Table of Contents
This tip is about the how to come up with content marketing ideas for small businesses. So read this free guide, How to come up with content marketing ideas for small businesses step by step. If you have query related to same article you may contact us.
How to come up with content marketing ideas for small businesses – Guide
If you own a small business, content marketing is a tactic to consider to grow your audience and increase brand awareness. Content marketing refers to creating and distributing online materials that drive traffic to your website. Content types can include blogs, infographics, and white papers designed to generate interest in your products or offerings. Most small businesses are in the same situation. But that doesn’t have to be a deciding factor – it just means you have to be smart. You have to think differently from your bigger competitors.
Many of the great Fortune 500 splash strategies just don’t work for you. You don’t have an entire floor full of people to play with. You don’t have a Pepsi-sized budget. But then again – you don’t need one. The good news about content marketing is that it is one of the most effective forms of marketing for smaller budgets. In fact, many content marketing “teams” are formed up of just one person. 68% of them are three people or less. But while you don’t need a huge budget, you do need some media skills and a knack for creating compelling content.
How to come up with content marketing ideas for small businesses
Identify your audience
Never just assume your online audience. Before diving into any content marketing strategy, you need to find out how customers behave in the digital space by conducting market research. Where do they live on social media? Where will they already find new information? These types of questions will help you narrow down an audience. The best way to learn from your audience is to be there where they are and provide the content they really want.
You’re an expert, so give your audience useful content
Always, always, always avoid sales pitches in your content marketing strategies and be honest. You can still increase brand awareness, establish credibility and attract new customers with subtlety.
A much better (and more successful) approach is to publish content that is relevant, engages your customers, and offers value to your audience. Think about the types of questions they might be asking and How to provide a better solution. What can you give them as a meaningful takeaway? In this way, you are establishing yourself as an industry leader, ideally eliminating any doubts they may have about your experience.
Take a look at your competitors’ content marketing strategies
The best case scenario is that your competitors aren’t doing anything online. This gives you a better opportunity to dominate the space. If your competitors are active, however, pay attention to what is working for them and what is failing. Go to the drawing board and find out How to fill those holes and overcome your efforts.
Pay attention to industry and content marketing trends
Knowing the content trends in your own industry (e.g. what competitors are doing and how it’s working) is just as important as knowing trends outside your niche. Industry trends are probably what’s popular these days for a select group of people. On the other hand, general content trends are studied on a much larger scale.
For example, visual, video and purpose-driven content are some of the top content marketing trends for 2017. If you integrate these trends with trends in your industry, you will be better able to produce quality shareable content.
Publish content regularly
Publishing fresh content consistently is a concept that goes back to establishing credibility. When you are the one to write about your experience, you are positioning yourself as an industry leader. Even if you’re not the only one, you still look stronger than digitally stagnant companies.
Your stable content also influences your SEO. Google is not a big fan of silent sites. When you maintain a blog, Google takes note of this, especially when your posts are relevant to your brand and pleasing to your audience. Just remember: the more activity, the better.
Create an editorial calendar
There are editorial calendars for organization, brainstorming, strategy development, follow-up, and data collection. You need to keep track of the topics you write about, the frequency of your posts, due dates, keywords, etc. When developing content on a weekly basis, you will find that a calendar saves a lot of time and guide for other content strategies.
In short, your small business does not need to fill out up just because your budget is tight. If funds are available, it’s always a good idea to consult a digital marketing agency to see what your options are. Content marketing teams can perform complex keyword and competitor research, integrate on-page optimization, perform content audits on your site, and offer a host of other useful services. Also, all the work you’ve done to start your own content marketing efforts will be of great help to a marketing team.
Final note
I hope you like the guide How to come up with content marketing ideas for small businesses. In case if you have any query regards this article you may ask us. Also, please share your love by sharing this article with your friends.