Best Video Advertising Networks (2024) for you

151

A remarkable increase in the popularity of digital video advertising has occurred over the course of the past few years, which I have personally witnessed. On the other hand, as someone who is deeply involved in the world of online publishing, I can attest to the fact that locating opportunities for high-quality demand continues to be a difficult task. Through my own experiences, I’ve noticed that publishers are increasingly depending on video ad networks as their primary source of advertising. This is a trend that I’ve observed growing among publishers. As I have progressed through the process of navigating the digital advertising landscape, I have come to realise that a video ad network plays an essential role as an intermediary, facilitating connections between publishers and advertisers.

With the ultimate objective of selling it to advertisers who are looking for prime promotional spaces, these networks play a pivotal role in the process of curating video ad inventory that is sourced from their respective publishers. To put it more succinctly, based on my own personal experiences, I have found that ad networks become valuable allies for advertisers because they assist them in the search and acquisition of appropriate ad inventory options.

In the meantime, they provide a service to publishers by acting as a facilitator for the sale of advertising space, and in exchange, they receive a proportionate share of the revenue generated by advertisements. The utility of having these networks in place is readily apparent; in essence, they take on the responsibility of shouldering the workload. The intricate aspects of the process are handled by them, including the negotiation of terms with buyers, including audience targets and cost per impression, as well as the final conclusion of the transaction. Upon the conclusion of the agreement, they will assume responsibility for all of the complexities that are associated with tracking, targeting, and reporting.

Best Video Advertising Networks Comparison Table

In the last couple of years, digital video advertising has become very popular. However, it is still hard for publishers to find good quality demand. This is why more and more publishers want to get most of their ads from video ad networks.

Feature	Google AdSense	Publift	Primis	Aniview	SpringServe
Network Type	Supply-side Platform (SSP)	Ad Exchange	SSP	SSP	SSP
Inventory Type	Display, Video, Mobile App	Display, Video, Mobile App	Display, Video, Mobile App, Rich Media	Display, Video, Mobile App	Display, Video, Native
Demand Partners	Large and diverse, includes major ad networks and direct advertisers	Diverse, includes premium publishers and programmatic buyers	Large and diverse	Smaller but curated selection of premium advertisers	Smaller but curated selection of premium advertisers
Targeting Options	Extensive, including demographics, interests, context, devices, etc.	Good range of targeting options	Good range of targeting options	Basic targeting options	Good range of targeting options
Reporting & Analytics	Detailed reports with multiple dimensions	Good reporting tools	Detailed reports with multiple dimensions	Good reporting tools	Good reporting tools
Minimum Traffic Requirements	None, but higher earning potential with more traffic	Varies	Varies	Varies	Varies

Best Video Advertising Networks

Consequently, it should not come as a surprise that the programmatic ecosystem of today provides a multitude of ad networks for publishers who have a strong expertise in video advertisement. On top of that, selecting one option can be difficult when there are so many options available.

Google AdSense

Feature	Description
Contextual Targeting	Displays ads based on the content of the website.
Ad Formats	Offers a variety of ad formats, including display ads, link units, and matched content.
Performance Reports	Provides detailed reports on ad performance, clicks, and revenue.
Auto Ads	Utilizes machine learning to automatically optimize ad placement on the site.
	Visit Website

Google AdSense has been very helpful to me as I’ve learned how to make money online by letting me easily add targeted ads to my websites and blogs. With this clever setup, publishers like me can make a little money every time a user clicks. Google AdSense is one of the most popular advertising networks on the web. It’s a safe way for website owners to easily make money from their valuable content.

Publift

Feature	Description
Header Bidding	Maximizes ad revenue by allowing multiple demand sources to bid on ad inventory simultaneously.
Ad Optimization	Uses AI to analyze user behavior and optimize ad delivery.
Reporting Dashboard	Provides real-time insights into ad performance and revenue.
Ad Layout Customization	Allows publishers to customize the appearance of ads on their site.

From my own experience, Publift has become a major player in the field of programmatic advertising. This flexible platform helps publishers and advertisers connect in meaningful ways by providing many tools, such as tools for optimising yield, targeting specific audiences, and creating detailed reports. Publift becomes an essential choice for publishers who want to not only make money but also get the most out of their ad revenue.

Primis

Feature	Description
Video Monetization	Enables publishers to monetize their video content through ads.
Adaptive Streaming	Delivers high-quality video ads with adaptive streaming technology.
Multiple Ad Networks	Integrates with various ad networks to maximize revenue.
Real-time Analytics	Provides real-time data on video views, engagement, and revenue.

As I learned more about native advertising, I came across Primis, a cutting-edge platform that does a great job of blending native ads with the main content of my website or blog. Native ads get my readers more involved because they are less annoying and more likely to be clicked on. From my experience, Primis stands out as a great choice for publishers who want to keep ads in their digital space without making it less engaging for users.

Aniview

Feature	Description
Outstream Video Ads	Offers outstream video ads that play outside of video players.
VPAID and VAST Support	Supports industry-standard video ad protocols.
Customizable Video Player	Allows publishers to customize the appearance of the video player.
Video Header Bidding	Maximizes video ad revenue through header bidding.

Aniview became my go-to platform when I started making money from video content. Aniview’s many features, such as in-stream video ads, out-stream video ads, and overlay ads, make it easy to make money from video content without getting in the way of the viewer’s experience. Aniview is a great option for publishers like me who want to make money from video content without getting in the way of the viewing experience.

SpringServe

Feature	Description
Video Ad Serving	Provides a platform for serving and managing video ads.
Programmatic Buying	Supports programmatic buying and selling of ad inventory.
Ad Fraud Protection	Implements measures to prevent ad fraud and ensure ad quality.
Data Insights	Offers detailed insights into ad performance and user behavior.

In my work with digital advertising, SpringServe has been a useful and strong partner. This platform has a lot of different features, from tools for targeting ads to tools for full reporting and optimization. SpringServe is the best option for advertisers who want to reach their target audience through websites, mobile apps, and social media all at the same time. SpringServe is a smart and effective choice for advertisers who want to get the most out of their campaigns and connect with a large audience.

How to Choosing the Right Video Advertising Network for You?

It’s very important that you pick the right video advertising network for your campaigns. Here are some important things to think about to help you pick the best video advertising network for your needs:

1. Audience and Demographics You Want to Reach: Figure out who you want to see your video ads and see if the video advertising network fits with their demographics. People who use different networks may have different tastes, so pick the one that reaches your ideal customers.
2. Types of ads and creatives: Think about the different types of ads and creative options that the video advertising network has to offer. Find a network that lets you make the video ads you want to make, like in-stream ads, out-stream ads, native video ads, or interactive video ads.
3. The Reach and the Stock: Check out the video advertising network’s reach and ad inventory. To make sure your video ads reach a large and varied group of people, pick a network that is active on a lot of relevant websites, apps, and platforms.
4. Compatibility with Platforms: Make sure that the platforms where you want your video ads to show up are compatible with the video advertising network. This includes working with websites, social media sites, mobile apps, connected TVs, and other channels that your audience will be interested in.
5. Capabilities for Targeting: Check out how well the video advertising network can target your ads. To get the most out of your ads, look for networks that offer precise targeting options like behavioural targeting, geographic targeting, demographic targeting, and contextual targeting.
6. Analytical work and reporting: Take a look at the video advertising network’s analytics and reporting tools. Strong analytics let you keep an eye on important metrics, check how well your video ad campaigns are doing, and make decisions based on data to improve them.
7. Placement and context of ads: Think about where your video ads will fit in with the rest of the content and whether it’s a good fit for your brand. Check to see if the network lets you place ads in different places, like in-stream ads within videos, pre-roll or mid-roll ads, or right inside the videos themselves.
8. Structure of costs: Learn how the video advertising network’s prices work. Cost-per-impression (CPM) is one way that some networks charge, while cost-per-click (CPC) or cost-per-view (CPV) is another. Set your prices in a way that fits your advertising goals and your budget.

Questions and Answers