Omnisend
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If you’re searching for the best eCommerce marketing automation tools, you’ve probably come across Omnisend. They are market leaders for facilitating omnichannel marketing, lead generation, and automation in software. Omnisend seamlessly centralizes your social media, SMS messaging, and online presence so that you can keep an eye on all marketing efforts from the convenience of one platform. However, today, we’ll tell you about some of the best alternatives to Omnisend.

Features of Omnisend

Omnisend is a comprehensive tool with many valuable components for marketers. In addition to its email marketing, Omnisend’s features include:

  • Marketing Automation
  • Smart Segmentation
  • Intelligent Reporting
  • Integration With Other Apps
  • WebForms and Landing Pages

Pricing of Omnisend

Omnisend provides flexible pricing plans relying on your business requirements. The platform alters the price based on the number of contacts you have. It has three pricing tiers, including:

  • Free plan
  • The standard plan, starting at $16/month
  • Pro plan, starting at $59/month

To reach more contacts and dispatch more emails, you can upgrade to one of the premium plans. Users can get up to 250 connections and mail 500 emails per month on the free plan. With this plan, you have access to Omnisend’s automation and segmentation tools, as well as landing pages and sign-up boxes/popups.

The best Omnisend Alternatives

Klaviyo

Klaviyo offers a complete email marketing solution for your online store. At its core, Klaviyo has a drag-and-drop email composer along with several pre-built email templates for standard email campaigns. There are also powerful automation tools that create complex automated email flows. Some of the features and email campaigns you can start with Klaviyo include:

  • Leaving cart flows
  • Follow-up emails after purchase
  • Syncing email lists with custom audiences on Facebook
  • Segmentation based on a variety of e-commerce-related factors
  • Optimization tools such as multivariate testing
  • Personalized product recommendations

Klaviyo is also integrated with Shopify and numerous other tools and platforms such as Justuno, Salesforce, Stripe, and more.

Mailchimp

Mailchimp was founded by Ben Chestnut and Mark Armstrong in 2001. Mailchimp is one of the most famous email marketing solutions globally, with over 14 million users. Although most of Mailchimp’s customers are small businesses, some mid-sized companies use the Premium Plan.

One of Mailchimp’s main selling points is its ease of use. Its features are straightforward to learn, and Mailchimp does not require advanced technical expertise or coding skills to create professional marketing campaigns. However, Mailchimp’s automation workflows are not as advanced as some competitors. In addition, live chat and email support are only included in paid plans, and phone support is not offered.

Mailchimp offers a free plan that includes 2,000 contacts and 10,000 sends per month. Mailchimp offers three paid plans with starting prices ranging from $9.99 to $299 per month, depending on your number of contacts.

Mailchimp is best suited for small businesses that require an all-in-one platform that supports the key features of online marketing and does not require advanced technical expertise. Small and medium-sized enterprises that require advanced automation tools are better off considering other solutions, such as ActiveCampaign, before purchasing Mailchimp. E-commerce companies working on Shopify may want to consider Klaviyo, which integrates directly with the platform.

Constant Contact

Constant Contact was founded in 1995 by Randy Parker. Today, Constant Contact is utilized by over 600,000 businesses. The target audience of Constant Contact is small businesses with basic email marketing needs.

Constant Contact’s strengths include its extensive built-in integrations and pre-designed email templates. Constant Contact also offers live chat and phone support for all subscriptions. However, Constant Contact’s segmentation, automation, and A/B testing capabilities are less robust than its top competitors. These are significant drawbacks and have significantly lowered our rating for this product.

Constant Contact’s pricing starts at $20 per month, and subscription fees increase depending on the number of contacts. Constant Contact does not offer a free subscription. Constant Contact is priced similarly to alternatives such as Mailchimp and Campaign Monitor but offers inferior features.

SendinBlue

Sendinblue is a connection marketing platform that can send emails to your customers. The software of relationship-building automates the process. The software has perfectly tailored its offerings to small business users, from its pricing to its top features. The company was founded in 2010 by Kapil Sharma and Armand Thiberge. Headquartered in Paris, France, the software house has over 184 million employees with total revenues that reached $37.66 million in 2018.

The company has over 100,000 customers worldwide, including the US, UK, Mexico, Argentina, Canada, India, Russia, Singapore, Japan, Malaysia, Romania, Chile, Morocco, Peru, Turkey, and Australia. You can use this relationship management tool to send thousands of emails every month. The software also provides SMS, CRM, automated workflows, advanced reporting, and more.

Aweber

Aweber is a user-friendly email marketing and marketing automation platform designed to help small businesses and entrepreneurs send targeted and effective emails. Users can create newsletters and automated campaigns based on hundreds of HTML templates with its drag-and-drop editor. In addition, AWeber allows business marketers to integrate their email marketing accounts with various business apps, sharing information between different departments.

One of the most notable features is the Campaigns feature. This allows users to send auto-responders based on day, time, contact behavior, and tags assigned to database contacts. The tracking feature allows users to track where references are in the campaign lifecycle and which emails and campaigns received the most activity or led to the most unsubscribes.

Drip

Drip has a visual workflow builder with an intuitive drag-and-drop user interface. Marketers can create workflows through six steps: action, decision, goal, fork, delay, and exit. The workflows are developed to scroll vertically via each step to see information at a glimpse. Marketers can add the exit step to block a workflow after meeting specific requirements.

Drip is integrated with Facebook Custom Audiences for more targeted ads. Marketers can design custom ads with Facebook and then stop or edit them within Drip. They can also set up automatic workflows to target the Facebook user’s journey. Other features of Drip include:

  • Segment builder to recognize groups of subscribers to send targeted messages
  • Targeted email notifications, including drip campaigns, broadcast emails, and one-off emails
  • Ability to customize email content for every subscriber
  • Forms, widgets, and pop-ups to grab information about new subscribers
  • Power to remove subscribers if they are no longer committed
  • Split email testing
  • Custom conversion tracking
  • 10+ report templates to track campaign metrics (data can be exported to client’s preferred system)
  • Multi-channel marketing functionality through integrated applications
  • Ability to send automated SMS messages to prospects and customers

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