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How Does Patreon Work? Everything you need to know – Guide
YouTubers, TikTokers, podcasters, verified Twitter users, Twitch streamers, and other content creators all have one thing in common: many of them use Patreon to supplement their income. Patreon is basically a crowdfunding site for content creators. But it describes itself as a “membership platform that makes it easy for developers to pay”. Both online personalities and traditional creators such as musicians and writers use Patreon as a quick and easy way to get paid by their fans or patrons. Patrons are essentially Patreon subscribers as they send a set amount each month to their favorite creators through Patreon. Creators can also offer their customers different levels of access at different monthly prices, again through the Patreon platform.
We’ve all heard of the starving artist whose paintings, sheet music and sculptures were worth millions only after they died. That’s part of the past. The internet offers many creatives not only a platform to share their work, but also a way to generate income through crowdfunding. For example, they can charge you $5 a month through Patreon, and when you pay, you become a patron and get early access to their content and work. Unlike crowdfunding services like Kickstarter and Indiegogo, which allow people to fund products and services that don’t yet exist, Patreon is for content that is already being created and published.
How does Patreon work?
Using Patreon is easy. set of creators up patron pay pages, offering specific perks or incentives, and donors can pledge specific amounts of money based on those tiers and perks. For example, YouTuber Simone Giertz’s Patreon has three tiers: a $1 monthly tier with no rewards that serves as a small thank you to fans, a $3 monthly tier that grants citizenship to Simone’s “Shit Robot Nation.” . and unlocks monthly mini-vlogs and blogs, and a $5 monthly tier that grants donors access to $3 tier benefits plus monthly live streams and sweepstakes.
Creators can also set up your pages for project payments instead of monthly payments. Typically used by creators who create less than 4 jobs per month, this option allows creators to get paid every time they create content, taking the pressure off of following a monthly schedule. Patreon allows creators to customize their Pages and Benefits, allowing them to customize the way they interact with their fans and supporters. Some developers may only have a few relatively cheap tiers, while others have a variety of tiers ranging from $5 a month to $10,000 a month. However, on average, donors pay about $12 a month.
Who can use Patreon
While many influencers rely heavily on brand partnerships and endorsements, this model is not viable for all influencers. Earlier this year, YouTube ran into trouble when advertisers realized their ads were showing before objectionable content without their knowledge. Not satisfied with being so close to things like hate speech, advertisers pulled their ads en masse from YouTube.
While many of these advertisers have since returned to the platform, YouTube has imposed stricter restrictions on what could be considered “advertiser-friendly”, and as a result, many YouTubers who use profanity or crude humor have found their ad revenue has taken a big hit. impact. .
Patreon empowers creatives who are struggling to find the right brand partnerships based on their content, or who are still building a following large enough to earn brand partnerships to sustain themselves while staying in close contact with their most loyal fans to remain fans. The platform is used by renowned creators like Philip DeFranco and Hank and John Green, as well as smaller creators who may only have a few dozen dedicated contributors.
However, the Patreon platform is not just an important tool for creatives and influencers. Brands and advertisers can use Patreon to find creators doing interesting work. Social media followers help marketers get a sense of an influencer’s reach value, but it’s not the only important metric. Patreon is home for many creators who regularly interact with highly engaged supporters outside of social media, and finding creators on Patreon can lead brands to exciting new partnership opportunities.
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