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How Augmented Reality Is Transforming The World Of Art – Guide
Art is continually taking steps towards its digital revolution. While it is relatively difficult to imagine manipulating traditional or classical art forms in any way that still preserves their true value – new technology, more precisely augmented reality, proves that it not only preserves but also adds additional value to any art form. . Fully immersive experience for art enthusiasts.
Forward-thinking museums and art galleries excel with new and innovative solutions every day. Augmented Reality is one such solution. AR has become so accessible to everyone with a smartphone or tablet that every artist and gallery needs to make the most of it.
Augmented Reality is used to develop and use a visual language to communicate the main messages or even feelings of artists in a way that is more accessible to people of different backgrounds and languages. What makes AR even greater is that it doesn’t modify but only adds to the content of the original artwork, complementing the artist’s work and bringing it to life and even our real environment. fill up also.
How augmented reality is transforming the art world
Augmented Reality in Museums
Museums were early adopters of augmented reality technology in their exhibits. From guided AR tours of the museums themselves to exhibitions of purely augmented reality artworks, it is clear that AR has already found its footing in the traditional art world.
Some of our favorites include the MoMAR gallery, which is an app that is an AR guerrilla artwork that a group of artists created to make a statement about the keepers of MoMA and the Forest History of the National Museum of Singapore!
Selling Works of Art
Art brokers are using AR technology to sell work that would otherwise be displayed in their galleries to clients who may be across the country, the world, or even across the street. With the introduction of AR technology, potential buyers of artwork can visualize how the pieces of work will look on their walls, in their homes, in your collections before you even pull out your checkbook. Organizations like Art Lovers Australia and KAB Gallery are already using AR technology in their daily operations!
Bringing street art to life
Museums and galleries aren’t the only places where art is found – some of the best work comes from the streets and neighborhoods of the artists themselves. Communities with strong ties to street art such as Miami, Florida and Palermo, Italy have embraced AR with open arms as it adds an entirely different dimension to their works.
Street Art Factory is a collective of artists from Palermo who have come together to create a map of their works across the city, many of them using AR to accentuate their murals. And even in recent years, prominent artists in Miami’s Wynwood district, such as muralist Linda Cheung, have used AR to make an impact during the city’s infamous Art Basel on the state of global climate change and its inevitable effects. Check it out below.
Immersive AR Experiences
We shared some work that 3D artist Xavier Segers did on Ello Blog months ago, but he’s not the only one diving into the world of AR to bring his art to life. Artists are taking installation artwork to a whole new level with AR. From locked experiential installation artworks to digital works that you can take with you to experience anywhere in the world. Have you ever wondered what it would be like to walk into Van Gogh’s room? Well, you can try it out in augmented reality!
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