Best Social Media Metrics (2024) for your social strategy

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The current business environment presents a situation in which those who have not taken advantage of the power of social media to boost their sales are missing out on a significant opportunity. To create a social media campaign, it is not enough to simply share content; you must also actively monitor key metrics in order to evaluate how successful your efforts have been.

Metrics for social media serve as essential data points that are used to analyse the impact that social media campaigns have on the amounts of revenue generated by a brand or company. The use of sophisticated monitoring tools by social media marketers allows them to keep a close eye on these metrics and remain informed about the trends in the data, which is essential for achieving true success in the contemporary digital realm.

The ultimate goal is not limited to figures; rather, it is to acquire profound insights into the manner in which the general public perceives the brand. By utilising this understanding, businesses have the ability to actively work towards improving the reputation of their brand and expanding the number of followers they have. Not only does adopting a holistic strategy for social media increase sales, but it also helps to cultivate a constructive and long-lasting connection between the brand and the people who consume it.

Best Social Media Metrics Comparison Table

When you use social media, you have to be both creative and analytical at the same time. But if creativity is the interesting cherry on top, then social media metrics are what make the whole thing come together. There isn’t a single “magic” way to measure something.

Feature	Keyhole	Sprout Social	Brand24	BuzzSumo	BrandWatch
Primary Focus	Social listening, influencer marketing	Social media management	Social listening, brand monitoring	Content discovery, social media analytics	Social listening, brand insights, consumer research
Key Capabilities	Track brand mentions, analyze competitor activity, identify influencers	Schedule & publish posts, track engagement, generate reports	Monitor brand sentiment, track keywords, manage alerts	Discover trending content, analyze social media performance, identify influencers	Analyze conversations, understand consumer opinion, measure brand impact
Strengths	Strong competitor analysis, advanced influencer search	Comprehensive social media management, user-friendly interface	Real-time monitoring, sentiment analysis accuracy, strong integrations	Content research insights, competitor benchmarking, social media trend tracking	Granular consumer insights, advanced reporting, social listening expertise
Weaknesses	Limited reporting features, less focus on sentiment analysis	Primarily focused on management, not deep listening	Lacks some automation features, can be expensive for advanced plans	Limited social listening capabilities, primarily content-focused	High learning curve, complex interface

Best Social Media Metrics

These are the numbers that show how well your social media strategy is working and help you figure out how to make it better. They keep track of how many people saw, liked, shared, or commented on your posts and interactions online, like scorecards. Metrics for social media also show how much time and money you’re putting in and how much you’re getting back.

Keyhole

Feature	Description
Social Media Monitoring	Real-time tracking of social media mentions across various platforms
Hashtag Analytics	In-depth analysis of hashtag performance and reach
Influencer Tracking	Identify and engage with key influencers in your industry
Campaign Tracking	Monitor the success of your marketing campaigns in one dashboard
Competitive Analysis	Analyze and compare your brand’s performance against competitors
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With Keyhole, you can get lost in the lively world of online conversations about your brand and those of your competitors. Think of this as your unique key to a treasure chest of real-time social insights on sites like Twitter, Instagram, and YouTube. Keyhole is a great tool for making winning social strategies based on real experiences. It can track hashtags, watch for brand mentions, and look at influencer campaigns.

Sprout Social

Feature	Description
Social Media Scheduling	Plan and schedule posts across multiple social media platforms
Analytics and Reporting	Track performance metrics and generate detailed reports
Social Listening	Monitor brand mentions and industry trends in real-time
Collaboration Tools	Facilitate team collaboration and communication
CRM Integration	Integrate customer relationship management for enhanced engagement

Sprout Social goes above and beyond by giving you a single platform to manage all of your social media accounts. As an all-in-one garden, it’s where you can not only listen but also plan posts, interact with followers, and get detailed information on how your content is doing. With the personalised scheduling, engagement, and analytics that Sprout Social gives you, your social media efforts will grow and bloom.

Brand24

Feature	Description
Social Mentions Tracking	Monitor and analyze brand mentions on social media
Sentiment Analysis	Gauge the sentiment behind mentions for brand reputation management
Competitor Analysis	Analyze and compare your brand’s online presence against competitors
Influencer Identification	Identify influencers for potential collaborations
Data Export	Export data for further analysis and reporting

Want to know what people around the world think of your brand? Here comes Brand24, a platform that turns every online whisper into a resonating orchestra. It gives you a big picture view of how people feel about your brand and its online reputation, acting as your personal loudhailer. Find influencers, handle crises, and track the success of your campaigns in real time to make sure that your brand’s voice fits perfectly with the right audience based on your own experiences.

BuzzSumo

Feature	Description
Content Discovery	Discover trending content and topics in your industry
Influencer Outreach	Identify and connect with influencers for content collaboration
Social Media Analytics	Track social media performance and engagement metrics
Competitor Content Analysis	Analyze the content strategy of competitors
Content Alerts	Receive notifications for trending topics and brand mentions

What you post on social media is king, and BuzzSumo is your royal court advisor. Find topics that are popular right now, look at what your competitors are writing, and find formats that work well to help you start writing your own content. Think of BuzzSumo as your own personal beehive, full of ideas for making content that goes viral, engages your audience, and brings your brand to life through personal stories.

BrandWatch

Feature	Description
Social Listening	Monitor social media platforms for brand mentions and conversations
Consumer Insights	Gain valuable insights into consumer behavior and preferences
Image and Video Analysis	Analyze images and videos for brand-related content
Crisis Management	Detect and manage potential PR crises in real-time
Customizable Dashboards	Create personalized dashboards for specific metrics

BrandWatch is your smart consumer intelligence partner that will help you get around in the fast-paced world of social media. It keeps you ahead of the curve on social media by being your social media watch. Find new trends, learn about your audience’s demographics, and guess what people will do in the future to stay ahead of their constantly changing tastes. You can use BrandWatch to help you make plans that include personalised experiences that fit with changing social media trends.

Future Trends in Social Media Metrics

As of my most recent knowledge update in January 2022, it’s hard to say for sure what the future holds for social media metrics. But based on how technology and social media have changed over the years, we can guess a few possible trends in social media metrics:

1.  Metrics Powered by AI: More and more, artificial intelligence (AI) and machine learning are being used to look at data from social media. AI can give you deeper insights, analyse your feelings, and make predictions.
2. Analytics in real time: People are likely to want more real-time data and analytics. There may be more features on social media platforms and tools that give you instant information about ongoing campaigns, hot topics, and how your audience is acting.
3. Focus on Video Metrics: Metrics for video engagement, completion rates, and interaction within videos will become more important as the number of videos available grows. Platforms could improve their video analytics tools.
4. Metrics for Augmented Reality (AR): As augmented reality (AR) is used more on social media, campaign metrics like how engaged users are with AR content and how it changes their behaviour may become more important.
5. Metrics that focus on privacy: As worries about data privacy grow, metrics may change to focus on gathering and analysing data that has been anonymized or combined in order to protect user privacy while still giving useful information.
6. Analytics for Temporary Content: Metrics for ephemeral content (content that disappears after a short time) on Instagram Stories, Snapchat, or TikTok may get smarter, with a focus on how engaged people are with that content while it’s still around.
7. Metrics for Community Health: There are ways to measure the health and activity of online communities, such as the number of positive interactions, the amount of mutual support, and the mood of users within groups.
8. Integration of cross-platform metrics: Tools for measuring and analysing cross-platform performance that are better. Brands and marketers are likely to look for more complete metrics that show how their social media presence is spread across all platforms.

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