How to Build Email List

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How to Build Email List – Guide

Your contacts’ email addresses change when they move from one company to another, unsubscribe from your email communications, or give up an address they only used to fill out forms on websites. As a marketer, your job is to ensure that you keep adding new contacts to your email lists to keep generating growth. While purchasing email is an option, it’s not always the best way to go about it. Email marketing offers companies the opportunity to increase sales through online channels and media. In email marketing, people use email to promote the services and products of an organization or company. Email marketing is also used to build a relationship between customers, clients and companies.

And in other ways, email marketing can be used to keep customers and consumers informed. In email marketing, personalized emails are sent electronically to potential customers. Specific customer groups or a niche can be targeted, and sometimes individuals can also be targeted by email marketing. For example, some organizations use email marketing to send birthday wishes, while other email campaigns are used to send seasonal messages to a specific group of people. Even when sending campaigns, it’s important to personalize emails for a better experience.

Ways to Grow Your Email List

Pin it

Asking yourself how do I get more email subscribers? Try pinning your landing page to the Pinterest page to get additional traffic.

Try multi-part forms

Sometimes the best way to get people to sign up to your email list is to keep it simple. People don’t always want to deal with the hassle of filling out long forms. Note that the more fields your forms have, the less likely people are to sign up. That’s why using a forms plugin like WPForms is one of the best list building strategies. Not only is it beginner-friendly, it’s also easy to use.

With WPForms, you can build your email list faster using multi-part forms. Multi-part form wrapping (also known as Multistep or Multipage) up their longer forms into smaller, smaller segments.

Host a webinar to grow your email list

Host a webinar for free using tools like YouTube Live or Zoom and you will likely have a lot of email subscribers interested in joining. People know you’re taking time out of your day for a webinar (for free), so webinars have a high perceived value for the reader.

When something has a high perceived value, people are much more likely to provide their email address for it. You can use WPForms to create a custom GoToWebinar registration form for contact information. Using this method, you can add a newsletter subscription box so your subscribers can subscribe up to your mailing list at the same time.

Just ask

It may seem obvious, but sometimes the easiest way to grow your email list is to simply ask people if they would like to join your email list. You can do this within other forms (like your simple contact form) by creating a contact form with a checkbox that allows visitors to be added to your email list automatically after selecting it. WPForms easily integrates with popular email service providers such as AWeber, Mailchimp, GetResponse, Drip, Constant Contact, and Campaign Monitor.

It also allows you to embed your signup form anywhere you like on your WordPress site. Add it to your posts, pages, sidebar widgets and even footer sections using shortcodes. This ensures that site visitors have a chance to sign up, no matter where they are on your site.

Offer optin incentives

Giving people a solid reason to subscribe is one of the easiest ways to convert more subscribers. You can do this with an email optin form.

Offer optin incentives (aka lead magnets) like eBooks, coupons (if you have an e-commerce store), access to exclusive online courses, white papers, and even resource lists, and watch your email list grow like one. fire. For example, Neil Patel offers subscribers an optin incentive to access a free course on his QuickSprout blog, valued at $300.

create a questionnaire

another big tip on our list of how to increasing email subscribers is all about building a fun and useful quiz that people will want to fill out. You can offer the results in exchange for an email address and even use the survey to provide details about your services or products.

enable popups

If you’ve already searched the web for how to grow your email list and how to increase your newsletter subscribers, you’ve certainly noticed that most lists include pop-up activation. That’s because it works. Using a lead generation solution like OptinMonster is another quick and easy way to increase your website conversion rates.

Better yet, take advantage of OptinMonster’s Exit-Intent® technology and direct visitors when they are about to leave your site. Or run an a/b test to see what works well and what doesn’t. This gives them one last chance to consider signing before setting off on what could be forever.

Try social proof

People love to make decisions based on what others do. It’s human. That’s why using social proof on your signup forms is a great way to give your website visitors the perfect first impression and convince them to sign up right away. There are 6 types of social proof you can use:

Block your content

Gated content is content like articles, white papers, videos, and more that can only be accessed by website visitors who have filled out your WordPress form and provided an email address. For example, Pardot does a great job of closing white paper content. They preview what’s in the white paper, what generates interest, and then require you to sign up to see it all.

Closed content makes growing your email list super simple because you’re using content you’ve already published, as opposed to lead magnets or content updates, which take time to create and need to be changed or updated from time to time. .

add a sign Up Button to the Facebook

Optimizing your Facebook page is a great way to grow your email list for free. If you have a lot of followers on your Facebook page or are using Facebook Ads to bring people to your page, you should definitely add a Call to Action. button to your page to turn those followers into subscribers with an email signal up on your social network.

Interact on forums to grow your email list

You can frequent forums like Quora regularly to find out what your target audience is talking about, to generate blog content ideas, and to promote your brand. But did you know that you can also interact on forums like this to build your email list? It’s true, this is a brilliant marketing strategy that is underrated.

This strategy works because you are showing people on forums that you are real and that you care about what people are saying. It also brings people to your site that you know are already interested in what you have to say. This makes your chances of converting visitors into new subscribers much more likely.

Accept guest posts to grow your email list

A great way to grow your email list is to accept guest posts. It’s also a fantastic way to get user-generated content for your site.

Guest bloggers often share their content after it is published on their website. This brings your audience to your website. And those visitors are likely already interested in your industry and want to sign up for your email list. The easiest way to accept guest post submissions on your website is using WPForms’ Post Submissions addon.

Final note

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