Table of Contents
The COVID-19 economic crisis has sped up the move to digital space by a lot and how to Increase Online Sales. Even though it was a wake-up call for businesses that had been slow to adapt to digital transformation, many industries have been able to deal with the fallout.
After COVID, many B2B and B2C businesses have realized how important it is to have a digital-first strategy, even if they are not in the eCommerce business. So, if a business wants to grow, it needs to strengthen its place and focus on online sales.
With a CAGR of 28%, the number of people shopping online is expected to grow to more than 200 million by 2025, which is a huge number. Focusing on digital-first is important for more than just being where your prospects are. It also puts targeted marketing first in a way that traditional marketing doesn’t.
How to Increase Online Sales
Get More Ad Clicks with Ad Extensions
Ad extensions are a no-brainer if you sell things online. This feature, which is available in both AdWords and Bing, lets you make your ad bigger and gives people more places to click. And it doesn’t cost any extra! AND it makes more people click on your ad. Isn’t it incredible?
In the example above, the links to “Men’s Sunglasses” and “Women’s Sunglasses” give people who want to buy a new pair of Ray-Bans two more places to click. This saves the potential customer a step and makes it easier and faster for them to find exactly what they want (so they go to your site instead of a competitor’s).
Offer a Bulletproof Money-Back Guarantee
Risk aversion, or the desire to avoid a possible loss, is often one of the most important reasons why someone doesn’t buy something. Most of the time, this risk is one of money. Why should someone buy the things you sell? What if they don’t work or if the customer doesn’t like them? “Buyer’s remorse” can happen with even small purchases, so you can get rid of this objection right away by giving a 100% money-back guarantee.
Offer Fewer Choices
Many businesses would never even consider this. Adding more products must be a great way to boost sales. Well, that’s not always true. In fact, in many cases, giving a prospect more options can make them unable to decide, which can lead to lost sales. If you have a lot of different products, you might want to set up your site or product pages so that visitors have as few options as possible.
Find your unique selling proposition
What do you have to offer that nobody else does? How did your store, your products, and you come to be? Once you know what makes you different, you should tell everyone about it. You can put it in your tagline, put it in a prominent place on your home page, talk about it in social media ads, and highlight it in your email marketing.
By building your marketing campaigns and efforts around your unique selling proposition, you give people a reason to visit your online store and, most importantly, buy your products.
Focus on customer service
Customers care a lot about good service. In a survey done by Zendesk, 84% of people who took the survey said that customer service is a key factor in deciding whether or not to buy. Make a page on your website that tells people how to get in touch with you.
Include a phone number, an email address, and, if you have one, a chat link. Add a FAQ page to your website so that people can get answers right away. The most important thing is to respond quickly when customers contact you. Since people rarely talk to each other in person when shopping online, make the most of the chance to get to know each other.
Put customer reviews on product pages
Even though it might be scary to let people say good and bad things about your products on your page, adding customer reviews can help you sell more. Moz found that online reviews are important to 67% of customers.
And if a product always gets bad reviews, it’s a sign that you should fix the problems or stop selling it. Customers should be able to leave both a star rating and a comment when adding reviews. Help customers write reviews as much as possible. Even better, use an eCommerce platform that already includes the feature.
Make returns easy
Returns are a necessary evil for anyone who owns an online business. But did you know that making it easy for people to return items could actually help you sell more online? You’re right. By making it easy for customers to return items, you can build trust and confidence, which will make them more likely to buy from you again.
Start by making all returns free of shipping costs. This will get rid of one of the biggest reasons why people don’t want to return things. Then, make sure it’s easy to find and understand your return policy.