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What are the Business Benefits of Social Media Marketing – Guide
We humans need connection, we crave it. In Maslow’s hierarchy, our psychological needs for belonging and love are right in the middle of the pyramid. If a person is deprived of these needs, it hampers his development and self-fulfillment. Perhaps this need for connection is why modern humans are so addicted to social media. There are 3.5 billion social media users worldwide, and these users spend an average of 3 hours a day on their chosen websites. The term “social media” refers to websites and applications that make it easy for users to create and share content.
Content shared on social media consists of text, photos, videos, etc., and is shared in real-time in a user-curated private community of friends and family, or in a public community open to all users. As far as modern social networking sites as we know them today are concerned, Friendster was the first of its kind. The American site was launched in 2002 and allowed users to find and connect with friends online; had over one hundred million registered users. However, the first signs of social media were seen on (final) from the 1970s, when bulletin board systems (BBS) allowed users to log in and connect via PCs.
What are the business benefits of social media marketing
brand knowledge
Companies of all sizes and industries want to get their name out there. With millions of people using social media around the world, it’s easy to see why social media can be one of the best platforms to promote your brand. It’s a great way to publicize your business and showcase your products or services. Many brands also use social media to share news, product updates and releases, and other information.
The more people you reach with this content, the better, and in addition to your website, social media is one of the best ways to do that in this tech-driven world.
increase in sales
All companies have the common goal of generating as much revenue as possible. If you haven’t included social media in your marketing efforts, you could be missing out on an additional revenue stream. This is related to brand awareness, and the more people learn about your company, the more opportunities you have to grow your customer base. Social media allows you to reach your target audience not only directly on a variety of platforms, but also through word of mouth. Many of the people you reach may not necessarily be interested in your product or service, but they may pass your information on to others who might be.
Depending on what you offer and the type of content you post on social media, you can also earn money directly on various social media platforms. You can sell products, schedule appointments, and collect customer leads through social media. Even though you can earn more revenue through organic social media posts, you can spice it up. up your social media marketing by investing in paid campaigns. Even with a modest budget, you can reach hundreds (or thousands) of like-minded people who may be interested in buying your products or hiring your services.
Improved search engine optimization
A solid SEO plan consists of many different components, but many people are surprised to learn that your social media presence can also help improve your rankings. While it’s not your actual social media marketing efforts that directly improve search engine optimization, it’s the actions others take.
To understand this, it’s helpful to know more about how SEO works. For example, remember that SEO is heavily dependent on quality backlinks. Social media is a great platform to showcase your best content, and compelling content likes to be shared. The more viral something becomes, the more people will link to your company’s website, which can greatly improve your website’s domain authority. While it can take a while for great content to become widely shared, social media is a great channel for getting things done.
best customer service
Brands big and small depend on great customer service to be successful. Whether you’re asking a question, requesting more information, or solving a problem, most companies today offer customers multiple ways to reach them. Phone and email and even live chat used to be the main ways for customers to get in touch with a business, but today many use social media as their main point of contact.
As social media gives businesses a better way to interact with customers and generally improves response time, it often makes for a better customer service experience.
retargeting opportunities
As mentioned earlier, social media marketers have the opportunity to expand the reach of their target audience by investing in paid campaigns. Most importantly, social media is a great platform for retargeting ads.
Reach people who are most likely to become paying customers by running ads on social media that specifically target those who have already visited your website and viewed specific product or service pages.
Final note
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