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How to Improve Instagram Feed – Guide
Instagram has evolved to become one of the most popular social media networks today, with more than 1.3 billion monthly active users. What sets it apart from other social networking sites, however, is the high level of engagement – members spend an average of 30 minutes every day on the site. Plus there’s more. Consumers use the site to explore new products and services, and another 80% use it to make purchasing decisions. As a result, it’s critical for companies to create an active presence on Instagram.
Is it possible to develop your Instagram account without spending a fortune on ads? Yes, in a nutshell. This post will show you how to expand your Instagram by following organically using some highly successful strategies. They will be especially useful if you’re just starting out on Instagram and want to quickly establish an engaged community of followers.
How to Improve your Instagram feed
1. Optimize your account
If you want to attract more Instagram followers, the first step is to create a concise but catchy description for your Instagram biography. Use it to tell your brand’s story in a way that appeals to people’s emotions. Include relevant hashtags in your bio to maximize your reach. You can even add a branded hashtag to get more traction. See a suggestion for GoPro’s Instagram account.
2. Create compelling and meaningful content
You need to give your target audience a compelling reason to hit “Follow” button. The best way to do this is to consistently publish high-quality, relevant, and engaging content. Use a mix of Moments, IGTV videos, stories and images to attract and engage your followers. Identify topics that address or resolve your pain points. Take advantage of AMAs and live sessions to interact with them and learn more about their content preferences.
3. Follow a posting schedule
Consistency is key to building loyal Instagram followers. Posting a bunch of images or videos at random times every month won’t do the trick. Instead, you need to create a suitable Instagram content calendar. This will help you incorporate a mix of different content formats and topics to broaden engagement. Also, use Instagram Insights to discover the days and times when your posts generate the most engagement. Use it to adjust your posting schedule.
4. Work with microinfluencers
Collaborating with social media influencers is one of the most powerful ways to grow your Instagram account. But working with renowned influencers with millions of followers comes at a high price. If your marketing budget is limited, consider working with micro influencers to expand your reach. While these influencers may only have a few thousand followers, they share a strong connection with their audience.
5. Use the right hashtags
Hashtags are one of the most effective tools to increase your reach and awareness on Instagram. While Instagram allows you to add up for 30 hashtags in a post, you should only use the most relevant ones. Search for popular hashtags in your industry to identify the ones your target audience is likely to follow.
Also, create a short, unique branding hashtag to reinforce your brand identity. Show it in your bio to encourage your followers to use the hashtag. You should also consider sharing user-generated content in your account to further increase your engagement and reach.
6. Socialize and interact
Attracting thousands of profile visitors and followers is not enough. You must also focus on engaging and keeping them. Respond to comments on your Instagram posts. Respond to direct messages from your audience to keep the conversation going.
You should also leave thoughtful comments on Instagram posts from other brands in your industry to maximize visibility. This will help you reach a wider audience that may not even be familiar with your brand. However, be sure to engage with content that is likely to impress your target audience.
7. don’t pretend
When you’re building your Instagram brand, the temptation to buy followers can be too strong to ignore. But keep in mind that the algorithm is designed to regularly scan and eliminate bots and fake Instagram profile followers accounts. Also, when you buy followers, it won’t do anything to improve your engagement levels or conversion rates. It is wiser to gradually build your following using the organic strategies mentioned above.
Final note
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