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What is Instagram TV and How Do You Use It – Guide
When it comes to social media marketing, video is one of the most useful and effective content formats. According to Cisco, by 2019, about 80% of internet traffic will be in the form of video. And the success of Instagram Stories is an example of how easy it is to create and produce videos. Instagram Stories had twice as many users as Snapchat, and that was after it launched in August 2018, when it already had 400 million users.
This is strong evidence that even microvideos can go a long way in the social media world. But people are interested in long videos, and if it doesn’t feel like it now, could they be in the future? Like YouTube, longer videos are IGTV’s specialty. But what makes IGTV so interesting? Read on for an overview of IGTV features, how to to define up and run your own IGTV account, and some tips for using Instagram’s newest feature.
What is Instagram TV and how do you use it
What is IGTV
IGTV is a long-form video channel accessible through Instagram and as a standalone app. Instagram launched the feature as of June 2018. Gives brands the ability to create longer videos than typical Instagram stories and posts. In fact, verified users can post IGTV videos that are up to one hour in duration. Regular users can upload 10-minute videos – still much longer than regular videos! In 2019, Instagram will also allow creators to post one-minute previews of their IGTV videos to their feeds to improve discoverability. This is perfect for grabbing viewers’ attention without requiring them to download the app.
Recently, Instagram introduced the IGTV series feature. This allows creators to create a regular series of videos that are published at a certain pace (weekly, monthly, etc.). Think of it like a series you would watch on TV or YouTube, but all on Instagram. Brands have been relatively slow to adopt IGTV for a variety of reasons. One of the main reasons is the high cost and time involved in producing long-form videos on social media. But if you do it right, IGTV can be a fantastic way to increase engagement with your brand.
How to use IGTV
Watch this Hootsuite Academy video for an overview how to use IGTV. When you’re done, read on to find exact instructions (with visuals) below:
How to create an IGTV channel
Let’s say you’ve taken some time to explore IGTV and you’re excited because you know you can create fun and engaging Instagram videos for your followers.
How to Upload IGTV videos
Before uploading your IGTV video, double check Instagram’s IGTV video requirements.
How to Upload an IGTV video from Mobile
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