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How Social Media is Beneficial for Brand Building – Guide
Imagine spending just 6 hours a week increasing awareness, traffic and revenue for your business at little to no cost. That’s right! Approximately 90% of marketers said that social media has generated huge exposure for their business, and this is just one of the many benefits. Social media is an essential part of any marketing strategy today, and the benefits of using social media are such that anyone who doesn’t take advantage of this inexpensive resource is missing out on a phenomenal marketing opportunity.
It’s easy to see that social media marketing is a key element of marketing success, and many marketers are realizing the potential for business growth using the platform. However, some of these professionals are not sure which tactics to use and whether they are effective. According to the Social Media Examiner, around 96% of marketers are currently involved in social media marketing, but 85% of respondents aren’t sure which tools are the best. With our help, we will reduce the confusion by explaining in detail the benefits of using social media to market your business.
How social media is beneficial for brand building
Increase brand recognition
With more than half of the world’s population using social media, platforms like Facebook, Instagram or Twitter are a natural place to reach highly targeted new prospects. Think people only connect with brands they already know on social media?
Consider that 83% of Instagram users say they discover new products on the platform. When Stillhouse Spirits ran a Facebook campaign to increase brand awareness among outdoor enthusiasts, the company achieved a 17-point increase in ad recall.
Humanize your brand
The ability to create real human connections (also known as Meaningful Relationship Moments) is one of the main benefits of social media for business. Introduce your followers to the people who do up your business and show how existing customers are using and benefiting from your products.
Authenticity builds trust. Trust, in turn, creates marketing responsiveness and drives new business. And social is the best place to get real! Show how you are embracing your brand values, how your product works in real life, and how you are putting the interests of your employees and customers first.
Establish your brand as a thought leader
The 2021 Edelman Trust Barometer found that while there has been a recent shift towards distrust of government, NGOs and the media, companies are an institution with a 61% trust level. People look to brands for insights and information and there’s no better place to share that than social media. No matter what industry your business is in, social media gives you the opportunity to establish your brand as a thought leader, the source of information on topics related to your niche.
LinkedIn, particularly the LinkedIn Publishing Platform, is a great network to focus on when establishing your thought leadership. Hootsuite President and Co-Founder Ryan Holmes has more than 1.7 million followers on LinkedIn, where he shares his thoughts on social media and entrepreneurship.
keep in mind
Seventy percent of social media users access their accounts at least once a day, according to a 2021 Pew Research Center study, and many people (49%) admit to checking social media multiple times a day.
Social media gives you the opportunity to connect with fans and followers whenever they log in. Keep your social posts fun and informative, and your followers will be happy to see your new content in their feeds, keeping you in mind so you’re their first stop when they’re ready to make a purchase. Of course, that doesn’t mean you have to be glued to your accounts 24/7. A scheduling tool like Hootsuite can help you plan your social media content to post in advance.
Final note
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