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Best Lead Management Software, often referred to as Customer Acquisition Management, encompasses a collection of techniques, strategies, and procedures that enterprises employ to acquire fresh clientele. The demand for Lead Management Tools has surged, with companies of all sizes embracing them. Every business necessitates efficient solutions for establishing and maintaining customer databases and sales prospects effortlessly.
This article talks about the best lead management software on the market, their features, and how they compare to each other. CRM systems help businesses collect and store information about current and potential clients so they can better organise and manage their relationships with them. Lead management software, on the other hand, helps organisations automate the movement and tracking of leads as they go through the lifecycle, from being acquired to being turned into customers.
Best Lead Management Software
Zendesk
Zendesk is a powerful CRM programme with a tonne of features that make it easy to manage leads. It has features like “Funnel Tracking,” which tell you how likely a marketing campaign is to bring in money. We also like that its “Pipeline Conversion Report” makes it easy for users to find problems early on in the sales cycle.
Zendesk also gives users a customizable Lead Smart list that they can use to quickly get in touch with only the best business prospects. Another thing we really like about Zendesk is that it automatically logs calls and emails. This makes sure that good leads don’t get lost when you’re going through a lot of prospects.
Features
Pros
- Highly customizable user interface
- Comprehensive reporting and query tooling
- Large marketplace of apps and integrations
Cons
- Steep entry-level price
Apptivo
Apptivo is a customer relationship management platform with a Premium edition that starts at $8 per user per month. It is affordable and can be changed to fit your needs. It’s a great choice for businesses that want a flexible solution that can be used in a variety of ways and works well on mobile platforms.
The Starter plan is free, and the Premium and Ultimate plans cost money. We tested the Premium plan, which gives you company branding, IMAP email, reports, message templates, 3 gigabytes of storage per user, licence and insurance tracking, invoicing, third-party integrations, and a lot more.
Features
Pros
- Cost-effective price plans
- Scalable and customizable app structure
- Highly responsive customer support
- Intuitive and customizable interface
Cons
- Initial set-up may be challenging
- Very limited free starter plan
Freshsales
Freshsales CRM is a good choice for any company that wants to start managing customer relationships for the first time. This app is like most packages for small and medium-sized businesses in that it has a fair price and an easy-to-use interface. But that’s not the end of it.
Freshsales can be used with other business software, and if your company has used CRM before, it has more features. Still, this is a good package to think about if the software you need to connect with is on Freshsales’ list and you want to get started quickly.
Features
Pros
- Freshsales simplifies the CRM process for small businesses.
- Extensive customization options.
- Proactive AI assistant
- Various integrations to extend functionality.
Cons
- Few integrations
- Customer support only available weekdays
ActiveCampaign
ActiveCampaign is a sales CRM automation tool that stands out for its ability to score leads and help them grow. The software gives you all the tools you need to find and nurture qualified leads that are more likely to become customers.
ActiveCampaign helps you figure out how interested a prospect is by keeping track of what they do at every stage of the sales process. The lead score goes up when there is more engagement. When a lead’s score goes up, you know right away so that your sales team can contact them with deals that are likely to close.
Features
Pros
- Predictive email scheduling
- SMS marketing campaigns
Cons
- Contact volume expensive
Pipedrive
Best For It handles sales and gives a clear picture of all of their current and past deals. With Pipedrive CRM software, you can turn leads into paying customers by keeping in touch with them. This tool lets you automate tedious tasks, keep track of multiple complex sales strategies, and combine lead data on a single platform.
Pipedrive has great features like managing pipelines, integrating email, managing activities, importing and exporting data, reporting on sales, and predicting sales. It is one of the best pieces of software for managing leads. It helps you keep track of sales and gives you a clear picture of their current and past deals.
Features
Pros
- Offers an intuitive interface and deal-driven workflow
- Solid mobile apps plus call and email synchronization
- Helps SMBs keep on top of their CRM process
Cons
- Limited functionality for the price
- No separation between lists of new leads and contacts
HubSpot
Effective outreach is a whole different thing from being efficient. In order to keep leads interested, it’s important to have a personalised and responsive presence. The problem is getting the right message to the right people at the right time. Even if your lead management workflows are smooth, you still need to make sure your communication is good.
HubSpot is an example of this. Live chat and lead management are free right out of the box, and a paid plan gives you more features like branded emails and landing page features, SEO optimization, and re-engaging with cold leads. You can also change your workflows to fit the needs of your business.
Features
Pros
- Core CRM software is free
- Real-time lead behaviors notification
- Personalized email sequences for leads as well as existing customers
Cons
- Per-user plans can get expensive for small businesses
- Only one email per contact
FAQs
What is a lead management software?
Lead management software helps businesses qualify leads, analyse them, and keep in touch with them so they can turn them into new business opportunities. In a typical sales process, leads from different channels come into your lead management system, and the leads that are ready to be turned into deals are turned into deals.
What is the best software to manage leads sales?
- Salesflare
- HubSpot CRM + Sales Hub
- Pipeliner CRM
- Freshworks CRM
- Pipedrive
- Salesforce Sales Cloud
Which platform is best for lead generation?
The best tool for getting leads is OptinMonster, which makes it easy to turn your website visitors into leads and customers. No matter what kind of website you have or what kind of leads you want, this is true. OptinMonster comes with the right solution for building campaigns to collect quality leads for your specific needs.
What software do you use for lead generation?
There are many different kinds of lead generation software on the market. Every software has its own features and ways to get leads and turn them into customers. For instance, LeadFuze, Albacross, Picreel, Intercom, Hoovers, D7 Lead Finder, ProProfs Survey Maker, Hunter, etc.