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From my own experience, I can say that Optimizely is a really straightforward program with a short learning curve. Our first foray into testing was as easy as adding a single line of Javascript to our company’s website. One of Optimizely’s selling points is that it can be used by anyone with little to no coding skills thanks to its user-friendly point-and-click interface.
With Optimizely, you can quickly try out multiple visual and textual elements, as well as alternate input methods. Conversion rates, click-throughs, and new user sign-ups are just some of the metrics that can be monitored by firms using this platform. I like how Optimizely keeps me in charge of the whole testing process with its integrated project management tools.
This discretion extends to deciding which users and at what times they are shown different versions of a page. It’s fully compatible with popular analytics platforms like Google Analytics and KissMetrics, boosting your site’s scalability and insight. It’s worth noting that Optimizely has features that appeal to both artists and coders. The A/B testing software provides both a visual editor for non-technical users and a code-based editor for those who prefer it. My hands-on time with Optimizely has reinforced my opinion on its ease of use, adaptability, and effectiveness in enhancing website performance and user experience.
Optimizely Specification
In general, Optimizely is a robust platform that has the potential to assist companies of any size in improving the quality of their digital experiences. Businesses who are searching for a comprehensive solution that can accommodate their requirements for experimentation, content management, personalisation, commerce, and analytics may consider this option as a viable alternative.
| Feature | Description |
|---|---|
| A/B Testing | Create and run A/B tests to compare different versions of your website or app to see which one performs better. |
| Multivariate Testing | Run multivariate tests to test multiple changes at once and see which combination of changes performs best. |
| Feature Flagging | Enable or disable features for different users or groups of users without having to deploy code. |
| Personalization | Create personalized experiences for your users based on their data and behavior. |
| Experimentation Analytics | Track and analyze the results of your experiments to make data-driven decisions. |
| Integration with third-party tools | Integrate Optimizely with your existing marketing and analytics tools. |
| Scalability | Supports high-traffic websites and apps. |
| Security | Securely stores and protects user data. |
| Visit Website |
What is Optimizely?
Optimizely is, as the name suggests, an online tool that helps websites work better, mostly by using A/B testing and making things more personal. The business began in 2010 and was bought by Episerver in 2020. When the companies merged, it was a big change for both of them. When Episerver bought Optimizely, it replaced guessing in digital marketing with information based on facts.
After less than a year, Episerver said they were changing their name to “Episerver Optimizely.” After that, they chose to drop the “Episerver” name and just call it “Optimizely.” Before 2014, the company had a free plan as well as two more Silver and Gold plans to meet the wants of its customers. Today, though, it’s not free at all. Optimizely’s prices are so secret that you can only find out about them by calling their sales team.
Optimizely review: A/B Testing Feature
The owners of Optimizely say that it is one of the best tools for checking usability on the market. They built this software to do A/B testing in the first place. And little by little, they changed it. You may already know that A/B testing lets you see which of two forms of the same variable works better. To find out which version helps you meet your conversion goal more quickly, you can do an A/B test.
Optimizely has already set some conversion goals for you to use while you run a test, which is great. But if you want to set your own conversion goals, you’ll need to get in touch with Optimizely’s writers and ask them to do it for you. Also, the company says these data will help you make your websites and apps better, which is something everyone can agree on. However, the data will be too hard to understand if you don’t have a group of experts on hand.
Optimizely review: Ease of Use
Once you’ve set up Optimizely, it’s very simple to use, and the company offers a lot of help to make sure you understand how to use it. You can get help from customer success managers and other professionals, for example. If you want to get off to a good start with A/B testing, Optimizely has something called “Optimizely Accelerate.” This is the first boot camp, which can last up to 12 weeks.
You can learn everything you need to know to make the best marketing and customer service answer at the Bootcamp. Not a problem, you can use Optiverse to learn new things and improve the ones you already have. The resource center and group of experts that Optimizely has is called Optiverse. There are a lot of blogs, papers, and videos here to help you get started. There are also recorded training sessions, user guides, and more to help you with different parts of your plan.
Final Words
In my personal experience, delving into the realm of digital optimization led me to explore services like Optimizely, which strives to enhance and customize the digital user experience through A/B testing. However, my journey with Optimizely revealed that while it provides a robust A/B testing tool, its functionality is somewhat confined, necessitating a collaborative effort to achieve comprehensive results. Optimizely serves as a valuable instrument for conducting A/B tests, but it doesn’t operate in isolation. To harness its full potential, I found myself relying on as killed team comprising developers, IT managers, data analysts, and web designers.
Their collective expertise was crucial in navigating the intricacies of the digital landscape and extracting meaningful insights from the A/B testing process. It’s worth noting that, in my experience, the investment in Optimizely goes beyond the monetary aspect. Before even embarking on the collaborative journey, there’s a minimum financial commitment of $50,000 just to acquire Optimizely, albeit with basic features. This upfront cost sets the stage for the collaborative efforts required to maximize the tool’s capabilities, making it imperative to carefully assess the potential return on investment before diving into the world of Optimizely.
Optimizely review: The Good and Bad
Optimizely is a platform for experimentation as well as the optimisation of the customer experience. It is the most comprehensive approach to A/B testing, and it is intended to assist you in making the most of your website. You can simply increase your chances of converting leads, acquiring subscribers, and more with the help of Optimizely. All you need to do is make some straightforward, measured tweaks to your online presence.
The Good
- It’s a well-known name in the market,
- It has an A/B testing feature,
- It promises to personalize the user experience for your customers.
The Bad
- It has limited features for CRO,
- Requires experts to run the tool,
Questions and Answers
Since Optimizely is a program designed for use in corporate settings, it’s possible that it won’t be the most useful solution for your business if you’re not an enterprise. Optimizely is a powerful tool that you can use to start your experiments and personalization campaigns. If you have a website that receives a lot of traffic and are already pretty comfortable with optimization, you should consider using Optimizely.
The marketer-friendly interface of the Optimizely Content Management System (CMS), the AI-generated insights that make real-time personalisation a breeze, and the flexible content delivery options—including true headless delivery—make it simple to deliver exceptional digital experiences across channels and devices.