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Today, in this article, we show how to add Google Analytics to WordPress. A WordPress site can use Google Analytics to track a wide range of metrics. WordPress can be used to build almost any type of website and Google Analytics can track it.
Depending on the type of website you have, there will be differences in how you use Google Analytics. If you run a blog, you might be particularly curious about the articles visitors are reading and how they found them (via social media? via Google search?) and whether they are selecting ads or affiliate links.
On the other hand, if you run a commercial website, you may be more concerned about how many people are filling out your forms, how they found your website, and which of your offers are most appreciated. Google Analytics is a free web analytics tool that you can use to examine your website traffic. While “web analytics” might seem like a relatively minor aspect of your online presence, Google Analytics has huge ramifications. We have mentioned below the steps to add Google Analytics to WordPress.
Steps to Add Google Analytics to WordPress
Integrate Google Analytics and WordPress Manually with Code
Step 1: Signal up for Google Analytics Account
Step 2: Choose the property type, such as web or app
Step 3: enter the Details your property
Step 4: Get the tracking code from Google Analytics Dashboard
Step 5: Go to your WordPress dashboard and go to Appearance -> Theme Editor
Step 6: To locate header.php on the right side of the panel to copy and paste the code. (If your child theme is inheriting data from a parent theme, you will not see header.php)
Add Google Analytics to WordPress with Google Tag Manager
Step 1: Signal up per Google Tag Manager (Accept the service agreement)
Step 2: Copy the code to install Google Tag Manager on your website
Step 3: The first code needs to be pasted after thehead> mark and before tag. Ideally, you should paste it right after the tag .
Step 4: open the Google Tag Manager and hover over to main screen
Step 5: Click Add One new label. In the new window, define a name for your tag, such as your website name.
Step 6: Configure the tag and Activate in GTM to add Google Analytics to a website.
Final Words
We hope you like our article on how to add Google Analytics to WordPress. Information about your visitors can be incredibly useful when designing almost any website. You can decide everything from content to marketing methods by knowing your target audience. One of the most used systems for distributing this data is Google Analytics. You have nothing to lose and a lot to gain as it is a free internet app. Numerous metrics in Google Analytics are tracked in real time. This means that you can view the current behavior of your website visitors.