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How to Grow Youtube Channel – Guide
There’s no denying that video marketing has been booming in recent years, becoming more and more popular and accessible to brands. While popular websites like TikTok, Facebook and Instagram and your website represent great investment opportunities, creating a YouTube channel can be the best place to promote your brand as people spend billions of hours every day watching videos on this platform.
Often dubbed “the second largest search engine in the world”, YouTube can help people find your content quickly and increase engagement — if you know a few tricks and understand the fundamentals of creating creative videos. Here are 10 best tips to grow your YouTube channel.
Best ways to grow YouTube channel
Create educational content about your audience’s career.
The research found that the main reason consumers subscribe to YouTube channels is that they post educational content about their careers. Think about it. The reason people go to the Internet is to find an answer to a question they want (or for fun, but we’ll get to that later).
So a great way to expand your channel is to post topics your audience wants to see. For example, at HubSpot, we post instructional videos on YouTube about marketing, sales, service, and general business content. All these videos help our audience to learn and grow in their careers. Of course, we want people to use our software to do this, but you’ll get value from the video whether you’re a HubSpot customer or not.
Post educational content about your audience’s hobbies.
Now, let’s say your company isn’t necessarily career-oriented. What are you posting?
According to the poll, you can post content about your audience’s hobbies. Let’s say you are a landscaping company. On your website, you can post content about gardening and really target people who garden as a hobby. Then there’s a clear conversion path to use your services.
However, while you want people to convert and become customers, your videos should provide value for free and educate your audience. The more they see you as an industry expert and point of contact, the more likely they are to convert later.
Create interesting, dynamic and interactive videos.
The third most common reason to subscribe to YouTube channels was that the videos were fun or funny. If you are a YouTuber who wants to post funny, interesting and entertaining videos, you can expand your YouTube channel by thinking about an audience that likes to watch certain conversations.
Let’s say you have a creators channel and you mainly post lifestyle videos. To make them interesting and fun, you need to know what your audience likes and doesn’t like. This brings me to the next strategy.
Know your audience.
The best way to grow your YouTube channel is to know what your audience likes and wants to see. Would you like to see educational content related to your career? Or maybe they just want to relax and watch people clean the house because it’s satisfying and fun. Still, think about the reasons for our research that resonate most with your audience, and then build on those insights.
Reformat content with good performance.
A great way to focus on growing your YouTube channel is to reformat content that has already worked well for you. This could mean turning your most popular blog post into a video. You need to review the information and record a video on this subject, but you are already starting in advance. You know your audience likes this content and wants to see it. Think of your best performing content across all content marketing channels and reformat it into video.
Optimize your content.
Now, of course, we can’t go through any content marketing discussion without talking about SEO. But how do you optimize your YouTube videos?
To do this, you must include your target keywords in your titles and descriptions. Then make sure you mention those keywords in your video. The YouTube algorithm uses these contextual clues to understand what your video is about. And then when you get engagement, it ranks higher in search results.
You might be wondering, “How can I grow my YouTube channel quickly?” And how long will it take for my YouTube channel to grow?”
According to the data, it takes an average of 22 months for a channel to reach 1,000 subscribers. However, if you don’t optimize your videos and you have less than 1,000 subscribers, you will receive less than 10% of your total views on YouTube. That’s why growing your channel and your subscriber list is so important.
Find unexplored keywords.
Another strategy you can use to grow your YouTube channel quickly is to find unexplored keywords. You can see searches related to a topic on YouTube or Google and then see those related searches in a keyword tool.
Which keywords get a lot of searches but have little competition? These are the keywords you want to target.
Optimize for display time.
As with any search engine, YouTube wants people on YouTube. One of the main factors that the site takes into account for ranking is watch time. Whenever you post videos, it’s important to analyze how long people watch your videos. According to research by Backlinko, longer videos tend to outperform short videos. And it makes sense. The longer your videos, the longer the watch time.
But how can you make sure people get through the first few seconds of your video? A good way to do this is to remove irrelevant content from your intro. In the first few seconds, a viewer should know what they are learning and what they are getting from watching your video. Putting your audience in the right place with the right content means they will end up up watching your long videos because you got their attention.
Expanding your YouTube audience is a great way to attract audiences to your business. And having 1000+ subscribers is essential to ranking higher in search results. That means you need to publish content that your audience wants to see and that is optimized to show. up in the search results.
Final note
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