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Benefits of Verifying your Email Address – Guide
Email is still one of the most preferred and effective communication channels, with most people checking their emails on a daily basis. Worryingly, only 10% of the email addresses collected are accurate, with this bad data being mostly due to human error. Real customers start with real email – and using email verification is still the most effective way to ensure quality data is collected. Your email marketing is most effective when you verify email addresses, improve fraud prevention, and increase your ability to protect your sender’s reputation.
Improve inbox deliverability
Your campaign is worthless if your emails don’t make it to your inbox. Inbox deliverability is directly correlated with your Sender Score, a system for identifying whether you are a trusted sender or a spammer. The bottom line is that better quality data translates to better performance.
Increase engagement rates
Once you start verifying your email details, you can eliminate accounts that don’t matter. Although your list size will be smaller, your engagement rate will increase. Sending to a list of customers who are actively using their email addresses means you’ll get a better open rate and CTR (click through rate).
Eliminate Hard Bounces
Hard bounces are a nightmare in the email marketing world. They lower your sender score and can even lead to blacklisting. Email verification is designed to verify accounts to ensure they are real. Good quality email validation is not a simple database lookup. It is a real-time check to ensure that the username is a registered and active mailbox on the host server. A quick validation will give you the peace of mind that your email list is safe to engage with.
Reduce Spam Complaints
Spam complaints tend to hamper the deliverability of your campaigns. A complaint usually occurs when the user is receiving too many emails from you or does not understand the unsubscribe process. The tolerable spam complaint rate is less than 0.1%. Some advanced email validation tools help identify users who frequently mark email communications as spam, up in which to engage in moderation or not.
Avoid high-risk email accounts
Risky email accounts often involve known litigators in the email marketing space and email accounts linked to scams or chargebacks. Sending to these email addresses can get you in trouble as marketers who have sent messages to too many traps often find themselves on a blacklist. Using validation helps to avoid many of these bad apples.
Identify catch-all email accounts
If you’re in the B2B space, you might be familiar with catch-all mail servers. Basically, these are server configurations that accept emails sent to any username, even if the mailbox has not been created. The problem for digital marketers is that an email looks real but then bounces back. Using an email validation solution, you can find out which email servers are configured this way. Providing you with additional information allows you to make the best choices for your email campaign.
stop temporary accounts
Temporary email accounts, commonly used by fraudsters, last less than 48 hours and are randomly generated. Since they are real at the point of collection, they can easily go through the double opt-in process.
dodge spambots
Spambots have been known to flood your contact forms with fictitious data. Some companies use CAPTCHA to avoid bots, but this also frustrates users. When you know the difference between a real account and fake data, you can beat the bots.
Alert and convert typos
In the form, verification will warn the user when they make a mistake. Email addresses may look real to the human eye, but validation will detect what is real and what is not. If the user puts his finger on his contact details, he will get an error message, which will help him to alert and convert invalid data into good quality contacts.
Final note
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