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Haiilo is a fairly new company in the world of Employee Advocacy. It first came out to the public little more than a year ago, in February 2022. But, despite its new name, it’s important to remember that it’s still the same strong, battle-tested software base made up of three separate parts. Three companies came together to form Haiilo. They now work together under one brand to provide a complete, end-to-end answer for businesses.
Let’s learn more about the people who came before Haiilo. First, there was Coyo, a new and innovative social intranet platform that aimed to make business resources and messages easier to find and use by putting them all in one place. Second, there was Jubiwee, a platform for surveys and interaction with a rather strange name. Smarp was the last one. It’s a gamified employee support software that helps you use your current employees as extra marketing and influencers. We’ll talk about the part of Haiilo that came from Smarp for the sake of this chat.
Smarp has a long past that goes back to its initial launch in 2011. The journey of the company began when one of its first clients realised they needed to improve their LinkedIn profile by reaching more people. At that point, employee advocacy wasn’t widely known as a way to sell products or services. Someone was very smart to look at the LinkedIn profiles of this company’s workers to see how well they could reach out to others.
Haiilo Specifications
The customer relationship management (CRM) software known as Haiilo is hosted in the cloud and offers assistance to companies of varying sizes in the management of their customer interactions, sales funnel, and marketing initiatives. Because of its friendly interface and competitive cost, it is a solution that is frequently selected by owners of small and medium-sized enterprises (SMBs).
Feature | Specification |
---|---|
Contact management | Store all of your customer contact information in one place, including contact details, notes, and interaction history. |
Lead generation | Generate leads from a variety of sources, such as your website, social media, and email marketing campaigns. |
Sales pipeline tracking | Track your sales pipeline from lead generation to close, so you can see where your deals are and identify any potential bottlenecks. |
Marketing automation | Automate your marketing campaigns, so you can save time and reach more customers with targeted messaging. |
Customer support ticketing | Provide a customer support ticketing system so you can track and manage customer support requests. |
Reporting | Offer a variety of reports that can help you track your sales performance, customer satisfaction, and other key metrics. |
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What is Haiilo?

The well-known Smarp platform, which was formerly owned by EA and then incorporated by Haiilo, has been taken down. EA previously operated the Smarp platform. This merger produced Haiilo, but it had the foresight to leave Smarp mostly undisturbed by the transfer.
As a result, Smarp was able to continue operating normally. Smarp is a wonderful platform that provides businesses with a wide selection of alternatives to engage both their employees and their customers or visitors. These possibilities may be accessed through the Smarp app.
Haiilo review: Details
The experience of using Haiilo is quite similar to that of scrolling through any social media channel from the perspective of your employees. The main area of the homepage features a stream of content that can be scrolled through in this manner. Because the entire thing is branded with your company’s logo, appearance, and feel, employees won’t confuse this experience with using social media at any point. It is to your advantage as an employer to be aware that any and all of the information contained in this feed can be altered to suit your needs.
You are able to divide your users up into multiple groups and make certain that each of those groups only sees stuff that is pertinent to that particular group. This is a critical element for fostering engagement: Accounting won’t want to view stories about Human Resources, and Human Resources doesn’t care about engineering advances or anything else. The staff you have located in Europe do not require access to the APAC news.
Your workers in the United States have expressed that they do not wish to view information in French. Users have some say in the matter as well because they have the ability to either subscribe to or unsubscribe from the channels that you have developed for them. It is just a matter of time until people tune out and quit participating, and Haiilo does an excellent job of avoiding this happening to them by providing them with content that is relevant to them and giving them some control over what they see.
Haiilo review: Pricing

Software as a Service is what Haiilo offers, as is everything else, but the company calculates prices in a way that is unlike most others in the industry. Instead of offering multiple subscription tiers with escalating feature sets proportional to the amount paid, Haiilo opts to charge a flat annual platform fee that grants companies access to the full platform for an unlimited number of users. Additional licences can be purchased from Haiilo for an additional fee if there is a need for more users.
Final Words
I’ve had the special chance to see how the platform that is now called Haiilo has changed over time. Before this name, it was known as Smarp, which was praised as a great tool for employee advocacy on its own. Even though the company changed its name, what really makes Haiilo stand out is its constant dedication to quality. Haiilo is still one of the best employee advocacy tools, and it has a great history that goes back more than ten years.
The fact that Smarp, Coyo, and Jubiwee recently merged makes things even more exciting. It’s possible that this union will lead to big improvements as these three groups work together more smoothly. There is a huge amount of room for growth and new ideas, which suggests that we will see another ten years of amazing progress and success.
Haiilo review: The Good and Bad
Smarp was a well-known platform owned by EA that was merged into Haiilo. Haiilo is the product of this merger, which had the foresight to leave Smarp mostly unchanged. Smarp is a fantastic platform that provides a tonne of tools for businesses to engage their staff and viewers.
The Good
- Multiple ways to engage your employees
- Great analytics showing internal and external performance
- Very flexible/configurable for multiple geographies, departments, languages, etc.
The Bad
- Gamification features are kind of basic
Questions and Answers
The market-leading employee communications platform that enables you to synchronise your whole staff, improve employee engagement, and boost workplace productivity is called Haiilo.
Software designed specifically for employee advocacy gives businesses the ability to keep their staff up to date on the most recent happenings at the firm, as well as to distribute branded content and information through various social media platforms.