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Email marketing is still the best way to Create an Interactive Email. But because of this, your email content has to compete with many others to get your customers’ attention. So, how do you make people look forward to your content and take time to read it?
Your readers don’t have to click on a link and go to a landing page to rate a product; they can just pick the number of stars right from the email. In the same way, your users can take quizzes, add things to their shopping carts, and do a lot more right from their inboxes.
The best way to do this is to send emails that people can respond to. By adding more interactivity to your emails, you’ll keep your readers interested and encourage them to buy from you and read your content. Let’s get more specific about what interactive email content is and why it works so well.
How to Create an Interactive Email
Countdown timers
- You are going to announce a Cyber Monday sale on your website.
- You create a newsletter with all the necessary details, like discount rate, product range, and add a countdown timer to create some excitement and urgency.
- This will entice your subscribers to stay in touch with the updates, which in turn increases participation on the main day. The results bring you better sales and more click-throughs.
GIFs
Emails with GIFs have the power to instantly transform your content by making it more interactive. They’re simple, eye-catching, powerful, and use very few words, making them easily consumable. Also, they can be used when you are thinking of delivering funny interactive emails.
To help you get a grip on the topic, let’s jump to an example –
- You lead a brand that deals in designer handbags.
- You want to introduce a new bag to your range targeting working women.
- You can plug in a GIF of the bag swapping colors on a loop, with a simple message that says
Ratings
At the end of each purchase, you can send a thank-you note with a star rating survey inviting customers to rate their experience. It takes five seconds for a customer to rate the apps on a scale of one to five stars, and it’s the quickest feedback collected from the company. You can leverage this feedback to improve the user experience and improve retention.
Quizzes and surveys
It helps you retain customers by giving you their feedback. It helps you create more services to attract a larger audience. It helps you generate hype about an upcoming product. It will smooth out any communication creases between you and your customers.
Interactive signatures
- Putting a signature on an email makes it more interactive.
- It can be a call to action, information about a product or service, an offer, a link to your website, or a lot of other things.
- The best thing about interactive email signatures is how easy they are to add and how effective they are at getting more conversions.
An interactive email signature also works well on mobile devices. This lets you reach a wider range of people, giving you more visibility and a better way to connect with your customers. You can make a great email signature with Salesmate’s free email signature generator.
Adding a personal touch
When emails are written to a specific person or group, people tend to respond to them more. A personal touch goes a long way to show that you care about your customers. For example, have you ever left items in your shopping cart when you were using an e-commerce site?
Now, imagine that the brand came back to you to ask if something went wrong or if you had any problems at checkout. It will be clear right away that the platform cares about its users and wants you to have an easy time.
Why send an interactive email
If you think about it, there is only one way for email marketing to communicate: from you to your reader. Have you ever liked spending time with someone who talked about themselves all the time and never let you say anything? I don’t believe that.
By using interactive email marketing, you include your audience in the conversation by giving them ways to respond. You also make it easier for them to do different things. Remember that a person is more likely to do something if it only takes a few steps.
- More user engagement
- Higher conversion rates
- Increased social sharing
- More feedback, reviews, and ratings
- And the ability to create personalized content