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This tip is about the how to Write an Amazon Product Description. So read this free guide, How to Write an Amazon Product Description step by step. If you have query related to same article you may contact us.
How to Write an Amazon Product Description – Guide
Amazon is an American technology multinational focused on e-commerce, cloud computing, digital streaming and artificial intelligence. It has been referred to as “one of the most influential economic and cultural forces in the world” and the most valuable brand in the world. This is Alphabet (Google), Apple, Meta (Facebook) and Microsoft. Jeff Bezos founded Amazon on July 5, 1994, in his garage in Bellevue, Washington. Initially an online marketplace for books, it has expanded into a multitude of product categories: a strategy that has earned it the nickname The Everything Store. It has several subsidiaries including Amazon Web Services (cloud computing), Zoox (autonomous vehicles), Kuiper Systems (satellite internet), Amazon Lab 126 (computer hardware R&D). Its other subsidiaries include Ring, Twitch, IMDb and Whole Foods Market. The acquisition of Whole Foods for $13.4 billion in August 2017 significantly increased its presence as a physical retailer.
Amazon has earned a reputation for technological innovation and, to a large extent, as a disruptor of well-established industries. As, it is the world’s largest Internet company, online marketplace, AI assistant provider, cloud computing platform, [18] and live streaming. Service measured by revenue and market share. :updated, it overtook Walmart as the world’s largest retailer outside of China, driven by its paid subscription plan, Amazon Prime, which has over 200 million customers worldwide. It is the second largest private employer in the United States.
How to Write an Amazon product description
Consider your audience before writing your descriptions
Before you start putting pen to paper, you need to think about your audience. You need to consider who buys your product, why they buy it, and how they use it. The more you can find out about these three areas, the better. Now, if you’ve done thorough market research, chances are you already have a pretty good idea of your target audience. But if you need more information, it can be helpful to review current reviews of your products.
Likewise, searching the product on Google can help. That way, you can find blogs, videos, or even social media posts from people using similar products. Based on your findings, you need to adapt the way you write the product description accordingly. This should have an impact on the information you include, the language you use, and the overall tone of the product description.
Familiarize yourself with Amazon’s rules
The second thing you need to consider before you start writing your product description is Amazon’s rules. They say the purpose of the product description is “to help the customer understand the product”. So your rules are in line with that. For example, you cannot write the following things in your product description:
You can find the full list of Amazon product description rules at Seller Central. There is also a word count for the product description, which is widely reported to be around 300. words. Now, some sellers choose to flirt with danger and insert some prohibited content into the product description.
For example, you often see sellers who write “limited quantity remaining” or include snippets of reviews. This is a dangerous game and can result in the creation of a list that ranks and converts very well, which is removed. You might even face suspension.
Keep Your Amazon Product Descriptions Simple
When writing Amazon product descriptions, it’s all about quality, not quantity. Buyers don’t want to read an entire paragraph of text. They want all the crucial information presented clearly and concisely. Let’s look at two product descriptions. In the first example here, the seller has covered all the bases. We know what it’s for, the main thing features and a little about the benefits.
The problem is that they included it in an unbroken paragraph of text. This makes it difficult to quickly select information and will likely cause the buyer to return to the search results. The second example is much better. In fact, it’s a great model for how to structure your product description. It includes all the information, but in a much friendlier style. Bullets make it easy to scan, as does using subheadings to break up the different aspects. Bearing in mind that buyers tend to be in a hurry, this approach should be much more successful.
Don’t overdo your product
When you’re writing your production description, it can be tempting to try to sell hard. But that won’t really help your cause. It will just eat up your word count and bring you no benefit. After all, customers will decide for themselves how good your product is. Take these two bullet points for example. Both are making the same point, but they do it very differently. One does it in just five words, the other in over 20.
In this case, there is no real benefit to using the extra words. Actually the second example here is working quite simply feature. There’s no real need to use so many adjectives, you could drop “unique”, “tighter” and “bulky”, and the same message would still get across. So, it is better to follow the first example. It is more concise and leaves room to include more information in your product description.
Of course, it depends on your product. That will certainly be enough for someone to buy a £5 apple slicer, but it might not work as well for a high-value tech item. Use your discretion and find that balance between providing enough information and overdoing it.
Overcome the limitations of description writing with EBC
If you have a product or brand with a particularly strong story that you’re struggling to convey in your normal product description, consider using Enhanced Brand Content (EBC). With EBC, you can choose from static design templates, which allow you to add more images and text to your listing.
This is perfect for illustrating the benefits of your products and is thought to increase conversions. This isn’t really a surprise, as if shoppers can find out more about the product and thus make more informed purchasing decisions. Currently, EBC content is still free, although it is thought that sellers will have to pay in the future. Sellers must also have their trademark on the Amazon Trademark Registry to use the EBC.
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