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When it comes to optimizing your website for search engines, selecting the appropriate website builder can make a significant difference in the outcome. Speaking from my own personal experience, I’ve found that a website builder that is both user-friendly and optimized for search engine optimization (SEO) can be a game-changer for both bloggers and retailers who run online stores. You will not only be able to simplify the process of establishing your online presence by utilizing the power of such a tool, but you will also be able to pave the way for increased visibility in the results of search engines.
A significant increase in website traffic and engagement can be achieved by implementing search engine optimization strategies, as I have seen through my own personal journey. It is not necessary to have extensive knowledge of coding in order to integrate these strategies into your website if you use the appropriate website builder. This indicates that even if you are not very knowledgeable about technical aspects, you are still able to create websites that are visually stunning, friendly to search engine optimization, and that captivate your audience.
Accessibility is another advantage of using SEO website builders, which is another reason why they are so attractive. To improve your online presence, you no longer have to rely solely on agencies or SEO professionals. Those days are long gone. A significant number of the best website builders for search engine optimization come pre-loaded with tools and instructions that can help you improve the ranking of your website; some of these features are even provided at no cost.
Best SEO Website Builders
Higher rankings on search engine results pages (SERPs) are the answer, and you’ll need a good website builder to help you get more people to visit your site. Wix is the best SEO website builder because it has so many great tools already built in. For example, it has keyword support from an SEO Learning Hub that is easy for beginners to use to learn more.
Feature | Wix | Shopify | Squarespace | Webflow | IONOS |
---|---|---|---|---|---|
Focus | General website builder | Ecommerce | Design-focused websites | Flexible website builder | Shared hosting + website builder |
Ease of use | Very easy | Easy | Moderately easy | Steeper learning curve, more powerful | Easy to moderate |
Templates | Wide variety, easy to customize | Fewer, ecommerce-focused | Stylish, curated selection | Highly customizable, design-driven | Variety of themes, some customization |
Ecommerce features | Basic features, add-ons needed for advanced functionality | Robust ecommerce platform | Built-in ecommerce features | Limited ecommerce functionality | Basic ecommerce with add-on |
Marketing & SEO tools | Built-in SEO tools, email marketing apps | Built-in marketing tools, app integrations | SEO tools, email marketing integrations | Limited built-in tools, extensive integrations | Basic SEO tools, marketing integrations |
Integrations | Wide range of apps and integrations | Large selection of ecommerce apps | App integrations available | Numerous integration options | Various integrations available |
Best SEO Website Builders
We looked at a list of website builders that stress SEO or have tools that can help your site do better in search engines. But we only chose the best builders that met all of our needs, including SEO features, performance, overall ease of use, and price.
Wix

Feature | Description |
---|---|
Drag-and-drop | Intuitive interface for easy website building |
Templates | Wide variety of templates for different needs |
App Market | Access to numerous apps for added functionality |
Wix stands out as a great option for people who want to make a website but don’t know much about coding. The interface is easy to use and includes a drag-and-drop feature that makes customization simple.
Additionally, the large app marketplace provides a lot of extra features that can make your site work better. Wix is a great platform for starting a small business, making personal blogs, or showing off portfolios because it focuses on good looks and easy-to-use tools.
The Good
- User-friendly interface
- Extensive app marketplace
- E-commerce functionality
The Bad
- Template-based customization
- Limited blogging capabilities
Shopify

Feature | Description |
---|---|
E-commerce | Powerful platform for online stores |
Customization | Extensive customization options for storefronts |
Payment Options | Integration with multiple payment gateways |
Online stores are made for Shopify, which makes it a real powerhouse in the world of eCommerce. It has a wide range of features that make it easy to manage products, keep track of inventory, accept payments, and plan shipping. Shopify’s many tools and integrations make it easy for entrepreneurs to start and grow their businesses.
The Good
- Powerful e-commerce features
- Extensive app store
- Scalability
The Bad
- Learning curve for beginners
- Customization limitations
Squarespace

Feature | Description |
---|---|
Design | Sleek and modern templates |
All-in-one | Hosting, domain, and design tools in one |
Blogging Tools | Built-in tools for creating and managing blogs |
I believe Squarespace strikes a good balance between being simple and having a lot of design options. It works for a wide range of projects, from simple ones like blogs and portfolios to more complicated ones like businesses and online stores.
Its sleek templates and easy-to-use interface make making websites faster and easier, but there’s still a lot of room for customization so that your brand’s identity comes through clearly.
The Good
- Beautiful templates
- All-in-one platform
- Strong blogging features
The Bad
- Steeper learning curve for complex designs
- Transaction fees for e-commerce
Webflow

Feature | Description |
---|---|
Design Control | Fine-grained control over website design |
Interactions | Ability to create animations and interactions without code |
CMS | Built-in content management system |
From my point of view, Webflow is a middle ground between regular website builders and solutions that focus on code. It gives you a platform that is easy on the eyes for building complicated websites and full access to HTML, CSS, and JavaScript for those who want more advanced customization options. This is why Webflow is so popular with designers and developers who want to have both visual control and the freedom to get into the details of coding.
The Good
- High design flexibility
- Visual development interface
- Robust CMS capabilities
The Bad
- Limited support for beginners
- Higher pricing for advanced features
IONOS

Feature | Description |
---|---|
Hosting | Reliable web hosting services |
Domain | Domain registration and management |
Website Builder | Easy-to-use website building tools |
IONOS stands out as a complete answer for hosting websites and making new ones. IONOS provides domain registration, email hosting, and a variety of marketing tools across a range of plans to meet a wide range of needs, from simple websites to complex online stores. This all-in-one approach makes it a good choice for companies that want to quickly build a strong online presence.
The Good
- All-in-one solution
- Affordable pricing
- Strong customer support
The Bad
- Limited design flexibility
- Less intuitive interface
Key Features to Look for in SEO Website Builders
It’s important to choose an SEO website builder that lets you create a beautiful site and includes search engine optimization features. Look for these features:
- Choose a website builder with SEO-friendly templates to boost your site’s search engine rankings. Search for templates with clean HTML, mobile responsiveness, fast loading times, and customizable meta tags.
- Make sure the website builder lets you customize URLs (permalinks) for each page, post, and product. Custom URLs should include keywords and be descriptive to help search engines index your content.
- Meta tags and descriptions: Find a website builder that lets you customize title tags and meta descriptions for each page. Meta tags should accurately describe page content and include targeted keywords to boost search engine visibility and click-through rates.
- Choose a website builder that generates XML sitemaps automatically. By mapping your site’s structure and content, XML sitemaps help search engines crawl and index it faster.
- Image Optimization: Make sure the website builder has search engine image optimization tools. To boost image visibility and SEO, look for image compression, alt text customization, and sitemap generation.
- Structured Data Markup: Use a website builder that supports schema.org to give search engines more context about your content. Structured data markup adds rich snippets like star ratings, reviews, and product information to search results.
- To ensure your site works well on smartphones and tablets, choose a website builder that prioritizes mobile optimization. Look for responsive design, mobile-friendly templates, and mobile user experience and page speed tools.
- Page Speed Optimization: Make sure the website builder optimizes page speed and loading times. Look for tools to minimize CSS and JavaScript files, use browser caching, and optimize image sizes to improve site performance and user experience, which search engines consider for rankings.
Questions and Answers
Despite the fact that Wix does not have any major search engine optimization (SEO) problems, it does have three minor problems that could discourage you from using it if you are serious about search: In most cases, website builders will load more slowly than custom code. Wix will invariably have code bloat due to features that you will never make use of.
However, Wix’s built-in SEO tools are limited, despite the fact that its features allow you to optimize for on-page SEO. Wix also uses absolute positioning, which means that in order to make your website mobile-friendly, you will need to create two different versions of it. On-page search engine optimization (SEO) elements can be optimized with Squarespace.