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How Technology is Being Used in the Travel Industry – Guide
Technology is an important part of the tourism and travel industry. It helps companies in their daily operations by improving customer experience. That’s why it’s important for hotels, airlines, restaurants and other businesses to maintain up with the latest technology trends in the travel industry. This is especially important in the age of COVID, where customer expectations are changing. In this article, you’ll learn more about some of these new technology trends. Travel technology is a broad term that describes the application of IT, e-commerce and similar technology solutions in the tourism, travel and hospitality industries.
Technology in the hospitality industry can be used to help businesses and their employees, improve customers’ travel experience, or both. Goals or motivations for using travel technology include automating travel and related processes, saving time, reducing costs, and creating a more seamless travel experience for consumers. Technology can be used to improve the customer experience before, during and after the trip itself. Why is travel technology important for companies in the tourism and travel industry?
Travel technology can help companies simplify or even automate processes that would traditionally require active human involvement. This can help reduce staffing requirements, reduce costs and increase revenue, which in turn leads to better bottom line results. In addition, technology can help companies improve accuracy and convenience by reducing or eliminating human error. However, it is important to stay abreast of the latest trends in the tourism industry to take advantage of the best solutions and prevent other companies from gaining a competitive advantage.
How technology is being used in the travel industry
apps
The smartphone is not just for booking flights and hotels, but has also become a very useful tool for tourists once they arrive at their destination. Proof of this is that, according to a report by YouGov, around one in three Europeans download applications from the cities or destinations they visit, while 36% use their phones to book accommodation or activities once they arrive.
Collecting large amounts of data
The travel app can collect a lot of user data. This data helps the company to create customer profiles. Customers are divided according to their profiles. Customer segmentation is then used to offer seasonal discounts to selected customers. Big Data says a lot about customer preferences. Proper analysis of this data can help companies offer offers targeted to specific preferences, such as alternative accommodation when the preferred one is not available. When Big Data is used intelligently, it can help create a personalized travel package for the traveler. Disruption is travelers’ biggest fear.
With the help of Big Data, outages can be predicted by studying data patterns. It can help predict flight cancellations due to bad weather and seasonal issues such as heavy snowfall. Big Data analytics can also be used to predict the best times to travel. Or, if travel is unavoidable anyway, you can prepare travelers for interruptions so they can plan their schedules accordingly.
Robot
While it may seem like a science fiction movie, it will soon not be uncommon to see robots doing all sorts of work in hotels. In fact, 96% of receptionists are expected to be replaced by machines similar to airport check-in machines. This is something many tourists are looking forward to as 63% of them appreciate the use of robots in hotels.
augmented reality
Would it be possible to develop a Pokémon Go-style app, but for tourist attractions? Not only is it possible, but thanks to augmented reality, it’s already here. With just a smartphone and specially designed apps, you can access all kinds of information: from curiosities about a monument or a painting to the history of a certain place.
Internet of Things
The Internet of Things offers practical applications and uses of all kinds, and tourism should not be left out. The technology can already be used to do just about anything in a tourist area with phones, from controlling the temperature and TV in the room – something Virgin Hotels already uses – to opening the door, like mobile service from the Hilton hotel chain already does.
While AI is considered an emerging technology trend, the hospitality industry has already experienced incredible benefits and far-reaching effects on its business dynamics. From AI-driven robotic concierge services to voice-controlled assistants that accelerate the customer experience, AI is transforming the hospitality industry. Technology is enabling personalized concierge services, providing real-time recommendations and easy management of service requests. From this, we can conclude that AI works far beyond imagination for hotel systems – a breakthrough we’ve all been eagerly waiting for.
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