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How To Creating Engaging YouTube Content – Guide
Getting and keeping someone’s attention are two different things. That’s the reason for a big change in YouTube’s ranking mechanism. Videos that keep users watching for a long period of time will rank higher than those that generate clicks. Not only should this encourage contributors to create high-quality material, it also aligns with YouTube’s goal of being the “most meaningful medium in people’s lives,” according to Eric Meyerson, head of content partner marketing at YouTube. YouTube.
So how can a video marketer or aspiring YouTube sensation increase their average minutes watched? Here are seven strategies to increase engagement and rankings on YouTube’s ever-changing algorithm:
How to create engaging YouTube content
Don’t waste time trying to beat the system
Don’t worry about trying to figure out a way around the algorithm and get a higher ranking. The moment you think you have things settled, they will change. Focus your time on keyword research for video titles and continue to produce videos on a consistent schedule. Consistently producing content congruent with the needs of your market will generate the results you are looking for.
Know your audience
You must be able to describe your audience in detail. How old are they? What are your hobbies? what are the trigger words that will capture your attention? What benefits are they looking for? All this is simple, but tends to be forgotten. Don’t assume you know what your market wants and needs. Search this.
Be clear and give a reason to stick around
Make sure viewers know within the first five to 10 seconds exactly why they should keep watching. Tell them and show them the benefits they will get from watching your video.
Plan pre-production in advance
Quality videos don’t just happen. They are created with pre-production planning. The following are mandatory:
have energy
People who show passion and energy in camera are more likely to hold the viewer’s attention than to be monotonous and monotonous. Just watch any stand-up comedian and see how his energy affects the audience. Try to speak a little louder than usual and be a little more lively with your body language.
It will feel awkward in front of the camera but it can create a more immersive video.
Accept risks
Once you know who your audience is, trust your gut instinct and take a calculated risk. There are a lot of untested assumptions in every niche, so don’t be afraid to test common beliefs. It can demonstrate that you think unconventionally and can help you discover a new way of doing things.
Pay attention to titles and descriptions
You may already be creating eye-catching videos, but you just don’t have the keywords people are looking for in your title and tags. Use Google’s keyword tool to help determine if your keyword selection is popular. Look for at least 10,000 monthly global searches with “low competition”.
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