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The paramount concern of Best E-Commerce Analytics Tools revolves around elevating the efficacy of online stores. These specialized tools have been meticulously crafted to serve this precise objective. Their significance lies in their pivotal role in aiding businesses to comprehend the products that resonate most with their clientele, closely monitoring customer behavior, and pinpointing any issues that might be impeding their business endeavors.
It is common practice for professionals working in the e-commerce industry to make extensive use of various tools for e-commerce analytics in order to boost sales and better the entire shopping experience for customers. In addition, inventory managers can use these technologies to streamline fulfillment processes, and accountants can use them to track costs and profitability. Both of these benefits are available to inventory managers.
Even while many e-commerce platforms provide reporting and analytics functions as built-in components, specialized software designed specifically for e-commerce offers more extensive functionalities. It is essential to keep in mind that standard analytics software might not be an adequate stand-in for the specialized e-commerce analytics solutions that are available. Because of this, the main focus of this category is on items that have been developed expressly for the purposes of e-commerce analytics.
Best E-Commerce Analytics Tools Comparison Table
With the help of eCommerce analytics tools, you may gain vital insight into the ways in which people interact with your website and improve your eCommerce conversion rate, for example by creating a heatmap.
Feature | Glassbox | Triple Whale | Google Analytics | Hotjar | Databox |
---|---|---|---|---|---|
Session Replay | Yes | No | No | No | No |
Heatmaps | Yes | No | No | Yes | No |
Conversion Funnel Analysis | Yes | No | No | No | No |
Error Detection | Yes | No | No | No | No |
Form Analytics | Yes | No | No | No | No |
User Behavior Tracking | No | Yes | Yes | Yes | No |
Real-time Analytics | No | Yes | No | No | Yes |
Custom Dashboards | No | Yes | Yes | No | Yes |
A/B Testing | No | Yes | No | Yes | No |
Goal Tracking | No | Yes | Yes | No | Yes |
Website Traffic Analysis | No | No | Yes | No | No |
Glassbox

Feature | Description |
---|---|
Session Replay | Record and replay user sessions for analysis |
Heatmaps | Visualize user interactions through color-coded maps |
Conversion Funnel Analysis | Track and optimize conversion funnels |
Error Detection | Identify and resolve technical issues on your website |
Form Analytics | Analyze user behavior in online forms |
Glassbox gives companies the tools they need to give their customers smooth digital trips. Our digital experience analytics tool works across mobile apps and websites in real time to increase growth and loyalty. Glassbox helps teams highlight improvements to the customer experience and digital products from a single collaborative system. It does this with the help of AI-driven visualization and analytics tools.
Teams from all over the company, like IT, product management, marketing, and compliance, can understand how users are struggling, see the customer journey, and improve each step. Glassbox is used by hundreds of businesses in many different industries for easy, safe, and private cloud-based deployments. Glassbox was started in Israel in 2010. It now has offices in London, New York, and Tel Aviv, and has more than 250 workers around the world.
The Good
- Comprehensive session replay functionality
- Powerful heatmaps for visualizing user behavior
- Robust conversion funnel analysis
- Accurate error detection and troubleshooting
- In-depth form analytics for better user experience optimization
The Bad
- Can be expensive for small businesses
- Requires integration with your website for full functionality
Triple Whale

Feature | Description |
---|---|
User Behavior Tracking | Monitor and analyze user behavior on your website |
Real-time Analytics | Get instant insights into website performance |
Custom Dashboards | Create personalized dashboards with key metrics |
A/B Testing | Test different variations of your website for optimization |
Goal Tracking | Set and track goals for user interactions |
Triple Whale is the first online operating system that has everything you need in one place. With powerful data aggregations, visuals, and better attribution tracking, Triple Whale gives ecommerce companies a clear, quick, and transparent view of the measures that matter. Using seamless integrations with top apps and networks like Shopify, Klaviyo, and Facebook, Triple Whale gives you a complete picture of how your business is doing by putting all of your marketing info in one dashboard that you can customize.
Triple Whale is also the only software solution that lets customers view real-time performance data from anywhere, at any time, using full-featured mobile apps for both iOS and Android. For attribution, other tools use modeled data and guesses, but Triple Whale uses its own Triple Pixel technology to directly track first-party customer purchase data all the way down to the level of the ad. Customers can add its unique server-side pixel to any ecommerce site for an extra fee.
The Good
- Comprehensive user behavior tracking capabilities
- Real-time analytics for immediate data-driven decisions
- Customizable dashboards for tailored reporting
- A/B testing to optimize website performance
- Goal tracking for monitoring user interactions
The Bad
- Limited integrations with third-party tools
- User interface could be more intuitive
- Advanced features may require technical knowledge
- Pricing plans may not suit all budget ranges
Google Analytics

Feature | Description |
---|---|
Website Traffic Analysis | Track and analyze website visitors |
Conversion Tracking | Measure and optimize conversions |
Audience Segmentation | Segment your website visitors for targeted analysis |
E-commerce Analytics | Analyze online sales and transactions |
Custom Reporting | Create customized reports based on your needs |
It shouldn’t come as much of a surprise that seventy percent of the eCommerce businesses that we polled use Google Analytics. You can extract a lot of data from Google Analytics, and it’s completely free to use. Setting it up is also not too difficult.
For example, you may use Google Analytics to determine which channels are responsible for the greatest amount of traffic and sales, as well as which pages on your website receive the most traffic and how well your paid marketing campaigns are doing.
The Good
- Robust website traffic analysis capabilities
- Accurate conversion tracking for optimization
- Powerful audience segmentation for targeted insights
- E-commerce analytics for online sales monitoring
- Flexible custom reporting options
The Bad
- Steep learning curve for beginners
- Limited real-time reporting features
- Data sampling in certain reports for high-traffic websites
Hotjar

Feature | Description |
---|---|
Heatmaps | Visualize user interactions and behavior on your website |
Visitor Recordings | Record and replay visitor sessions for analysis |
Conversion Funnels | Track and optimize conversion paths |
Feedback Polls | Gather user feedback through customizable polls |
Surveys | Conduct in-depth surveys to understand user preferences |
A popular heatmap and survey analytics application, Hotjar is comparable to Egg and Lucky Orange in its functionality. It is utilized by over 900,000 websites, some of which are eCommerce businesses, to record sessions, see heatmaps, and collect survey feedback from site users.
For instance, Andres Ossa, who works for Mudango, is quoted as saying, “At Mudango, we believe it is important to understand the performance of your site both internally and externally.” In other words, you need to make sure that your website functions well while a potential consumer is using it, but you also need to make sure that your website ranks appropriately and functions appropriately in key acquisition channels such as Google.
The Good
- Comprehensive heatmaps for visualizing user behavior
- Visitor recordings to analyze user sessions in detail
- Conversion funnels for optimizing conversion paths
- Feedback polls for gathering user opinions and preferences
- In-depth surveys for comprehensive user insights
The Bad
- Limited integrations with other analytics tools
- Advanced features available only in higher-priced plans
Databox

Feature | Description |
---|---|
Data Visualization | Create visually appealing dashboards and reports |
Data Integration | Connect and consolidate data from various sources |
Real-time Analytics | Monitor data in real-time for immediate insights |
Goal Tracking | Set and track goals for data-driven decision-making |
Mobile App | Access dashboards and reports on mobile devices |
Databox makes it easy to keep an eye on all of your eCommerce business’s most important KPIs in one place. With over 70 apps, like Google Sheets and Excel, you can pull all of your data into your dashboard and sync it with it. So you only have to build it once, and it will always be up to date. If you don’t want to start from scratch, there are also hundreds of pre-made dashboard themes that you can use or change as you see fit.
Nick Yu of BeadNova says, “With Databox, it’s easy to see KPIs, and it has hundreds of pre-built templates that can be changed with its dashboard designers.” “We can make goals and keep track of how we’re doing from anywhere and on any device. Databox sends notifications, scorecards, and alerts to its users about data. The dashboard gives you a single view of all of your website’s data and analytics measures from different places and devices.
The Good
- Intuitive and visually appealing data visualization capabilities
- Seamless integration with various data sources for comprehensive analysis
- Real-time analytics for instant insights and quick decision-making
- Goal tracking for monitoring progress and performance
The Bad
- Limited advanced analytics features compared to specialized tools
- Steeper learning curve for complex data integrations
- Pricing plans may not suit all budget ranges
Questions and Answers
A: The price of e-commerce analytics tools can vary a lot based on their features, how complicated they are, and how big your business is. Some tools have free versions with restricted features, while others have subscription plans that cost anywhere from a few dollars to several hundred dollars per month. Depending on your needs, enterprise-level options might need custom pricing. To make a good choice, you should think about your budget and how useful the tool is.
A: Yes, you can use more than one e-commerce tracking tool at the same time. Managing various tools, on the other hand, can be hard and take a lot of time. It’s important to figure out what your business needs and choose the tools that give you the most useful and practical information. To successfully combine and analyze data, integrating multiple tools may also require technical knowledge or the use of third-party integrations.
A: There are free e-commerce tracking tools, like Google tracking, that you can use. These tools offer simple analytics features and can be a good place for businesses with small budgets to start. But keep in mind that free tools may have limits on how much data they can store, how many advanced features they can offer, and how they can be customized. As your business grows, you may need to look into paid options to get better analytics and more customized features.