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This tip is about the how to Use Instagram Stories for Business and Increase Audience. So read this free guide, How to Use Instagram Stories for Business and Increase Audience step by step. If you have query related to same article you may contact us.
How to Use Instagram Stories for Business and Increase Audience – Guide
The Instagram Stories feature it can be the place for more whimsical and fleeting content than you can post on your Instagram feed. But with 500 million daily Instagram Stories users, it’s serious business, especially when you learn how to create Instagram stories that drive ecommerce and customer engagement. The good news is that everything you need to make Instagram Stories a success is easily accessible and free (Instagram Story ads aside), as long as you know the avenues to explore. Instagram Stories can make a huge difference when it comes to expanding your brand’s reach with your target audience. And nothing better than improving your organic reach to gain more voice and visibility on social media.
With algorithms and features changing, keeping up com and increasing your organic reach has been quite trick. However, to work better with changing algorithms, it is better to face them rather than fight them. And to do that, you need to figure out what your audience wants and deliver the content they value most accordingly. To do this, you must first understand how this algorithm works. The Instagram algorithm excludes the number of followers who view your stories. In addition to this information, it identifies the newest, best, most engaging, and most relevant content for each follower and then delivers similar content to the top of the followers’ story feeds.
How to Use Instagram Stories for Business and Grow Your Audience
Promote timely news on Instagram Stories
Special offers, discounts, new products, giveaways, late hours, new blog posts – these are called to celebrate in the form of the Facebook Stories promotion! The 15 seconds it takes for your entire story to appear is more than enough time to build emotion through a vivid photo or video with a text overlay ad, emojis, and maybe even an eye-catching GIF. After creating or uploading your visual content from your camera roll, add call-to-action text telling customers what to do with your cool news (Get 50% off today! Buy it now Check out the new fall styles!) and provide a link that takes them wherever you want.
Speaking of links, if you have 10,000+ Instagram followers, you can add a direct link to your Instagram story and instruct readers to swipe up to access the link. Call attention to your theft-up link with a text caption or Giphy GIFs (click the square sticky note in the top right corner when editing the story slide). If you have less than 10,000 followers, include text encouraging users to click the link in your bio. Make sure you add the correct bio link first. It is also important that you enter hashtags via hashtag stickers (accessible in the same step above – the “#HASHTAG” button in the upper right corner of step 2) or text. This will ensure that your story is seen in more people’s feeds.
Use poll stickers to conduct Instagram story polls
Who doesn’t love a poll? It only takes a second to join, it’s fun and there are tangible results. For these reasons, survey stickers are popular with Instagram influencers and users. Ask a simple yes or no question (“Should we have that bag for spring?” “Would you like that black belt?”). Users just need to tap your reply to interact with your brand and you can see the results in real time. To access all types of Instagram Stories stickers, tap your story.
Use product stickers to promote specific products on Instagram Stories
Do you have a specific product to promote? That’s the point of product labels. Product stickers are one of the many dynamic stickers available on Instagram. They’re an easy way to tag a product and include a link to learn more or buy that product right in your Instagram story. Even more exciting for small ecommerce brands is that there is no entry barrier of 10,000 followers; You can have 1 follower or 100,000 to use product stickers!
There are a few caveats: you must have a business account, the feature is not available worldwide (it is in 46 countries including the US), and you must be running the latest version of the Instagram app, regardless of whether you are on iOS or Android. You must also sell physical products that comply with the Instagram Commerce Policies (aka Facebook) and the Commerce Agreement for Commercial Products. Your Instagram business profile must also be connected to a Facebook catalog.
Use question stickers to hear your audience
If you want unique answers to a brand-related question, it’s time to turn to question stickers. They allow you to ask a question and get personalized answers, not to mention reply via DM to continue user interaction. Don’t know what kind of image to insert? It could be a selfie, a product or any image that makes sense for your brand identity.
Offer quizzes on Instagram Stories via quiz stickers
Everyone likes to show off their knowledge, especially when it’s easy. Insert Instagram Stories “Quiz” stickers. They allow you to post a multiple-choice question to Instagram Stories and users respond by tapping on the option of their choice. You can immediately see if they did it right.
Use quiz stickers to encourage users to engage with your brand, then track the results (swipe up to see how many votes each option received). “What do you think is our best-selling bag?” “When did we launch our famous popcorn cake?” “What color of leggings would you most likely order?” If you have a question, you can use Instagram Stories quiz stickers to help you get answers!
Host Instagram Stories chats with chat stickers
Can you chat through Instagram stickers? You can bet on it. This one feature take advantage of Instagram direct messages feature and adds some Snapchat-like engagement to your Instagram posts or videos.
Add a chat sticker to your Instagram story and you can select up for 32 participants for on-site live chat (users request access, you approve). The topic? Whatever your business needs! Get user feedback on products, new product ideas, or your brand in general. Hello, Instant Focus Group!
Go live on Instagram Stories
Engagement is the name of the game when going “live” with a live video on Instagram Stories. You will immediately catch the attention of Instagram users, especially since active users who follow you will get a notification every time you go live. So it’s a good idea to schedule your live streams during peak hours. Also remember that live means live – make sure you are ready before you play the camera icon, select live and tap the record button!
Use Instagram Stories Highlights
Got a story too good for a 24-hour life? Save your best Instagram Story slides as Instagram Story Highlights (that’s the bubble line in the middle)! Stories saved to Instagram Story Highlights stay there for as long as you want and can be a valuable way to share stories that reinforce your brand value, drive your business forward, or are simply epic.
Employ Instagram Stories Ads
You don’t have to be Louis Vuitton to get your Instagram story in front of a huge new audience and reap the rewards. All you have to do is create an ad and spend a little money for Instagram to promote your brand story through Facebook Ads Manager. You can also add up 10 hashtags for your story, including a clickable hashtag sticker, and you can even hide your hashtags under a sticker for a cleaner design. (Plan B is to make your hashtags invisible by making them the same color as your Instagram story background.)
Final note
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