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ActiveCampaign and Klaviyo are top marketing automation platforms, and each of them offers a unique set of capabilities that are tailored to meet the requirements of a specific organisation. ActiveCampaign provides a comprehensive suite of tools, which includes email marketing, customer relationship management (CRM), and automation, to satisfy the needs of a wide variety of business sectors. Through the use of sophisticated automation procedures, it places an emphasis on providing personalised client experiences.
Klaviyo, on the other hand, is an e-commerce company that specialises in offering advanced segmentation and automation that is specifically designed for online shops. The extensive integration it has with e-commerce platforms makes it possible to conduct customised marketing campaigns based on the actions of customers. Both platforms have an emphasis on automation and personalisation; nonetheless, the choice between them is contingent on the particular business objectives and industry focus of the organisation.
ActiveCampaign vs Klaviyo Comparison Table
Businesses that require a broad range of marketing solutions should go with ActiveCampaign because of its adaptability and sophisticated automation capabilities.
Feature | ActiveCampaign | Klaviyo |
---|---|---|
Versatility | Email marketing, CRM, automation | Specialized for e-commerce, automation |
Segmentation | Offers segmentation tools | Advanced segmentation tailored for e-commerce |
Integration | Integrates with various platforms | Deep integration with e-commerce platforms |
Automation | Robust automation workflows | Advanced automation for targeted marketing |
visit website | visit website |
ActiveCampaign vs Klaviyo: User Interface and Ease of Use

ActiveCampaign and Klaviyo both have user-friendly interfaces that are designed to make the process of email marketing easy to understand and straightforward. Users are able to effortlessly navigate through features like as campaign development, contact management, and reporting thanks to ActiveCampaign’s dashboard architecture.
Which is both clear and easy to understand. In addition, Klaviyo places an emphasis on simplicity, including a contemporary and aesthetically pleasing user interface that places an emphasis on ease of use. It is suitable for both novice and seasoned marketers since it allows users to easily access crucial capabilities such as the generation of emails, the segmentation of audiences, and analytics.
ActiveCampaign vs Klaviyo: Automation and Workflow Comparison:
ActiveCampaign and Klaviyo offer powerful automation features that can help streamline marketing workflows and improve efficiency. Users have the ability to easily develop complicated workflows with the help of ActiveCampaign’s automation builder, which is extremely adaptable. Flexibility and customisation possibilities are provided by ActiveCampaign.
Which may be used for anything from straightforward email sequences to complex behavior-based automations. In a similar vein, Klaviyo specialises in automation capabilities, providing advanced segmentation processes and workflows that are triggered by events. Users have the ability to effectively engage with their audience by utilising dynamic content and personalised messaging, which in turn drives conversions and income.
Activecampaign vs Klaviyo: Email Template Design and Customization:

There is a broad variety of professionally designed email templates available from both ActiveCampaign and Klaviyo. These templates are designed to cater to a variety of industries and types of campaigns. By providing a drag-and-drop email editor, ActiveCampaign enables users to effortlessly customise templates without requiring them to have any prior understanding of coding standards.
Additional features include the ability for users to create designs that are responsive and preview emails across a variety of devices to ensure maximum performance. The email editor that Klaviyo provides is also quite user-friendly and comes with a wide range of customisation choices. These possibilities include dynamic content blocks and personalised components. Users are able to optimise email templates while taking advantage of built-in A/B testing features, which allows for maximum engagement and conversion rates.
ActiveCampaign vs Klaviyo: Integration Options with Other Tools:
In order to improve their usefulness and compatibility, ActiveCampaign and Klaviyo both offer seamless interaction with a wide range of third-party tools and platforms. There are over 300 connectors available in ActiveCampaign’s comprehensive marketplace, which includes popular customer relationship management (CRM) systems, e-commerce platforms, and analytics tools.
The ability for users to effortlessly synchronise data across numerous platforms ensures the existence of a unified marketing environment. On a similar note, Klaviyo offers a diverse selection of integrations, with a special emphasis on e-commerce platforms like Shopify, Magento, and WooCommerce. Klaviyo is able to integrate without any problems with a wide variety of solutions, which allows it to streamline marketing operations. This includes synchronising client data and tracking advanced analytics respectively.
Which is better?
Whether a business uses ActiveCampaign or Klaviyo depends on its needs. ActiveCampaign has a wide range of tools, such as email marketing, CRM, and automation, which makes it useful for many businesses. It’s great at giving customers a personalised experience and automating processes well. Klaviyo is an expert in e-commerce and offers advanced automation and classification tools made just for online stores.
Its tight integration with e-commerce sites makes targeted advertising more effective. ActiveCampaign can be used for many things, but Klaviyo is more focused on e-commerce, which may be better for businesses in that field. In the end, the best choice depends on your specific needs, the focus of your business, and your personal preferences for features and integrations.
ActiveCampaign: The good and The bad
After conducting a series of deliverability tests, we found that ActiveCampaign is among the most effective email platforms for ensuring that emails get delivered.
The Good
- Versatile suite of tools.
- Strong automation capabilities.
The Bad
- May lack specialized e-commerce features.
Klaviyo: The good and The bad
It is incredibly simple to use Klaviyo, which makes it an excellent tool for marketing via email and text message. Both the technique of developing email content and the templates for creating email content are provided by it.
The Good
- Advanced segmentation for e-commerce.
- Deep integration with e-commerce platforms.
The Bad
- Limited versatility outside e-commerce.
Quetions and Answers
Marketing automation tools like ActiveCampaign and Klaviyo are both very popular. But they are not the same in some important ways. ActiveCampaign has a wider range of features and tools than Klaviyo, for starts. It works on building relationships with customers and uses automation to get them more involved.
Aside from the price, ActiveCampaign is great for marketing teams that are data-driven and will use its advanced analytics and reporting tools, such as the ability to track events and websites. It has the best automations in its field, and users can set up unique processes (called “workflows”) to run automatically by segment.