decisions because it has a free sample and paid plans with different features.

Factors to Consider When Choosing a Survey Tool

You can select a survey tool that is in line with the demands, goals, and budget of your organization by taking into consideration the aforementioned elements. This will allow you to develop surveys that are engaging, collect feedback that is meaningful, and make decisions that are driven by data, which will ultimately lead to the success of your business.

1. Ease of Use: Choose a survey tool with a user-friendly interface and intuitive design, making it easy for both survey creators and respondents to navigate. Look for features such as drag-and-drop builders, pre-built templates, and customizable themes to streamline the survey creation process.
2. Survey Design Options: Consider the range of survey design options and customization features offered by the tool. Look for tools that support various question types (multiple choice, open-ended, rating scales, etc.), as well as branding options, logos, colors, and images to match your brand identity.
3. Distribution Channels: Evaluate the distribution channels supported by the survey tool, including email, social media, website embedding, SMS, and QR codes. Ensure that the tool allows you to reach your target audience through multiple channels and provides options for segmenting and targeting respondents based on demographics or other criteria.
4. Data Analysis and Reporting: Look for survey tools that offer robust data analysis and reporting features. This includes real-time reporting dashboards, customizable charts and graphs, filtering and segmentation options, and export capabilities to analyze survey results and derive actionable insights.
5. Integration Capabilities: Consider whether the survey tool integrates seamlessly with other tools and systems used in your organization, such as CRM systems, marketing automation platforms, and analytics tools. Integration capabilities allow you to automate workflows, sync survey data with other systems, and leverage data from multiple sources for deeper analysis and insights.
6. Data Security and Compliance: Prioritize survey tools that prioritize data security and compliance with privacy regulations such as GDPR, CCPA, and HIPAA. Ensure that the tool encrypts data in transit and at rest, provides secure data storage, and offers features such as respondent anonymity and data anonymization to protect respondent privacy.
7. Mobile Compatibility: Ensure that the survey tool is mobile-friendly and supports responsive survey design to ensure a seamless experience for respondents on various devices, including smartphones and tablets. Mobile compatibility increases survey accessibility and response rates, especially among mobile-first audiences.

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